Campaign Brief, the extremely popular and internationally loved Advertising Magazine celebrates its 10 anniversary this year. A new campaign developed by JWT, Singapore was launched last week. Tay Guan Hin, JWT's Regional Executive Creative Director, South-East Asia, explains the rationale behind the latest trade press ads for Campaign Brief Asia on the Campaign Brief Blog. Go here to read more about the making of this cool campaign.
Agency: JWT >> Agency Location: Singapore, Asia >> Creative Directors: Ali Shabaz, Tay Guan Hin >> Copywriter : Ali Shabaz >> Art Directors: Faye Wong, Tay Guan Hin, Joseph Tay >> Photographer : Jonathan Tay >>