Monday, June 25, 2007

UNICEF Pro-reading Campaign!



Advertised Brand: UNICEF "Pro-reading Campaign" >> Advertising Agency: MC / CD Advertising >> Agency Location: Bucharest, Romania >> Creative Director: Dan Cretu , Cristian Mare >> Art Director: Cristian Mare >> Copywriter: Dan Cretu >> Photographer: Dan Cretu >>

4 comments:

JUAN CARLOS RIVERA said...

i like the ideea of "Forbidden Fruit Temptation"
the insight is treu and powerful!
good job!

a. q. said...

the concept works very well for me.

interesting colour and texture!

nice!

Joel Haas said...

AWFUL!!!!!!!!!
"If proper grammar were TO BE forbidden, would you be tempted?"

Van Strapp said...

"AWFUL!!!!!!!!!
"If proper grammar were TO BE forbidden, would you be tempted?""

I was about to point out the same thing. "If reading were be forbidden"? Is that some sort of deliberate gag, pointing at the illiteracy of today's youth? Surely not. If it is, I think it kinda missed the mark! Just looks like a major cockup.

That said, I love the concept. Very clever, and I hope it works out!