Thursday, October 04, 2007

The BBB Pen!

Consumers aren’t getting what they expect from this seemingly blue ink pen for the Better Business Bureau from El Segundo, CA-based Ignited, formerly known as Ignited Minds. “The idea started with an irate art director,” says copywriter Jason Carter. “I had a bad experience with a company and we began to think about how many people get less than they expect everyday,” explains AD Christian “Oz” Osmers. Inspiration soon struck. “The ink pen brings an element of fun to the message, letting you experience it, rather than just read it,” Oz added.

Advertising Agency: Ignited >> Agency Location: El Segundo, California >> Client: Better Business Bureau >> Copywriter: Jason Carter >> Art Director: Christian “Oz” Osmers >> Agency Website: >>

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