Advertising Agency: JWT >> Agency Location: Tunisia >> Creative Director : Georges Yammine >> Art Director : Moez Tarifa >> Copywriter : Georges Yammine >> Tuesday, November 13, 2007
Reynolds Permanent Marker!
Advertising Agency: JWT >> Agency Location: Tunisia >> Creative Director : Georges Yammine >> Art Director : Moez Tarifa >> Copywriter : Georges Yammine >> 
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10 comments:
cool
super pomysł na blog, pozdrawiam
I liked this one so much, very cleaver.
GOOD CONCPT.........
GOOD WORK...
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Definitely a twist on the before and after ads. I had a feeling I had seen it before and thought it was another brand but it turns out I saw this ad in 2007. Not the most recent but still a nice thinking. However as SCAMP pointed out (http://tinyurl.com/cje34y) "When you come up with an interesting and unusual truth, you have to test it against whether it is also a good sell for the product." Would I buy a permanent pen because I couldn't get it out of my nice white shirt? Probably not. It does still demonstrate the qualities of the pen but perhaps a more desirable demonstration would work better?
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