Tuesday, November 13, 2007

Reynolds Permanent Marker!

Advertising Agency: JWT >> Agency Location: Tunisia >> Creative Director : Georges Yammine >> Art Director : Moez Tarifa >> Copywriter : Georges Yammine >>

19 comments:

Anonymous said...

cool

anita said...

super pomysł na blog, pozdrawiam

Samer Marzouq said...

I liked this one so much, very cleaver.

colourful canvas said...

GOOD CONCPT.........
GOOD WORK...

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excelente idea

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Definitely a twist on the before and after ads. I had a feeling I had seen it before and thought it was another brand but it turns out I saw this ad in 2007. Not the most recent but still a nice thinking. However as SCAMP pointed out (http://tinyurl.com/cje34y) "When you come up with an interesting and unusual truth, you have to test it against whether it is also a good sell for the product." Would I buy a permanent pen because I couldn't get it out of my nice white shirt? Probably not. It does still demonstrate the qualities of the pen but perhaps a more desirable demonstration would work better?

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