The Economist Wonderbra!

Advertising Agency: DDB Worldwide Pte Ltd >> Agency Location: Singapore >> Art Director: Khalid Osman >> Copywriter: Priti Kapur >> Creative Director: Terrence Tan >> Executive Creative Director: Neil Johnson >> Client: EUT Marketing Pte Ltd >>

The Time Magazine - Cannes 2007 Lions Winner!

Advertising Agency: Abbott Mead Vickers. BBDO >> Agency Location: London, UK >>Executive Creative Director: Paul Brazier >> Copywriter: Tim Riley >> Art Director: Tim Riley >> Client: The Economist >> Category: Publications & Media >> Awards: Cannes Lions Winner 2007 - Bronze, Outdoor >>

The Evening Post!

Brand/Client: Evening Post >> Advert title: The Economist >> Advertising Agency: Y&R >> Agency Location: Abu Dhabi - UAE >> Agency Website: www.yr.com >> Executive Creative Director: Trevor Purvis >> Creative Team: Terrance Baraketh – Sherif Mokbel >> Awards: Print - Silver: Dubai Lynx 2007, Print - Finalist: New York Festival – International Advertising Awards 2007 >> Published/Released (Month, Year): October 17th 2006

Short Rationale: While the “The Economist” campaign highlights its influential readers as successful and knowledgeable because they read the publication, our ad appeals to the same target to suggest that while the magazine provides enlightenment to some, it serves as much more basic object for others.

Economist - Sperm Donor Clinic!

Ad Title: SPERM DONOR >> Advertiser & Brand: The Economist >> Product or Service: THE ECONOMIST >> Award: Gold Lion Year: 1998 >> Category: D10 Publications and Media >> Country: UNITED KINGDOM >> Account Supervisor: JEREMY MILES >> Typographer: JOE HOZA >> Advertiser Supervisor: ANDREW MCGREGOR >> Advertising Agency: ABBOTT MEAD VICKERS, BBDO >> Creative Team: PETER SOUTER, CHARLES WIGLEY,GIDEON TODES, MIKE HARRIS

The Economist - Scratch & Win!

Client: The Economist >> Advertising Agency: Ogilvy & Mather >> Agency Location: Singapore >> Executive Creative Directors: Tham Khai Meng / Jed Donohoe >> Copywriter: Kelly Putter >> Art Director: Ashidiq Ghazali

The Economist Maze!

Client: The Economist >> Agency: AMV BBDO >> Agency Website: www.amvbbdo.com >> Agency Location / Country: London, United Kingdom

Economist @ the One Show 2006

Two more creatives for the Economist Campaign that picked up Merit Awards at the One Show 2006. These were done by Ogilvy & Mather, Singapore.

More Economist Ads

Cut 2 Cut for BOCAGE

BOCAGE has been one brand that falls into the league of finding a great platform for an idea and creating great work on it again and again. A few others that have a similar style of advertising include TIME, Weru, Economist, Bisley, Air France, PS2 and several others...

Economist - Well Red!

These 5 Economist Ads won at the Eurobest Awards in 2005. This Print & Outdoor Campaign was done by Abbott Mead Vickers. BBDO, London.

Page 3 for the Intelligentia!

Two days back, I was at the Crossword Book Sale in Bangalore and I came across a book on the making of the Economist Campaign. A lovely one I must say. It had about 400 different ads and about 1800 pages on the making of each ad, the thought process, the evolution of the Economist Brand Idea and more. And today I saw this ad. Via: Abdul Rehman

I'm amazed at the kind of dimensions a brand like the Economist can take. It reminds me about other great ideologies like the ABSOLUT Vodka Campaign, The TIME Magazine Campaign amongst several others. This ad talks about the Economist Page 3. A Page 3 for the clever, the intellectuals and the brainy.

PS: For those of you still interested, the official Page 3 is supposed to be brought out by the SUN Magazine. A bold new nude hot chick each day on Page 3. This one is for the Economist reader.