Outdoor Advertising Convention 2005 - Part Three

Looks like RMG David had a dream run at the Outdoor Advertising Convention. They won yet another Silver award for this Innovative Media Piece for Metro Continental Tyres.

PS: I also found out that RMG David won 9 awards in all at this convention. Now that's so typical of RMG David and their philosophy of small does not have to mean average. Awesome job from the entire team @ David!

Outdoor Advertising Convention 2005 - Part Two

RMG David won a Silver Award in the Entertainment & Media Category for this Ambient Media Idea. Suitcases were kept with travellers dressed in cold woollen gear at local train stations to promote "The Polar Express" at IMAX Adlabs in Wadala. Quite cool, I must say!

Outdoor Advertising Convention 2005 - Part One

The Outdoor Advertising Convention was held at the Taj Lands End in Mumbai in June 2005.

I've managed to get hold the list of winners from various Indian & Asian Agencies. Some of them are being listed with the creatives that they won the awards for. I like some of the work and a few others have already been done before. But nonetheless, each of these are great in their own way! Ogilvy Activation, Mumbai won a Silver Award in the Telecom Category for this hoarding for the Classic Film Festival that was sponsored by Hutch.

Ogilvy Activation made sure they celebrated twice by also winning a Bronze Award for this hoarding for Hutch Dating.

Human Evolution

This ad for Shilajit Aphrodisiac has been nominated for the One Show Rx Selection (a select set of creatives that are chosen from across the planet)! The creative was done by Mudra, Delhi and the same brand also has another nomination in the Poster Category. Best of luck guys, this is great work.

Wassup in the Loo??

Category: Health Services
Client: NatureCare
Agency: Mudra Delhi
Country: India

Recent reports from an Advertising Industry Magazine "Impact" tell me that Mudra has been nominated for atleast 3 categories in THE ONE SHOW 2005! Now that's great news. They have been nominated for a brand of Aphrodisiac and I shall post a few of the creatives here soon.

Moving back, this is a print campaign by Mudra Delhi for a Laxative Brand called NatureCare. Intresting play on the wide range of activities that a person indulges while in the loo! It made me think and I generally do a lot of my creative thinking there...as surprising as it may seem. :)

The many faces of a Playstation!

Another campaign from FCB Portugal for Playstation II. The copy reads "Find the other side". The other side to each of us...the dark side, the funny side, the bold side, the weird side and much more...

Shut Up by FCB, Portugal

Category: Public Services
Agency: FCB Portugal
Headline: Silence Hurts.
Client: APAV Victim Support
Country: Portugal

This 4 ad campaign might be a little subtle because I did not get it till I took a closer look at the ads for a second time. I felt they deliver the message pretty well and intrestingly. I feel that the injuries on the faces of the victims should have been a little more pronounced (look at the last ad to see the difference) because the clear faces now leave it upto the viewer to look at the hands which all of us might not! But even otherwise, these are quite intresting in the kind of treatment delivered to each of them.

Volume Mouse Anyone??

Oh my gawd! This one was purely disgusting. Yuck! How could a poster like this push anybody to but a bottle of Garnier Mouse...I simply don't get it. Anubody finds this funny, cool, clever or great?? This poster from Publicis, Stockholm is simply so yuuuuuuuuuuuuuuck!! (But then, that is my opinion!)

Tough Plastic!

Well, I did not know how to react to this one by Y&R, Malaysia. While the message is loud and clear...does it scare you? does it make you think of something else? This ad brought out a few mixed emotions from me!

Find the Musician in your Kiddo!

Category: Entertainment Services
Agency: EURO RSCG
Client: RED FM / 93.5
Headline: None
Country: India

Motorola in Milan

Now this is something you dont see quite often. Atleast not in my part of the world. Regione Lombardia rented for € 50,000 the face of the Pirelli Skyscraper to Motorola, who used it to deliver the biggest ad ever featured on a Skyscraper.

The ad, projected on a 4,000 sq. meter surface by 15 Stark projectors, enlighted the surface of the famous skyscraper for some nights (since Nov. 29th) and featured the new stylish cellphone just launched in Italy by Motorola. The light design is from Paolo Buroni, who cut the phone image in 15 parts and reproduced them on the face of the Pirelli Building. Stunning but true!

Via: www.adverbox.com

New TVC from Honda

This new ad for Honda was created by W+K, London. The 120 second spot was directed by Stink's Ivan Zacharias and features Andy Morris in the lead. I think this is currently the most popular TVC on almost every advertising blog on the world-wide-web. After Honda's COG and Grrr, it does look like W+K have a lot to live upto and they've done a good job on this one.

But then, I also believe that a COG and a Grrr don't come along everyday! Congrats to the team behind this ad.

Saatchi & Saatchi Malaysia cam up with this ad for Toyota Hilux. It put me off a bit when I saw it. I don't know if lots of other people find it pretty grose too. A few months back I saw a TVC for Ford with big huge monster monkeys in them, I then saw a Hummer TVC with Godzilla and King Kong in it. Now this! Does anyone smell addiction?? :))

:: SBI & Platinum ::

Saw this Ad for SBI Life Insurance today and it reminded me of this other ad done for Platinum some years back. I somehow feel they have the same kind of treatment and the copy is also in the same mould. Nice to know that some styles of writing can last a lifetime! PS: this is not an accusation against anyone. Just a casual note that there are similar parallels in advertising!

Tan on your Fries!

Anyone interested in giving your fries the TAN? An ad for BLACK & DECKER by GMASCO, Dubai.

One is Enough!!

Not everbody I showed this campaign to understood it entirely. I don't know if it is the style of execution, the way the message is being delivered or just the traditional way how we "advertising" people tend to look at all ads to see if there is a twist in an ad! But then, I live in India and we have our own way of dealing with things. Not everybody gets an extremely creative idea, especially if it is an evolved one. Look at the previous ad for what I mean is Simple!

The Inside Stuff from PEPSI

Now this is truly a masterpiece for me! I think it can't get any simpler than this. What simpler advertising can one do to explain the concept of Diet Pepsi to anybody, anywhere, anytime! Hats off to the entire team behind this beauty. It sure deserves a standing applause. You've got mine!

Flags from Grand Reportagem Magazine

Type of Ad - Magazine & Newspaper
Category- Publications & Media
Advertiser - GRANDE REPORTAGEM MAGAZINE
Client - GRANDE REPORTAGEM MAGAZINE
Agency, City - FOOTE CONE & BELDING, Lisbon
Country - PORTUGAL

This campaign was one of the most highly awarded creatives in the year 2005. Cannes, D&AD, One Show, The Clio, Eurobest, NY Ad Fest, and several others. Truly a demonstration of how one amazing campaign can make you world famous in a matter of a few months. Great Ads these are.

Space in a S P A C I O.

Category: Automobiles

Agency: Saatchi & Saatchi

Client: Toyota

Headline: None

Country: Singapore

I don't understand this campaign entirely. Are they trying to suggest that the SPACIO is a car that has things neatly aranged so that there is a lot of space around the seats. Or is the campaign just trying to tell me that everything is organised in a SPACIO. If it is about suggesting just space, then why not have the seats in vast acres of open land or in the middle of a desert. (maybe they did not do that because it is a force fit that one would never find seats in a desert!). Does anybody have a better explanation of this campaign from Saatchi, Singapore??

A Kodak Moment!

I don't know which agency did this but I know that it picked up an Andy Award in 2003. I like the whole point of using the film in various aspects of celebration and happiness. No doubt, the term Kodak Moment represents happiness in so many parts of the globe today. Nice work!

Thanda Matlab Coca-Cola!

Category: Non-Alcoholic Beverages
Agency: McCann Erickson
Client: Coca-Cola
Headline: Thanda Matlab Coca-Cola
Country: India

There are some ads that very strongly and effectively use local language, local habits and surrounding to convey the message in an interesting way, this is one of them. This 2003 campaign for Coca-Cola won a Cannes Lion in 2003. I know that this is an old campaign but I thought it would be good to share it with visitors from other countries. PS: Thanda Matlab Coca Cola literally translates to Cool Means Coca-Cola!

Mix N Match! It's like Visual Typography...

Here's one more campaign from Decathlon. This one won an Epica in the year 2004. I like the style of mxing typography and visuals to convey the final message. Intresting and holds me back for that extra second to find out what the ad is telling me.

Magic in Photography!

Category: Fashion
Agency: 1 pointsize
Client: Perri Alley
Headline: Crafted From Nature
Country: INDIA

This campaign picked up about 10-15 International Awards last year and was done by 1pointsize. An agency owned and run by Mr. Sharad Haksar. Chennai's hotshot photographer who weaves magic and creates stunning ads time and time again. His agency was awarded the agency of the year at the Chennai Ad Club Awards in 2005. Most of his work features absolutely stunning photography. This campaign is truly brilliant for the idea and the way it has been executed.