Thursday, July 27, 2006

The South East Asian Bandwagon!




If you just heard a loud sound, it might have just been your jaw dropping! Welcome to the impact of advertising from South East Asia. I've always believed that the most bizzare and stunningly creative ideas come from countries like Bangkok, Thailand, Malaysia, Japan & China.
On one hand we have creativity of this kind and on the other hand we have Singapore which I think is the finest places for an advertising professional to be at, especially if you're creative! Neil French, Sonal Dabral, Norman Tan, Masako Okamura, Jureeporn Thaidumrong, Sheena Jeng, the list of ad greats is quite endless!
The campaign was made at Euro RSCG, Thailand. It's a public service campaign for the protection of animals. The headline reads 'They need you. More than 200,000 handicapped animals in Thailand left living a hard life.' Well, if I saw this on a hoarding, it would strike me like crazy! Super cool idea and mind boggling art here!

Seals Moisture


Thanks to Kcaui from Dentsu for sending in this ad. The copy on the pack says: Seals moisture in to prevent dry skin.

Kampo Bubble Wrap!

Thanks to Kcaui from Dentsu for sending in this Guerilla Ad for Kampo. A medication that helps you release acidity and gas. This bubble wrap poster was a demonstration of how the product worked on the body. Interesting stuff here

Towel Tissue!

Agency: Publinet Advertising, Dubai >> Creative Directors (Art): Arun Kumar, Subhash >> Creative Director (Copy): Benjamin Borges

The Pizza Box!

I like this pizza box innovation by Carlsberg. The message reads part of the game but I was just wondering if it would make more sense if it was actually done by a Pizza Company!

{out of space}

A poster that was created on the occasion of World Population Day. Was done by EURO RSCG, I think. Can anybody confirm that?

Speechless!


I have seen lots of ads that make use of comic strips but this one takes a new approach to the same execution style. The campaign is for Strepsils, a brand of throat lozenges. If you know the agency that did this campaign, do share it!

ELE-PHAT!!

This ad for my body gym is kinda hilarious. I love the idea of the elephant following the fat lady instead of its own mother! I do wonder if that's going to put off fat people as it looks like it ridicules them. We recently did a campaign for a weight loss program featuring pregnant men! (well, fat men who looked like pregnant men)...I find a parallel of sorts with this idea ad the one we did. via

Wednesday, July 26, 2006

ITIVI Campaign



Thanks to Tolga Büyükdoganay for sending in this campaign for ITIVI. It features a style and technique that we've seen before but translates into an interesting campaign that's not only cost-effective but interesting too!
Agency: FCB Vienna Client: ITIVI Online Rental Service >> AD / Concept: Tolga Büyükdoganay >> Copywriter: Juergen Heel, Alexander Trybus

Tuesday, July 25, 2006

Barbie Online!

A very cleverly disguised message...it's so subtle that I almost missed it! And then it hit me...nice work here.

The Ogilvy Belgium Copy Test!?




These 2 ads for Ford's New Ranger XLT have been doing the rounds across the advertising blogosphere for a few days now. I recently bumped into this post by Coolzor that reveals that these ads by Ogilvy, Belgium might not be as original as they seem because exactly the same idea has been done before in 1999 for the launch of the 607 from Peugeot! The agency behind the Peugeot is unknown though.

Here's the 1999 ad that was done by Peugeot. Saints v/s Sinners, Anybody got anything more to say??

Braun Dry!

The Immortal One!


An interesting print campaign for Duracell Rechargable Batteries. I would have probably written a headline without a negative word like die but then...I guess that was taken into account by the team too.

Eat Eat Eat Eat!

Thanks to Woei Hern from Dentsu Malaysia for sending in this cute ad for Kampo, a health aid that helps you eat better!

Sunday, July 23, 2006

Cruiser in an Igloo

Agency: Saatchi & Saatchi Poland AD: Bartek Grala, CW: Daniel Piecka I via

Saturday, July 22, 2006

Small Ass for Sale!

Harmony Returns!



Another campaign for Harmony, the magazine for Senior Citizens. This print campaign tries to promote their website, www.harmonyindia.org. You can see their previous print campaign here!

Veja Type II




Veja, the magazine from Brazil is back with it's latest typo campaign. Their last campaign was a roaring success across the advertising world winning loads of metal in several ad fests. Now, this campaign for me is a bit of a let down though it still is great work.
The expectations after their previous campaign were so high that even the best of work was in danger of being slotted as average. i might be biased, I'd love to know your opinion on this one!

Candy Land!!



I don't really know if Ogilvy & Mather, Singapore shot this campaign for Perfetti or if this was done on photoshop but it's an idea that comes like a wave of fresh air. To be honest, I did think of Sony Bravia for a second but then, that's just natural. This campaign also won at the Asia Pacific Ad Fest. Great work and if this was really shot, then I'm sure it must have been an experience like no other! VIA

Long Copy for VW!

A really nice print ad for the VW Phaeton. If I were to read this ad in a magazine, I'd find it hard to forget. Nice work!

Henko Tricks!


A campaign for Henko Stain Champion by Mudra, Communications. This is quite a tricky one. The instance you bring these ads to your eye, the mountain and the trees vanish but take them a little away from your eye and you see them again. The same might work if you half close your eyes but then, does today's consumer have enough time to do all that?

Brain Art

This is an ad for the Museum of Art in Sao Paulo, Brazil. I think the point here is that art is knowledge or Art creates Wisdom, etc...may be a different interpretation but a similar thought.

Flying Belt by Seiko.

An ad for SEIKO by GMASCO Communications, Dubai. The copy reads 'Now also available at Dubai Duty Free'. VIA

help!!





This was a campaign done for Lynx Deodorant a few years ago. If anybody knows the name of the Blue and Pink instrument in the girl's hand in the Brazil frame, it would help me in a campaign we're trying to do. If anybody does, please help by leaving a comment. I wish there was somebody who could. Thanks for the help. Cheers!

Thursday, July 20, 2006

Spectacular Harmony from Mudra DDB



Superb! I really think the copy and emotions captured in the words of this campaign for Harmony, a magazine for senior citizens above 55 is spectacular. It reminds of the Indian Express by Freddy Birdy & Naved Akthar ages ago. Not a surprising fact that both are from Mudra. This one is sure to pull a chord or leave a lump in your throat...splendid work, the writer must be a genius. If you know the credits, please help.

The World at Sea!


Thanks to Melvin Jacob from TBWA for sending in this campaign done by David, India. Love the art in these ads, reminds me of a sci-fi thriller!

The Air India Maharaja





A series of 5 different ads for various offers featuring the Air India Maharaja done by Mudra.