Tuesday, August 01, 2006
Monday, July 31, 2006
Ben's Big Socks
Saturday, July 29, 2006
Mileage Maze!
An interactive medium to promote a motorcycle called the Auteco Boxer and communicate its fuel effieciency. A huge and long maze game with only one entry was created and once you found your way out of the maze, the copy read '254 kilometres per gallon'. This was again done by The Tonga Workroom from Shanghai, China.
Art & Technology from Mumbai!
Pretty interesting this. AMO Communications in Mumbai, India did this campaign for an online art gallery at www.louvre.com. The site features work from Music & Visual Artists. Log on to know more
Friday, July 28, 2006
Lesser Trees by The Tonga Workroom
Another Guerilla Idea...this one was done by The Tonga Workroom in Shanghai. I don't quite understand the logistics of how this idea worked. Was the greenery we see on the front of the dispenser replaced each day? If it was, the idea would only work in places where I used the tissue paper dispenser every day! Otherwise I'd assume it was always the same. Can you think of an explanation??
Gajalee Sea Food Restaurant
A very different and weird campaign for a Sea Food Restaurant called Gajalee at the Phoenix Mills Compound in Mumbai. I'm kinda confused at the exact idea here. Is it all about the smell of fish? Or is it about something else?
AGENCY: Euro RSCG, India >> CLIENT: Gajalee Sea Food Ltd. >> CREATIVE DIRECTOR: Ashok Karnik, Sanjay Khare >> COPYWRITER: Siddhartha Bindra >> ART DIRECTOR: Roshni Kavina
The Axe Bus
A cool guerilla idea by Lowe, Dubai to promote Axe. From outside it loox like that's a bus full of women and a man having a great party! via
Smiles Galore!
I like the attitude these ads by George Patterson, Y&R from Australia portray. While there are loads of ads that are motivated towards making a donation or supporting a cause by showing you shocking visuals or by a clever execution, the tone of these ads makes them very friendly and warm and most importantly relatable. Now who doesn't want to see a smile on a kid's face!
Thursday, July 27, 2006
The South East Asian Bandwagon!
If you just heard a loud sound, it might have just been your jaw dropping! Welcome to the impact of advertising from South East Asia. I've always believed that the most bizzare and stunningly creative ideas come from countries like Bangkok, Thailand, Malaysia, Japan & China.
On one hand we have creativity of this kind and on the other hand we have Singapore which I think is the finest places for an advertising professional to be at, especially if you're creative! Neil French, Sonal Dabral, Norman Tan, Masako Okamura, Jureeporn Thaidumrong, Sheena Jeng, the list of ad greats is quite endless!
The campaign was made at Euro RSCG, Thailand. It's a public service campaign for the protection of animals. The headline reads 'They need you. More than 200,000 handicapped animals in Thailand left living a hard life.' Well, if I saw this on a hoarding, it would strike me like crazy! Super cool idea and mind boggling art here!
Seals Moisture
ELE-PHAT!!
This ad for my body gym is kinda hilarious. I love the idea of the elephant following the fat lady instead of its own mother! I do wonder if that's going to put off fat people as it looks like it ridicules them. We recently did a campaign for a weight loss program featuring pregnant men! (well, fat men who looked like pregnant men)...I find a parallel of sorts with this idea ad the one we did. via
Wednesday, July 26, 2006
ITIVI Campaign
Thanks to Tolga Büyükdoganay for sending in this campaign for ITIVI. It features a style and technique that we've seen before but translates into an interesting campaign that's not only cost-effective but interesting too!
Agency: FCB Vienna Client: ITIVI Online Rental Service >> AD / Concept: Tolga Büyükdoganay >> Copywriter: Juergen Heel, Alexander Trybus
Tuesday, July 25, 2006
Subscribe to:
Posts (Atom)