Tuesday, August 01, 2006
The Queens Bathroom!

I didn't quite understand these ads for Pears the minute I saw them but once I read the line below...I figured out what they meant. I somehow think these ads are not meant for the average consumer...you'd have to be a lil extra intelligent to get their meaning. Agency: The Jupiter Drawing Room, Cape Town, South AfricaVex as Sex!


Some of you might see this campaign and say "some copywriter tried to use vex instead of sex and thinks it's advertising" and some others might say "hey that's a clever use of the product name in a way that makes it memorable!". I personally don't think this is bad advertising...it might not be great but there's an effort of sorts. It could have been better! Unfortunately, I don't know the agency.
Hookers on the Beach!

Is this ad campaign for Sundek Beachwear specifically created to satisfy Masochists across the planet? It beats me! Who would even want to try something like this with visualry so painful? The agency here is Agency: JWT, Paris >> Art Director: Giovanni Settesoldi >> Copywriter: Luissandro Del Gobbo >> Photographer: Riccardo Bagnoli. viaMonday, July 31, 2006
Ben's Big Socks
Saturday, July 29, 2006
Mileage Maze!
An interactive medium to promote a motorcycle called the Auteco Boxer and communicate its fuel effieciency. A huge and long maze game with only one entry was created and once you found your way out of the maze, the copy read '254 kilometres per gallon'. This was again done by The Tonga Workroom from Shanghai, China.Art & Technology from Mumbai!


Pretty interesting this. AMO Communications in Mumbai, India did this campaign for an online art gallery at www.louvre.com. The site features work from Music & Visual Artists. Log on to know moreFriday, July 28, 2006
Lesser Trees by The Tonga Workroom
Another Guerilla Idea...this one was done by The Tonga Workroom in Shanghai. I don't quite understand the logistics of how this idea worked. Was the greenery we see on the front of the dispenser replaced each day? If it was, the idea would only work in places where I used the tissue paper dispenser every day! Otherwise I'd assume it was always the same. Can you think of an explanation??Gajalee Sea Food Restaurant



A very different and weird campaign for a Sea Food Restaurant called Gajalee at the Phoenix Mills Compound in Mumbai. I'm kinda confused at the exact idea here. Is it all about the smell of fish? Or is it about something else?The Axe Bus
A cool guerilla idea by Lowe, Dubai to promote Axe. From outside it loox like that's a bus full of women and a man having a great party! viaSmiles Galore!




I like the attitude these ads by George Patterson, Y&R from Australia portray. While there are loads of ads that are motivated towards making a donation or supporting a cause by showing you shocking visuals or by a clever execution, the tone of these ads makes them very friendly and warm and most importantly relatable. Now who doesn't want to see a smile on a kid's face!

































