CLOROX - Baby Vision!

Agency: Dieste Harmel - San Francisco. VIA: www.agencyfaqs.com

Guide Dogs Association of South Africa

Agency: Herdbuoys McCann-Erickson >> Creative director: John Smeddle >> Art director: Christopher Charoux, Jonothan Wolberg >> Copy writer: Christopher Charoux, Jonothan Wolberg

Workout World

Agency: Born & Butter >> Creative Directors: Rodd Chant, Cameron Hearne >> Art Directors: Cameron Hearne, Rodd Chant >> Copywriters: Rodd Chant, Cameron Hearne

Baggage Bags

I dunno when or where this Guerilla was done but it looks really cool. Anybody with more info on it, do leave a comment...cheers!

Sanctuary Guerilla Poster

A poster like this on a construction site in the middle of nowhere...copywriters can seem to find any place good enough to manufacture scam for awards...isn't it?? By the way, who are these posters for?? The construction workers I guess!

Freddy & the Pillow!

A really nice ad that uses Freddy from the Nightmare on Elm Street to showcase a Thai Brand of Pillows. It's executed well and looks interesting too. My only crib with it is the fact that 'if a viewer hasn't seen the movie, the idea is kinda weakened'. The tagline on the ad reads 'Kill the Nightmare'
via

Swift - Wanna Play??

Thanks to Yaqui Núñez from Pagés BBDO for sending in this campaign for the Suzuki Swift. According to Núñez, it's a really fun project that's coming out to the media as we speak in magazines, posters, etc. It all revolves around the global positioning of the car "Wanna play?" and the cool thing is the amount of time you spent looking for all the hidden things in each one of them.

Campaign Credits: Agency: Pagés BBDO >> Country: Dominican Republic >> GCD: Rofolfo Borrell >> Copywriter: Yaqui Núñez >> Art Director: Miguel Peña >> Illustrator: Efrain Raymundo >> Client: Suzuki >> Product: Swift

Surrealy Hyundai!

This is probably the most surrealistic pieces of advertising I've seen in a while now...I feel like watching one of Dali's paintings come alive for some reason. This ad by Duval Guillaume, Brussels has a lot of fantasy and dreaminess embedded in itself. Maybe that's what makes it so interesting! via

The Art of Slacking Off!!

How to Do Nothing at Work, and Get Away With It!

Just found this on the Weiden + Kennedy Blog and I thought you'd like to read it too...

1. Look Busy: Having papers spead all over your desk helps, as do pencils which are widdled down to the eraser. If you have to walk somewhere, keep your head down, and walk quickly (this also works if youre trying to avoid being called over to do work. NEVER MAKE EYE CONTACT!). Carrying clipboard with you while moving around also helps.

2. Look Stressed: If you look completely stressed out, co-workers and your boss will be more likely to leave you alone, since you must have other pressing matters on your mind. To look stressed leave your eyes unfocused, move from place to place quickly while quietly talking to yourself, and if someone asks you a question, stare off into the distance for a moment, give a big sigh, and answer them with an irritated tone.

3. Speak Quickly: If they cant figure out what you said, they'll assume you dont have the time to explain it.

4. Hide: Find a good hiding place. A couple good examples are under a desk, in the air vents, or a janitors closet.

5. Break a Limb: Obviously this method only works when you work at a job that requires physical labour or typing. How you break the limb is up to you, though I recommend something spectacular (ie. snowboarding on the Alps).

6. Make Excuses: Theres nothing like having a good list of excuses on hand (Memorized, that is. A list on paper is suspicious). Ones like I would stay late, but I have to babysit my mothers aunts friends sisters goldfish, may work. Of course, ymmv.

7. Never Leave Your Office/Room: If you dont leave your office, you are less likely to be bothered. Remember: out of sight, out of mind. Of course, you will need to ensure that you have an ample supply of rations so that you can survive until its time to head home. Bathroom breaks, I'm still working on.

8. What they cant see Re-arrange your office so that your computer monitor faces away from any windows or doors that your boss may be able to see through. This will ensure that you have ample time to hit the Boss Key in any game youre playing, or open a Word document to hide the porn youre surfing, should your boss happen to wander into your dungeon..er..office.

9. Fool their eyes: If you cant rearrange your office, perhaps employ a service like Work FRIENDLY which acts as a proxy to mask any website that you visit. You can mask the sites to look like a Word Document and at a quick glance, they look like any other document. If the boss gets too close, click the Boss Key and WordFriendly will hide the website with pseudo-word document.

10. Choose a profession people dont understand: Im a web developer. Most people dont REALLY understand what you need to do to be a web developer, so I might be doing a blog post, but theyre thinking Im working. Golden!

The Design Yatra 2006!!

Kyoorius Design Magazine is organising a design conference and exhibition at InterContinental - The Grand Resort, Goa between 7th and 9th September. Some of the world's finest minds in graphic design like Andy Altman from Why Not Associates, Nick Bell from Nick Bell Studios, London, Neville Brody from Research Studios, U.K., Elsie Nanji from Ambience Publicis, Sujata Keshavan from Ray + Keshavan, Sudhir Sharma from Elephant Design will be there to look and talk about the future of Design in India.

All details of participants, contact numbers in various cities across India, Sponsors, etc are available in the poster above. I think this must be one of the greatest events for a designer to be at. Check it out, promises to be one great event...I wanna GO toooooo!

Arush Energy Drink

AGENCY: BBDO Toronto >> CREATIVE DIRECTOR: Ian Mackellar >> ACD / ART DIRECTOR: Mark Mason >> ACD/COPYWRITER: Patrick Scissons >> PHOTOGRAPHER: Mark Zibert

The DHL Box!

Tropical Cheddar Cheese!

The Unofficial Sponsor of Halloween!

There are a few aspects of our lives that all advertising people seem to be in love with. Like superheroes, movies/filmstars, musicians/bands...it would be fair enough to add zombies/evil characters and villains to that list. This Halloween Campaign for Heineken is a treat for those who love the dark guys - Count Dracula, Frankenstein, Grim Reaper, An Egyptian Mummy and Wolfenstein...all classic features of this really cool campaign. Happy Halloween!

More Powerful Than Pain

An interesting Guerilla Attempt to depict the impact of Advil-IBUPROFEN, a drug that helps you deal with a headache.

Bausch & Lomb - No Defects

Bausch & Lomb >> Print: Title - Warranty against manufacturing defects >> Industry: Contact lenses >> Agency: FCB-ULKA >> Account Executive: Akshat Singh >> Art Director: Rajanish Kr. Jain >> Creative Director: Shiveshwar Raj Singh >> Photographer: Rajanish Kr. Jain >> Writer: Kingshuk Dey

Meiji Milk

Client: Meiji Milk >> Print: Title - Alley, Pillar, Balcony & Staircase >> Industry: FMCG >> Agency: BBDO Singapore >> Executive Creative Director: Francis Wee >> Copywriter: Andrew McKechnie >> Art Director: Goh Wee Kim >> Typographer: Eng Lee Sin >> Photographer: Jonathan Tay >> Account Handler: Jason Tan

BILT in 3 colors

Client: BILT Papers >> Print: Title - Meadow, Water & Moon >> Industry: Stationery >> Agency: Lowe, Delhi >> Copy: Radhakrishnan >> Art: Aneesh Jaisinghani

The Vegetarian Genius!

I think this campaign for La Opala Tableware is simply fantastic. For those of you who might look at the idea and say well, it's nice but what's so great about it...look deeper. The real magic lies in that small little line that reads 'Vegetarians love their meal more on La Opala. 100% bone ash free.' Now, in India that's a big statement to make.

In a country where a huge chunk of the population is essentially vegetarian and swear by it, a promise like that can mean amazing returns...we all know what happened to the fortunes of a toothpaste brand named 'Anchor White' when they called themselves 100% vegetarian...they clearly beat the living daylights out of every big player in essentially vegetarian states like Gujarat. It's a kind of promise that genuinely works in your favor as a manufacturer. Lovely stuff this...truly can be termed 'Advertising that Works'!

More Young Guns 2006

Entry for YoungGuns 2006 has kicked off with another controversial Call For Entry Campaign - “Worth the Pain”. Conceived by Saatchi & Saatchi Auckland with the insight that if there's one thing young creatives know about producing great work, it's that they often have to go through hell to get there.

Long hours, low pay, poor diet and high stress all combine, threatening to waste them away to mere wrecks. That's where this year's Young Guns call for entries comes in. It comes in the form of a healthy reassurance to the world's under thirty creative community that all this self-inflicted mental and physical trauma they're putting themselves through to enter Young Guns is really “worth the pain.”

The end result being a truly integrated campaign that is already working its way into creative directors' offices and their departments across the globe. To kick things off they created the Dr. Junge Pistole Wellness Clinic (loosely translating into 'Young Guns' in German) in Cannes where nurses administered saline drips and vodka retoxes to weary and damaged young creatives.

A series of creams and ointments to ease the patients' symptoms were also placed in dispensers in bathrooms across the city. A variety of self-treatment posters were created highlighting the potentially lethal threat of ulcers, psoriasis and hemorrhoids (all inevitably brought on by the day to day stresses of the agency environment). These were then sent out to departments around the world. The agency also created a series of print ads that enabled young creatives to test their blood, phlegm, urine and stools.

There is also an online medical facility that reviews creatives' health and diagnoses them. On the site, a virtual nurse appears, prescribing creatives with a downloadable self-treatment film (directed by Saatchi NZ's Matty Burton and Dave Bowman). If your stomach's up to it, have your physical and mental state assessed too at www.worththepain.com

Toby Talbot, CD of Saatchi & Saatchi Auckland had this to say:“Creative Award shows have become increasingly competitive, and although Young Guns is unique with its focus on young and emerging talent, our job in creating their call for entries campaign was to position Young Guns as the edgiest creative awards show in the world.

Why? Simply, the freshest, most innovative thinking comes from young creatives around the world, and this is clearly reflected by the young team who created the 'Worth the Pain' campaign”.

Young Guns is known globally for their controversial call for entry campaigns, having had award-winning campaigns in previous years created and developed by Crispin Porter + Bogusky Miami, Leo Burnett, Chicago and Mother, London. Saatchi & Saatchi Auckland has clearly continued this tradition. via

Ewwwwwww!

Well, these days even your shit can tell you your state of mind! This is a page from the Young Guns Entry Kit. So you like this shit, huh?

The Crime Stoppers!

Copy: “Each day, ordinary citizens are fighting crime by calling Crime Stoppers. Last year alone their actions resulted in close to 800 arrests. While their identities shall remain unknown, the effect these unsung heroes are having on our community is plain for all to see. So if you know anything about a crime, please pick up the phone and call. Whoever you are.”

Client: Crime Stoppers West Australia >> Agency: Marketforce, Australia >> via

Amnesty Vision Chart

Copy reads: See more clearly >> Agency: DDB Hungary

Blood Buster Movies!

Dog Eats Your Fingers!!

Every day I see more and more ads that seem 2 spread out so much gore. Burnt bodies, tortured limbs, broken bones, severed arms and rotting skeletons...I really don't know if consumers across the world really enjoy sights like this. I'm sure stuff like this would hardly sell in a country like India but does it really work effectivel in other parts of the worls or is it just another attempt at making juries at ad fests go 'Aaaaah! What a great idea'

Here's one more with a dog that's eaten off its owners fingers, if you enjoy this then maybe it works!

Agency: Grey Worldwide, South Africa >> Creative Director: Mike Barnwell >> Art Director: Chest Rockwell & Little Bastard >> Copywriter: Drunk Dave

PS: The Art Director & Copywriter have rather appropriate names too!