I was running through the Cannes Archives and found both these ads amongst the Winners in the Press and Outdoor Category. The first ad for Harley Davidson Test Drives was done by Loducca Publicidade Ltd in São Paulo. While the second ad that has almost exactly the same idea was done by Ogilvy and Mather South Africa in Johannesburg. Kinda weird, isn't it?
A rewind to the Cannes Lions in 2004 where Ogilvy & Mather was one of the four Bronze Lion Winners from India in the Press & Outdoor Category for this Public Service campaign done for Hutch. The Public Service Ads were aimed at discouraging people from using their cell phones while driving.
Agency : Saatchi & Saatchi >> Location: London >> Executive Creative Director : Kate Stanners >> Copywriter : Matt Skolar >> Art Director : Philippe Fass
I really think these ads for Welt Kompakt, a newspaper from Germany really rock! A brilliant idea that is well executed, to perfection one could say. It's going to be a long time before I could get them out of my senses! Unfortunately I don't know the agency that did these...if you do, please leave a comment.
This one reminded me of Air Deccan, an Indian Airline because they have more or less the same positioning. But I don't know if GOL is really the common man's airline with a tagline that's similar!
Another campaign for Faber Castell that was sent in by Michael Rudnicki. I like this one better. It has a stronger idea and is more effective in conveying how good these pencils actually are.
Agency : BBDO New York/BBDO West >> Chief Creative Officer : David Lubars, Bill Bruce >> Executive Creative Director : Jim Lesser >>Creative Director/Copywriter : Kara Goodrich >> Creative Director/Art Director : James Clunie
First we see a mother sparrow delivering food to her young ones as a creative for Home Delivery at a Burger Joint, Then I see a oriental man wearin a helmet and riding a cow for Home Delivery at a Beef/Steak Joint. And now its a Pelican that is used for delivering Sushi. Anybody seeing too many variations of the same thing??
I really love these ads for First Scene Costumes & Hire. I do not know which agency did them but I am sure these are going to pick up quite a few metals this year. Lovely work...had me LOL the minute I saw them. If you know the agency that did them, leave a comment. via
Thanks to Tim Wellems from Duval Guillaume, Antwerp for sending in this guerilla campaign for Che. A magazine that deals with all things that most men like! Fast Cars, Bikini Clad Women, Fashion Trends, Gizmo's, etc. To know more, go here: http://www.che.be/ Additional Images: via
Initially I thought this was a campaign for a hardware store or something! It took me a few seconds to imagine that the client was Target. For those of you who are still curious, Target is a chain very much like Shoppers Stop, Lifestyle and Westside. But do they have stores are do they selll out of catalogues? I shall do my research!
After their Cannes winning attempt, JWT is back with a fresh new campaign for Levi's. I was pleasantly surprised because I initially thought this was an international campaign. I'm on the fence on what I think about the idea though. What are your thoughts on the same??
Agency : JWT India >> Creative Director : Ashwini Gowariker >> Art Director : Rajesh N >> Copywriter : Ashwini Gowariker