Saturday, December 30, 2006

The Stena Line Boat Ride!


A cute campaign for Stena Line, a travel company that offers free travel for grown ups when they travel with their kids!! Surprising offer, considering the fact that the kids generally travel free of cost. The campaign that recently won an Epica Award was created by DDB, Oslo.

Maison De La France!






OBJECTIVE: Ticket sales for main Paris museums over the Internet.

CAMPAIGN: It is comprised of 4 originals. Each one expresses the idea that, thanks to the facilities offered by Maison de la France to buy museum tickets over the Web, Spain and France are brought closer to each other.

EXECUTION:To illustrate the concept of proximity between France and Spain, each original combines two works of art, one by a Spanish master and the other by a French master, into just one painting.

Creative Director(s): Gustavo Montoro/ Jose Sánchez - Colomer >> Copywriter(s): Carolina Cardona >> Art Director(s): Jaime Sánchez >> Other(s): Artefacto Visual

Thursday, December 28, 2006

Taylor Lane Typography!







From all the different elements of Graphic Design, if there's been one single aspect that stunningly fascinating and extremely good to look at and create, TYPOGRAPHY it must be! I've always been amazed at how some of the finest and most awesome looking work is possible with words and letters and them alone. Whoever said that advertising works best with a visual still hasn't seen these. Simply fantastic stuff. Absolutely mind blowing, I must admit!

How do you reach lots of agency creatives when you've got a tiny budget? Put your message on something they stare at all day long: the wall. This makeover of the traditional 'studio pin-up' calendar not only demonstrated Taylor Lane's expertise in typography, it also acted as a perpetual reminder of them throughout 2005 while refreshing itself every month. It was controversial; it provoked comment and created a 25% increase in turnover from existing and new clients.
Agency: LIDA, Great Britain >> Credits: Creative Director(s): David Harris >> Copywriter(s): Peter West >> Art Director(s): David Harris >> Photographer(s): N/A >> Illustrator(s): N/A >> Other(s): Typographers: David Harris; Justin Shill; Stuart Addy; Jan Hansen

The BIC Writing Experience!



A campaign for BIC Pens. A writing experience so good that you'll take a long time even when you need to communicate an emergency situation. The campaign is an Epica Bronze Winner and wwas created by Jung Von Matt.
Credits: Creative Director(s): Mathias Stiller, Wolfgang Schneider >> Copywriter(s): Michael Haeussler >> Art Director(s): Michael Janke >> Photographer(s): Daniel Zoubek >> Other(s): Account Supervisor: Frank Lotze, Frauke Schmidt, Henning Gerstner

Atelier Straumann Retouching Studio!



A campaign for a re-touching studio called Atelier Straumann in Denmark. The campaign has a really funny take on what the employees do after working hours. Winner of an Epica very recently.

Wednesday, December 27, 2006

Don Giovanni by Mozart!




Hansel + Gretel From Hamburg!




Agency: Scholz & Friends, Hamburg >> Creative Director(s): Marcus Korell, André Klein >> Art Director(s): Carolin Rathgeber >> Illustrator(s): Insect, London >> Other(s): Graphic: Mareike Ledeboer >> Post Production: Metagate GmbH, Hamburg >> Account Executives: Alexander Yazdi, Alexander Ewert, Meike Boesche

JEEP:: Adventure is Everywhere!



Tuesday, December 26, 2006

Lavazza - Express Yourself!






Surrealism & some nice photography or photoshop rather make this campaign for Lavazza Coffee an interesting one. I don't really know if there is an idea here because I can't really see one! The campaign did win an Epica Award for its photography though. Is there an idea here??

White BY Diesel!






The Nike ACG Campaign!



What's Perle!?



Can anybody explain what Perle is and what the idea behind this campaign is? I think the product is from Denmark but I still don't know what it is! Some really nice and refreshing Art Direction here.

The MAC/VAL Art Museum Restaurant!