Advertising Agency: Richter7 >> Agency Location: USA >> Creative Director / Copywriter: Gary Sume >> Art Director: Jeremy Oviatt >> Photographer: Chad Hurst >>
The campaign is set in the imaginary world that exists within the creativity of a crafter. It seeks to connect emotionally with crafters via the poem, while stimulating and inspiring them visually through the world that's been crafted on the page. It positions Michaels as the store that truly understands crafters and their needs.Since Michaels is all about crafting, every advertising execution has been crafted hand-made from Michaels ingredients. The images are crafted. The words are crafted. We even crafted a theme line by creating a word of our own. One that acts as a call to imagine. A call to create. A call to Imaginate.
Client: Michaels Arts & Crafts Stores >> Advertising Agency: The Richards Group >> Agency Location: Dallas, USA >> Group Creative Director: Gary Gibson >> Creative Directors (Art): Barbara Barnes, Todd McArtor >> Creative Directors (Copy): Danny Bryan, Molly McLaren >> Art Director: Kiran Koshy >> Photographer: Bonnie Holland >> Craft Stylist / Prop Maker: Kelli Ronci
Advertising Agency: McCann Erickson >> Agency Location: San Francisco, USA >> Copywriter: Dave Ekholm >> Art Director: Michel Edens >> Creative Director: Walt Connelly / Dante Lombardi >> Photographer: Erwin Olaf >>
Advertising Agency: BBDO >> Agency Location: Guatemala >> Creative Directors: Victor García, Mario Guerra, Juan José Gonzáles >> Art Director: Mario Guerra >> Copywriter: Victor García >> Illustrator: Quique Vélasquez >> Photographer: Caja Digital >> Additional credits: Adolfo Lazo, Raúl Pineda, Andres Heredia >>
Advertising Agency: DDB Sydney >> Agency Location: Australia >> Executive Creative Director: Matt Eastwood >> Creative Director: Steve Back >> Art Director: Simon Johnson >> Copywriter: Charlie Cook >> Design/typography: Jason Young >> Photography: Jeremy Park >> Retouching: Dennis Monk >> Agency Website: http://www.ddb.com.au/
Advertising Agency: TBWA >> Agency Location: London, UK >> Art Director: Alex Holder >> Copywriter: Ollie Kellett >> Account Planner: Kate Winter >> Photographer: Rankin >> Retouching: E Graphics >>