The Tree Safari!

A very interesting spec idea done for the WWF by Sanjeev Saikia from New Delhi. I wish somebody at WWF can actually get this produced! Sanjeev began his career as a junior copywriter at JWT in 1996 and is now associate creative director at Interact Vision, a Mudra Group venture.

Manmade by WWF!

WWF in China

Does every agency in the world do advertising for the WWF? Well, it looks like that is a fact because I see so many campaigns of theirs around. This one's from somewhere in China. If anybody can help with a translation, it would be great!

WWF Powerful

A new print campaign for the WWF (World Wildlife Fund). The headline reads "Together, we are more powerful"

Blank Pages!

An interesting piece of work done for the WWF (World Wildlife Fund) from somewhere in India. (Ogilvy, Mumbai I think, can anybody confirm that?).

Axe- Effect for WWF!

Another creative innovation for the WWF (World Wildlife Fund). The agency behind this one is DDB & Company. The headline reads "Not recycling this newspaper is the same as cutting down another tree". The team behind the idea are Karpat Polat and Ali Bati.

Cut little!

More interesting Guerilla Work, this time from a land called Brazil and it's for the WWF. The agency behind the idea is Full Jazz Communications. The headline on the tissue paper reads "Paper is made of trees. Cut little" VIA

WWF by O&M, Thailand

Award: Asia Pacific Ad Fest '06 - 1 Silver & 2 Bronze
Category: Public Service Messages & Cause Appeals
Agency: Ogilvy & Mather, Thailand
Client: WWF

Concerned Communicator Awards '06

Every year the Rajasthan Patrika, a daily newspaper from Jaipur, India conducts an annual event called the Concerned Communicator Awards for Advertising Agencies across the country. For more info log on to www.rajasthanpatrika.com

This year the Ogilvy, Mumbai walked off with top honours for this ad done for WWF by Abhijit Karandikar. A larger size of this creative is available if you scroll down this page.

The awards also give out a special mention to several others ads that were great but did not win. A few of the ones that were mentioned this year are as follows:

A) Agency: Jaya Advtg., Mumbai. CD: Manoj Bhagat. Category: Gender in Education.

B) Agency: Interact Vision, Delhi. Creative Director: Sanjeev Singh. Category: Against Corruption

C) Agency: Saatchi & Saatchi, Mumbai. Creative Director: Suhas Parab. Category: Road Safety

D) Agency: Concept Commn., Mumbai. Creative Director: Sanjay Sure. Category: Communicate in Hindi

E) Agency: Ogilvy & Mather, Mumbai. Creative Director: Abhijit Avasthi. Category: Donate for Jaipur Foot.

F) Agency: JWT, Mumbai. Creative Director: Raju Sarmalkar. Category: Save the girl child.

G) Agency: Concept Commn., Mumbai. Creative Director: Dhananjay Khichi. Category: Help Street Children.

H) Agency: Saatchi & Saatchi, Mumbai. Creative Director: Suhas Parab. Category: Donate Eyes.

I) Agency: Ogilvy & Mather, Kolkata. Creative Director: Sumanto Chattopadhyay. Category: Save Trees.

J) Agency: Lowe Lintas, Gurgaon. Creative Director: Mohit Arora. Category: Road Safety.

Creatives can be viewed at the Rajasthan Patrika CCA Site. Congrats Guys. Great Work!

WWF Panda

Great use of the logo and mascot as a talking point in this campaign for the WWF by Ogilvy & Mather, Frankfurt. The headline reads 'Every Donation Makes Us Stronger'. Via

WWF Fashion Victims!

Ogilvy and Mather, Mumbai and the team under Piyush Pandey and Sagar Mahabaleshwar are the brains behind this ad for the World Wildlife Fund. Abhijit Karandikar is the Art Director and Luala Rebello is the Copywriter. Any views on what you think about it?

Ogilvy WWF

One more creative from Ogilvy, but this one is not from Mumbai. This ad for WWF was done by Ogilvy Chennai by Art Director, Binu Verghese! Pretty simple, straight forward and sweet.

WWF MGM Combo.

Is this a one-off or a campaign? I think it's a campaign. No idea which agency too. But nice idea.

Yet Another Tree, Animal & Human Triangle!

A few months ago, my reactions on seeing a campaign done by RMG david on the platform of killing a tree = Killing a human were the fact that this would be the core idea of all ads (atleast ninety percent of them) this year. It looks like I haven't been wrong entirely!!

Look at the numerous examples below:

A) Ad for Singapore Environmental Council by Crush, Singapore.

B) Campaign for WWF (featuring the family tree made with animals)

C) The RMG Campaign itself (you never just kill the tree)

D) And finally there is this ad. (I have no clue about the advertising agency behind this ad, does anybody know?)

Can anybody see the trend, or is it just me still nursing a hang-over from new years eve??

Save the Trees, Save the Animals!

I don't know which agency did this campiagn for the WWF (World Wildlife Fund). But I find the message being delivered in the same manner as the format that RMG David seems to be taking it....Save the trees and you shall save the Animals. Scroll below to see what RMG did for the same cause. Do you think there is a similarity?