Monday, January 23, 2006
Saturday, January 21, 2006
Rimmel 100% Waterproof Markers
Twisted & Turned On a Bike Ride!
This campaign for Extreme Bike, Munich was done by an agency called Start in Munich. It's got some amazing art direction but I really dont get the idea and the fact that it has such a twisted headline too. One of my creative directors once advised me that an ad should never have a twisted headline along with a twisted visual. That way the reader gets none of it. This is probably the best example of that.
Saturday, January 14, 2006
Durex Passion!
I have always believed that the greatest way to do an ad is to talk to the customer without telling him I am an ad. That whole point of talking to him when he's least expected to be spoken to. That kind of response is simply more memorable than advertising of any other kind. This Guerilla Camapign from McCann Erickson for Durex does exactly that. Can we have more stuff like this please!
Big Wash!
Awesome work by adgeek. Adgeek is also called Johan H Ohlson and is a 28 year old art director from Budapest, Hungary. He has some really amazing work on his blog. Check it out guys. This campaign hits the nail on the head by telling people what a Samsung Washing Machine could do. Great campaign Adgeek. Keep showing us more of your brilliance. PS: The previous campaign for Siemens was also done by him!
Sex and the Selling Machine!
Well yet another mindless use of women as sex objects in this campaign done by Jung Von Matt, Germany. This campaign for matchbox (a company that sells miniature cars - like hotwheels in India) shows scantily clad women next to miniature cars.
The explanation from the agency remains that the ad is not targetted for kids who genearlly buy these cars but for adults who wish to own miniatures as collectors items. The women are supposed to represent the women and awesome car fixation! No matter whom you're selling to, I guess this campaign is absolute rubbish for me! Simply Mindless!
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