Make it Simple!

A sweet and simple campaign for Faber Castell Stationary. Unfortunately, the headline is in an alien language and I can't understand the ad without it, can anybody translate the same?

Making OUT!

Pandas, Deers and Giraffes...all trying to be protected by this campaign for VIDA SILVESTRE in Argentina, a foundation that helps endangered animals. This campaign made me laugh but I dubt the fact that it will work in a way that is desired. I think shock, shame/guilt or compassion are better routes while making a campaign like this...but it does work in definetely stopping me in my tracks & wondering what this was all about!

100,000 hit on 24!

Hi everybody! twenty-four is now 1 hundred thousand hits old...the guy's taken quite a beating but he ain't complainin! At this happy moment I'd like to thank all of you who come back each day, all of you who write in, all of you who've linked me and all the others who give me the encouragement to keep going on each day!

A few statistics on this happy occassion:

A) twenty-four's visitors come from the following continents:

>> Europe - 57%

>> Asia - 20%

>> North America - 12%

>> South America - 8%

>> Australia - 1%

>> Africa - 1%

>> Unknown - 1%

B) About 863 visitors hit on twenty-four each day.

C) twenty-four has about 1738 links as of today from 255 blogs and is ranked 8315 on technorati

D) twenty-four is ranked at No.15 on BMA's (Beyond Madison Avenue) top 25 advertising blogs!

E) twenty-four currently has 875 posts and has been running since November 16th, 2005.

Thanks again to everybody, keep visiting and I hope you continue to enjoy the site as always...

Elephant Multiplication!

ROTFL! This ad for The National Geographic Channel had me in splits. The headline reads 'It was at this moment, our photographer thought of his wife whom he hadn't seen for months'. Quite a funny way to bring out what kind of sacrifices actually go into getting us those great photographs.

Nedbank Gay & Lesbian Film Festival - Closet

There are very few people who aren’t familiar with the phrase “coming out of the closet.” This worked perfectly with achained up closet and the sign that read, “Gay and Lesbian Film Festival. Opening Soon.” Another dimension was added to the idea by looping a recording of random knocking and screaming and playing it from within the closet.

This created the illusion that actual people were trapped within, and were dying to come out. It also generated lots of smiles. The closet was in the foyer of the cinema complex for two weeks prior to the opening of the festival, thereby reaching cinema lovers directly. Agency: The Jupiter Drawing Room

Eatalica Wet Floor!

A guerilla stunt for Eatalica, an American-Italian Food Joint in Chennai, India. These Wet Floor sign boards done by by 1pointsize were placed near Eatalica Burger Signboards with the message 'Ogling at the burger may involuntarily cause drooling which may in turn lead to a wet floor. Issued in your safety by the management of Eatalica Restaurant. via

No Cavities!

Client: Promise Toothpaste >> Agency: JWT, India >> Award Winner @ The NY Ad Fest 2002.

The Polio Ladder!

A guerilla attempt by Mudra DDB Communications to help prevent polio...can anybody figure out what really is the relevance of using a ladder here? Is it just to show the difficulty, me confused!

Steak Delivery!

A really funny ad for a steak delivery service in a restaurant in Ecuador. This ad that won at the New York Ad Fest a few years ago was done by McCann Erickson. It's an ad that makes you laugh once you get it though most of us might not get the idea unless you read the line. Great work here...

Not Quite Superman!

Well, almost the entire advertising blogosphere (that does include myself) was raving about this guerilla poster to promote the launch of the hollywood blockbuster 'Superman Returns, it just looks like Publicis, Frankfurt did em ages ago...2003 to be precise for a gym called the Fitness Company. Amen!

Create Blenders by Phillips!

Client: Phillips Blenders >> Agency: Leo Burnett, Argentina >> Winner at the New York Ad Fest 2004.

God & The Animal

Bizzare? This campaign by Publicis, Zurich for an animal rights organisation called ZODIAC takes a religious spin on saving lives, a spin we've seen a few times before...I've seen a 'Save the Tiger' ad with Goddess Durga sitting on nothing, I've seen someething else with Lord Ganesh too...can get sensitive but do ads like these offend you?

GOT A FLAT IDEA?

Here's a flat screen television ad by BETC Euro RSCG for Packard Bell that I don't understand at all. What's the idea here??

Hyundai Terracan

Don't these layouts for the Hyundai Terracan seem super similar to the art treatment given to the Tata Safari ads by Ogilvy & Mather? Well, they do to me!

Buzz.........zzzzzzzzzzzz!

Client: Knight Queen Mosquito Repellant Coils >> Agency: Bates India Pvt. Ltd. >> Winner at the New York Ad Fest 2004

Bathroom Singer's Kit!

As an entertaining promotional package to be sold in Musica stores in the run up to Christmas, The Jupiter Drawing Room in (South Africa) designed a Musica Karaoke Shower Curtain gift pack. It contained curtain rings, a curtain printed with lyrics of songs like “It’s Raining Men” and a microphone-shaped soap-on-a-rope!

Honest Food!

Who says you can't be honest in your Advertising. Look at how this campaign by Leo Burnett, Indonesia tells you the truth yet makes the restaurant look so great! I like this kind of approach.

Love Brands, Love Advertising!

A really nice campaign from Ogilvy & Mather, Taiwan. This was done a few years ago and I can't seem to get the exact translation of the headline. The idea is the fact that advertising makes you fall in love with the brands you buy. Very different approach here. If you can help translate the line it would be great.

W Spring Summer Collection

These 3 ads done by Rediffusion DY&R were a part of the spring summer campaign for a womens clothing brand called W. The ads also won at the New York Ad Fest a few years ago.

Sharp Knives!

Thanks to Sakib from TBWA\RAAD for sending in this ad that was done for for Global Knives in Dubai. I think the visual kinda says it all but I think I've seen something similar for Olympus but I'm not entirely sure about it! The headline reads: 'Really sharp'. A nice idea that delivers the message instantly.

Sporza Passion

Client: Sporza >> Headline: Share the Passion >> Agency: Duval Guillaume Antwerp >> Account: Alex Stergialis >> Creative Directors: Geoffrey Hantson, Dirk Domen >> Copy: Manuel Ostyn, Pieter Staes >> Art Directors: Pieter Staes, Manuel Ostyn >> Illustration: Ward Nijs. via

No.1 & No.2

Ha Ha Ha! I'm sure this will bring an instant smile to almost everybody who reads it. It's the kind of headline that's easily likeable I guess, isn't it? Agency: Jupiter Drawing Room, South Africa

Bags, Bags & More Bags!

Oh Oh! The bags in the ad world look like they would go on and on... Here's another set of them! As the through-the-line agency for clothing retailer Foschini, The Jupiter Drawing Room was asked to develop a campaign to highlight a new range of women's handbags. The solution was to create transparent shopping bags that featured the shapes of the new range of handbags.

Zoom by Leica Ultravid

A refreshing style of execution in this campaign for Leica Ultravid. I like the interesting use of the folds in the middle of the layout to show the zoom factor of the binocular. It definetely adds to the interest valuse of these ads and also demonstrates the benefit so beautifully. Lovely work!

No Smoke & Drink!

A really clever execution to promote the launch of the first non-smoking pub in the U.A.E. My only worry remains that if this was promoting a non smoking pub then why the cigarette!??

Rich Horses!

Agency: Leo Burnett, Canada >> Creative Directors: Judy John, Arthur Shah, Israel Diaz >> Art Director: Gail Pak >> Copywriter: Morgan Kurchak

Bamba Footwear

I like the technique used in this campaign for Bamba Shoes. I've seen a similar execution where fingerprints where used to create faces. I think Bamba is from South America but I couldn't be sure...If you know the agency or the country where these were made, do leave a comment!

Marmite Squeezy Spread

A campaign from DDB London for Marmite Squeezy Spread. It won a Cannes Silver recently. I don't entirely understand the idea here. Can you explain why any manufacturer would assume that his consumer might hate his product!