Dig This!

Flair (Flare) is a very famous Flemish Magazine. Available in French, Dutch and Belgian, the magazine is positioned as one that understands what's going on in a woman's mind! I love that thought by Duval Guillaume, Brussels.

It's similar to a magazine like Cosmopolitan that so many men read to understand a woman's mind! This ad shows a couple in various sexual positions with the calories burnt below them...well, interesting thought! Well, do women actually think or burning calories during sex?? via

Trippy Trippy!

Funny campaign this. The product is called WinDose!! And it's supposed to be a natural body booster from Belgium. The pack looks like shampoo! The green one I use @ home ... Garnier Fructis :) The ads are meant to show you the energy release from a product like this...pretty trippy...yes! The first ad is titled 'forest' and the second 'mountain'. All said and done, I kinda like them, quite eye catching! via

Client: WinDose (Api-Ar) >> Agency: Ogilvy Belgium >> Account: Claire Van der Linden >> Creative Director: Phil Van Duynen >> Copywriter: Serge Audino >> Art Director: Philip Schiebold >> Photographer: Alison Anselot, Alex Telfer >> Media: Magazines, Posters & POS

Book Lover's Kamasutra!

It's A Telephone!

I really love this ad by Ogilvy, Chennai for Eden, a restaurant in Chennai, India. Some really nice execution and a pretty nice idea too. Credits: Creative Director: Santanu Roy >> Art Director:Binu Varghese >> Copywriter: Rajesh

Hendrix Calling!

Thanks to Jayanarayanan, an Art Director from Watermelon Advertising in Bangalore for sending in these 2 ads for a rock pub called Purple Haze. I think the art here suits the pub perfectly and is a refreshing sight from the regular art direction we're used to seeing in day to day ads.

Mouse Pad Advertising

Paul Chan from Grey Worldwide, Hong Kong sent me this really cool mouse-pad they created for www.breastcancer.hk.org that educated women about the dangers of breast cancer and promoted the importance of early detection through self detection.

These mouse pads remind me of something similar I did about 2 years ago for a day-spa client called Oryza in Chennai, India. These mouse pads were distributed across corporate offices in the city inviting employees to relieve stress in the middle of a busy day with a massage at Oryza. Co-incidence is surely an important word in advertising today!

Alien Food!

Pizza Pie-er does have some really bizzare advertising for an eatery. Strange pyschotic combination of veggies and meat made to look like those aliens from MIB (Men in Black). The type of things that I'd never want to look at, let alone taste. I don't know if some you find these appetising but I just find them ugh!!

BBDO Guerrero Ortega >> Moving >>

BBDO Guerrero Ortega is moving office and to make the big announcement they made this cool press ad. They also have a new office that you can check out at www.bignewoffice.com but you will have to wait till the 18th of August when the builders leave...something tells me it should be worth the wait!

No More Mosquitoes!

Baygon Print >> Title: No more mosquitoes >> Developed By: FCB Ulka >> Art Director: Rajesh Gola >> Content Strategist: Rajesh Gola >> Creative Director: S R Singh >> Illustrator: Avinash Chugh >> Writer: Rajesh Gola

Walk With The Man

SONY Walkman >> Print >> Title: Walk With The Man >> Industry: Electronic Goods & Entertainment >> Developed By: M&C Saatchi, New Delhi >> Account Executive: Abhishek Upadhyay >> Art Director: Swami Anand Tirth >> Creative Director: Vaybhav Singh, Swami Anand Tirth >> Illustrator: Swami Anand Tirth >> Writer: Vaybhav Singh

Can You Explain This?

This campaign by Saatchi & Saatchi, U.S.A. for 42 Below Vodka won 6 Gold Lions at the Cannes 2006. I somehow fail to understand the idea behind it. Can you explain what's the idea here??

Bull Fight in a Restaurant

Agency: JWT, Italy >> Client: An Authentic Spanish Restaurant

Sundek Beach Wear

What's with doing exactly the same things that have been done again and again and also about finding the most senseless campaigns and re-creating them, I guess the entire creative team on Sundek Beach Wear needs to visit the admirror on Coloribus more often!

Dress To Kill - Now & Then

A few days ago, Fabian Tritsch sent me the Wallis Campaign above asking me who had done it. The campaign was done by an agency named Bartle Bogle Hegarthy many years ago and the campaign was a huge success story because it broke the mould of regular fashion adverts where all you got to see was great looking images of a model wearing the merchandise and a prominent logo next to it.

I also found an interesting semiotic analysis of this campaign by Sarah Richards that you may want to read here

And many years later the wheel has evolved and come almost full circle, my partner Abhishek D Shah came up with this campaign for a store named hi-style in Chennai almost 2 years ago when he worked at an agency named Winds of Change (WOC). The campaign had to be pulled down after several protests from the public. I'd love to know whatyou think about it!

WOAH!

A very cool guerilla attempt by Durex! In the beating doors of the entrance to the subway stations near universities, photographs of feminine buttocks were installed with the following copy: “You’re safe with Durex”. To open these beating doors men had to push them thereby simulating a physical contact!

My only doubt was why have the buttocks of women? Isn't having the frontal region more apt, especially when it's a condom and you're talking about safe sex? via

TATA Indica 37 Litre Tank

Do you think this campaign for the TATA indica is a convoluted saga of sorts or are these ads rather simple enough to be understood by the average reader? Agency: Black River Football Club, South Africa >> Copywriters: Khaya Dlanga, Mahle Kwababa >> Art Director: Tefo Modisi >> CD: Ahmed Tilly.

Yaaaaaaaaaawn!

Agency: Ogilvy & Mather, Mumbai, India >> Creative Director: Piyush Pandey, Anup C, Rensil D >> Art Director: Antra P, Ashish P >> Copy: Jyotsna Bhat >> via

Yamaha Sea Power!

Client: Yamaha Marine Motors >> Agency: 1861 United >> Product: Yamaha Sea Doo >> via

Massage Message

A very lame and horrific attempt at a guerilla stunt via floor stickers for this Thai Massage Centre called Devi Joga Center in Slovenia (assumed). I find the thought of people trampling on a body quite repulsive...this one could do with some more thought into it! via