Pizza Pie-er does have some really bizzare advertising for an eatery. Strange pyschotic combination of veggies and meat made to look like those aliens from MIB (Men in Black). The type of things that I'd never want to look at, let alone taste. I don't know if some you find these appetising but I just find them ugh!!
Friday, August 11, 2006
Alien Food!
Pizza Pie-er does have some really bizzare advertising for an eatery. Strange pyschotic combination of veggies and meat made to look like those aliens from MIB (Men in Black). The type of things that I'd never want to look at, let alone taste. I don't know if some you find these appetising but I just find them ugh!!
Thursday, August 10, 2006
BBDO Guerrero Ortega >> Moving >>
BBDO Guerrero Ortega is moving office and to make the big announcement they made this cool press ad. They also have a new office that you can check out at www.bignewoffice.com but you will have to wait till the 18th of August when the builders leave...something tells me it should be worth the wait!
Walk With The Man
SONY Walkman >> Print >> Title: Walk With The Man >> Industry: Electronic Goods & Entertainment >> Developed By: M&C Saatchi, New Delhi >> Account Executive: Abhishek Upadhyay >> Art Director: Swami Anand Tirth >> Creative Director: Vaybhav Singh, Swami Anand Tirth >> Illustrator: Swami Anand Tirth >> Writer: Vaybhav Singh
Can You Explain This?
Dress To Kill - Now & Then
A few days ago, Fabian Tritsch sent me the Wallis Campaign above asking me who had done it. The campaign was done by an agency named Bartle Bogle Hegarthy many years ago and the campaign was a huge success story because it broke the mould of regular fashion adverts where all you got to see was great looking images of a model wearing the merchandise and a prominent logo next to it.
I also found an interesting semiotic analysis of this campaign by Sarah Richards that you may want to read here
And many years later the wheel has evolved and come almost full circle, my partner Abhishek D Shah came up with this campaign for a store named hi-style in Chennai almost 2 years ago when he worked at an agency named Winds of Change (WOC). The campaign had to be pulled down after several protests from the public. I'd love to know whatyou think about it!
Wednesday, August 09, 2006
WOAH!
A very cool guerilla attempt by Durex! In the beating doors of the entrance to the subway stations near universities, photographs of feminine buttocks were installed with the following copy: “You’re safe with Durex”. To open these beating doors men had to push them thereby simulating a physical contact!
My only doubt was why have the buttocks of women? Isn't having the frontal region more apt, especially when it's a condom and you're talking about safe sex? via
Yaaaaaaaaaawn!
Agency: Ogilvy & Mather, Mumbai, India >> Creative Director: Piyush Pandey, Anup C, Rensil D >> Art Director: Antra P, Ashish P >> Copy: Jyotsna Bhat >> via
Massage Message
A very lame and horrific attempt at a guerilla stunt via floor stickers for this Thai Massage Centre called Devi Joga Center in Slovenia (assumed). I find the thought of people trampling on a body quite repulsive...this one could do with some more thought into it! via
Making OUT!
Pandas, Deers and Giraffes...all trying to be protected by this campaign for VIDA SILVESTRE in Argentina, a foundation that helps endangered animals. This campaign made me laugh but I dubt the fact that it will work in a way that is desired. I think shock, shame/guilt or compassion are better routes while making a campaign like this...but it does work in definetely stopping me in my tracks & wondering what this was all about!
Tuesday, August 08, 2006
100,000 hit on 24!
Hi everybody! twenty-four is now 1 hundred thousand hits old...the guy's taken quite a beating but he ain't complainin! At this happy moment I'd like to thank all of you who come back each day, all of you who write in, all of you who've linked me and all the others who give me the encouragement to keep going on each day!
A few statistics on this happy occassion:
A) twenty-four's visitors come from the following continents:
>> Europe - 57%
>> Asia - 20%
>> North America - 12%
>> South America - 8%
>> Australia - 1%
>> Africa - 1%
>> Unknown - 1%
B) About 863 visitors hit on twenty-four each day.
C) twenty-four has about 1738 links as of today from 255 blogs and is ranked 8315 on technorati
D) twenty-four is ranked at No.15 on BMA's (Beyond Madison Avenue) top 25 advertising blogs!
E) twenty-four currently has 875 posts and has been running since November 16th, 2005.
Thanks again to everybody, keep visiting and I hope you continue to enjoy the site as always...
Friday, August 04, 2006
Nedbank Gay & Lesbian Film Festival - Closet
There are very few people who aren’t familiar with the phrase “coming out of the closet.” This worked perfectly with achained up closet and the sign that read, “Gay and Lesbian Film Festival. Opening Soon.” Another dimension was added to the idea by looping a recording of random knocking and screaming and playing it from within the closet.
This created the illusion that actual people were trapped within, and were dying to come out. It also generated lots of smiles. The closet was in the foyer of the cinema complex for two weeks prior to the opening of the festival, thereby reaching cinema lovers directly. Agency: The Jupiter Drawing Room
Eatalica Wet Floor!
A guerilla stunt for Eatalica, an American-Italian Food Joint in Chennai, India. These Wet Floor sign boards done by by 1pointsize were placed near Eatalica Burger Signboards with the message 'Ogling at the burger may involuntarily cause drooling which may in turn lead to a wet floor. Issued in your safety by the management of Eatalica Restaurant. via
Thursday, August 03, 2006
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