Really nice ads for the Dubai Sports City. I love the idea and the equally good execution that supports it. The campaign was done by an agency named Tonic in Dubai. via
Tuesday, August 29, 2006
The Dubai Sports City
Really nice ads for the Dubai Sports City. I love the idea and the equally good execution that supports it. The campaign was done by an agency named Tonic in Dubai. via
Liqstar Walita Mixer Jar
Monday, August 28, 2006
DJ Blackjack @ Purple Haze!
Credits: Agency: Watermelon, Bangalore >> Creative Director: Sampat Kumar >> Art Director: Jayanarayanan >> Copywriter: Netra N Kumar
Saturday, August 26, 2006
Freddy & the Pillow!
via
Swift - Wanna Play??
Thanks to Yaqui Núñez from Pagés BBDO for sending in this campaign for the Suzuki Swift. According to Núñez, it's a really fun project that's coming out to the media as we speak in magazines, posters, etc. It all revolves around the global positioning of the car "Wanna play?" and the cool thing is the amount of time you spent looking for all the hidden things in each one of them.
Campaign Credits: Agency: Pagés BBDO >> Country: Dominican Republic >> GCD: Rofolfo Borrell >> Copywriter: Yaqui Núñez >> Art Director: Miguel Peña >> Illustrator: Efrain Raymundo >> Client: Suzuki >> Product: Swift
Surrealy Hyundai!
Friday, August 25, 2006
The Art of Slacking Off!!
1. Look Busy: Having papers spead all over your desk helps, as do pencils which are widdled down to the eraser. If you have to walk somewhere, keep your head down, and walk quickly (this also works if youre trying to avoid being called over to do work. NEVER MAKE EYE CONTACT!). Carrying clipboard with you while moving around also helps.
2. Look Stressed: If you look completely stressed out, co-workers and your boss will be more likely to leave you alone, since you must have other pressing matters on your mind. To look stressed leave your eyes unfocused, move from place to place quickly while quietly talking to yourself, and if someone asks you a question, stare off into the distance for a moment, give a big sigh, and answer them with an irritated tone.
3. Speak Quickly: If they cant figure out what you said, they'll assume you dont have the time to explain it.
4. Hide: Find a good hiding place. A couple good examples are under a desk, in the air vents, or a janitors closet.
5. Break a Limb: Obviously this method only works when you work at a job that requires physical labour or typing. How you break the limb is up to you, though I recommend something spectacular (ie. snowboarding on the Alps).
6. Make Excuses: Theres nothing like having a good list of excuses on hand (Memorized, that is. A list on paper is suspicious). Ones like I would stay late, but I have to babysit my mothers aunts friends sisters goldfish, may work. Of course, ymmv.
7. Never Leave Your Office/Room: If you dont leave your office, you are less likely to be bothered. Remember: out of sight, out of mind. Of course, you will need to ensure that you have an ample supply of rations so that you can survive until its time to head home. Bathroom breaks, I'm still working on.
8. What they cant see Re-arrange your office so that your computer monitor faces away from any windows or doors that your boss may be able to see through. This will ensure that you have ample time to hit the Boss Key in any game youre playing, or open a Word document to hide the porn youre surfing, should your boss happen to wander into your dungeon..er..office.
9. Fool their eyes: If you cant rearrange your office, perhaps employ a service like Work FRIENDLY which acts as a proxy to mask any website that you visit. You can mask the sites to look like a Word Document and at a quick glance, they look like any other document. If the boss gets too close, click the Boss Key and WordFriendly will hide the website with pseudo-word document.
10. Choose a profession people dont understand: Im a web developer. Most people dont REALLY understand what you need to do to be a web developer, so I might be doing a blog post, but theyre thinking Im working. Golden!
The Design Yatra 2006!!
Arush Energy Drink
Thursday, August 24, 2006
The Unofficial Sponsor of Halloween!
There are a few aspects of our lives that all advertising people seem to be in love with. Like superheroes, movies/filmstars, musicians/bands...it would be fair enough to add zombies/evil characters and villains to that list. This Halloween Campaign for Heineken is a treat for those who love the dark guys - Count Dracula, Frankenstein, Grim Reaper, An Egyptian Mummy and Wolfenstein...all classic features of this really cool campaign. Happy Halloween!
Wednesday, August 23, 2006
Tuesday, August 22, 2006
Meiji Milk
Client: Meiji Milk >> Print: Title - Alley, Pillar, Balcony & Staircase >> Industry: FMCG >> Agency: BBDO Singapore >> Executive Creative Director: Francis Wee >> Copywriter: Andrew McKechnie >> Art Director: Goh Wee Kim >> Typographer: Eng Lee Sin >> Photographer: Jonathan Tay >> Account Handler: Jason Tan
Monday, August 21, 2006
The Vegetarian Genius!
I think this campaign for La Opala Tableware is simply fantastic. For those of you who might look at the idea and say well, it's nice but what's so great about it...look deeper. The real magic lies in that small little line that reads 'Vegetarians love their meal more on La Opala. 100% bone ash free.' Now, in India that's a big statement to make.
In a country where a huge chunk of the population is essentially vegetarian and swear by it, a promise like that can mean amazing returns...we all know what happened to the fortunes of a toothpaste brand named 'Anchor White' when they called themselves 100% vegetarian...they clearly beat the living daylights out of every big player in essentially vegetarian states like Gujarat. It's a kind of promise that genuinely works in your favor as a manufacturer. Lovely stuff this...truly can be termed 'Advertising that Works'!
More Young Guns 2006
Entry for YoungGuns 2006 has kicked off with another controversial Call For Entry Campaign - “Worth the Pain”. Conceived by Saatchi & Saatchi Auckland with the insight that if there's one thing young creatives know about producing great work, it's that they often have to go through hell to get there.
Saturday, August 19, 2006
The Crime Stoppers!
Copy: “Each day, ordinary citizens are fighting crime by calling Crime Stoppers. Last year alone their actions resulted in close to 800 arrests. While their identities shall remain unknown, the effect these unsung heroes are having on our community is plain for all to see. So if you know anything about a crime, please pick up the phone and call. Whoever you are.”