Monday, December 18, 2006

The Levi's Life!





Brand/product: Levi Strauss/Levi's Lady Style >> Agency: Bates Asia (Malaysia) >> Agency website: www.batesasia.com/ >> Creative Director: Ajay Thrivikraman >> Art Director: Johannis McDonald >> Copywriter: Johannis McDonald >> Illustrator: Edwin Tang

Tuesday, December 12, 2006

Concrete Truck Drivers Wanted!





Agency: Young and Rubicam, Irvine >> Art Director: Jason Campos >> Associate Creative Director: Chris Deninno >> Copywriter: Matt Mcnelis >> Creative Director: Craig Evans >> Executive Creative Director: Anthony Dibiase

Saturday, December 09, 2006

The Naked Career with Sally Hogshead!

I don't know how many of you enjoy podcasts and audio interviews but I definetely do! Especially when I'm in the mood to listen a few words of advice and some fantastic revelations and experiences from some of the finest names in the communication industry. They make my iPOD so worth it!
The finest option I know is 'The Naked Career' hosted by the renowned Sally Hogshead. The Naked Career is a series of edgy, insightful conversations with those who work fearlessly.
Go over and enjoy this fantastic experience with interviews from names like Frank Scherma from Radical Media, Lance Jensen from Modernista!, Luke Sullivan from GSD&M, Nancy Vonk from Ogilvy, Toronto, Mike Hughes from The Martin Agency, Robbie Vitrano from Trumpet Advertising, Scott Goodson from Strawberry Frog, Avi Dan from Euro RSCG and Mark DiMassimo from DiMassimo and several others coming up. I'm sure it will be an experience you will enjoy thoroughly!

YGA Bronze Winner - Devon's Steak House



Category: Print Advertising Consumer Magazine Campaigns >> Award: Bronze >> Title: Food Chain >> Creative Team: Marcelo Przedzmirski, Rodolfo Amaral >> Agency: CCZ Eletrica, Brazil >> Client: Devon’s Steak House

YGA -- TVNZ Silver Winner!



Young Guns Awards 2006 >> Category: Copywriting Campaigns >> Award: Silver >> Title Whatever, wherever - we expose the story. >> Creative Team: Stacey Lee, Rosita Ranwnsley Mason >> Agency: Saatchi & Saatchi, New Zealand >> Client :TVNZ - TV ONE Sunday

Levi''s For Life!




Somehow these ads for Levi's RedTab just don't work for me. The platform of clothes you'd never take off has been done way too many number of times for several clients across many countries across the globe!

The Washington Apples!


Ariel - Don't Be Afraid!



Heineken By Publicis NY!








The Binge Drinkers!





The Airwaves Rock Festival!



Agency: CLM BBDO, Boulogne-Billancourt >> Creative Director: Gilles Fichteberg / Jean-Francois Sacco >> Art Director: Mathieu Vinciguerra >> Copywriter: Olivier Dermaux >> Photographer: Frederic Verhoye >> via

Friday, December 08, 2006

Starlight Cinema by Bates Asia!



The largest Outdoor Cinema Festival in Asia 1-19 August Sentul Park, Kuala Lumpur 27 Sept - 7 Oct The Padang, Singapore

Agency:
BatesAsia, Malaysia >> Executive Creative Director: Ajay Thrivikraman >> Creative Director / Art director / Copywriter: Roni Johann >> via

The Halls Effect!

Extremely simple and effective but I do get a sense of deja vu about this one! Agency: JWT, Italy >> via

Lego from China!



Does anybody even remotely relate to this campaign?? The idea itself feels so shocking and insensitive to me! what were they thinking?
Agency: Saatchi @ Saatchi, Guangzhou, China >> Creative Director: Polly Chu >> Art Director: Darren Cheung >> CopyWriter: Black Wu

Good Year Tyres!