Friday, November 25, 2005
Words are all I have...
Product: Public Service
Client: The Indian Express
Headline: Long Copy (Various)
This is one of my most favourite campaigns. I think it was done almost ten years back by the amazing and extremely famous copy-art team of Freddy Birdy & Naved Akthar. Being a writer, it is campaigns like these that keep my confidence about a few strong words creating an impact as any great visual would create. But in this campaign the splendid black and white photographs do add their own charm in delivering the message effectively.
Sometimes words can do such magic that leaves any visual far behind. Read them and if you feel that lump in your throat and a tear forming in your eye, you'll have just discovered the power of the written word!
For those of you who are curious, Freddy & Naved have moved on from Mudra and currently run their own advertising agency called the Shop based in Delhi.
Posted by cipher at 11/25/2005 01:07:00 PM