Product: Public Service
Client: The Indian Express
Agency: Mudra
Headline: Long Copy (Various)
Country: India
This is one of my most favourite campaigns. I think it was done almost ten years back by the amazing and extremely famous copy-art team of Freddy Birdy & Naved Akthar. Being a writer, it is campaigns like these that keep my confidence about a few strong words creating an impact as any great visual would create. But in this campaign the splendid black and white photographs do add their own charm in delivering the message effectively.
Sometimes words can do such magic that leaves any visual far behind. Read them and if you feel that lump in your throat and a tear forming in your eye, you'll have just discovered the power of the written word!
For those of you who are curious, Freddy & Naved have moved on from Mudra and currently run their own advertising agency called the Shop based in Delhi.
4 comments:
Nice collection yaar...
These ads really touch a chord...
these are amazing, also like the art direction a lot,
as well as the topic itself, the society is growing older, and we should recognize it
Nice collection yaar...
These ads really touch a chord...
I remember another ad in the series about a man who loved his silence. But in later years, after his wife's passing and the children moving out, he kept the radio blaring all the time. When asked, he replied saying, "Even silence needs to be shared."
Also, please post the Lancer campaign if you find it.
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