Thursday, December 15, 2005

Hop, Skip & Jump

I don't know which agency did this ad. "Think Fresh"...what is with positioning statements these days. I recently read a post that described some 20 statements of the leading electronic brands across the world and most of them were plain rubbish and made no sense to the audience in any way. "Think Different" from is there a link or a story to learn from there?

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