Monday, February 13, 2006

NDTV Windows

This Ambient Media Idea by McCann Erickson, Mumbai featured Television Sets cut and placed around windows in local trains depicting the fact that NDTV brought naked reality to life. The team behind the idea included Prasoon Joshi, Kapil Tammal, Manish Bhatt, P.K. Anil Kumar and Raghu Bhatt. Nice way to combine a message and adapt it brilliantly to the medium.

4 comments:

Thinks Heyz said...

The mumbai trains used very creatively. Really like this one. In Mumbai most of us spend atleast 2-3 hours a day in trains, so cramped you can't move your neck. You aren't going to miss something like this.

Dabitch said...

Nice idea - but what horrid looking trains! Those seats don't seem at all comfortable.

Phish said...

This one was a brilliant idea but was it really executed? Hmmm...

Phish said...

This one was a brilliant idea but was it really executed? Hmmm...