Thursday, March 09, 2006

CPAA Bell 2 Hell

Network Advertising is the agency behind this Guerilla Idea that tells people to stop ringing the bell to hell. A bell that helps them light up a cancer stick that is pretty popular across stores in many parts of India. Neat Idea.

1 comment:

dharmatmaa said...

Wonderful piece of communication. A superb way to remind smoker what lie's in thier destiny.

Kudos.