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O R I G I N A L I T Y ? ?
A few days back, I remember posting some corporate identity for a divorce lawyer. And recently I found this. Now does that mean this is a copy. What if I found this earlier and that one later. Or is it only about which was done earlier. Or is originality an irrelevant word in the advertising dictionary. A visit to coloribus.com will help one unearth hundreds of such examples. I don't believe that it always has to be about a copy. It could be plain lateral thiking. Bu then, how does one bell the cat? ;)
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