Thursday, March 30, 2006

Laxative that really works!

Body Copy:
Ad 1) Before: 87 kg. After: 86.3 kg
Ad 2) Before 91 kg. After:90.3 kg
Ad 3) Before 40 kg After: 39.4 kg
Agency: Ogilvy, Mumbai
Superb! One definitive word to describe this idea for Dr.Morepen, a laxative from India. The campaign developed by Ogilvy, Mumbai is a little old but makes me want to stand up and applaud everytime I see it. Really nice work. This one rocks all the way!

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