Oh damn! I wish we could do this here in India. In Brazil, A new denim brand called Forum has just launched a new campaign that features models fighting corrupt politicians and cleaning up the country. It's a really nice platform to build a brand on.
Makes your TG want to wear it just because you speak for a cause. Lovely stuff and who on the planet does not wanna kick a politicians arse! Way to go Brazil, you guys are lucky to have such levels of freedom of speech and action. VIA
6 comments:
yep, brazil rulz! south america is a whole different story :)
PS: consider yourself linked: http://advertisingpregnantbitch.blogspot.com/
thanks cristina!
Good post man. This blog is awesome.
I have some infos about this campaign: Forum isnt a new denim brand. Actually, is the one of the market leaders.
The campaign was done by Almap/BBDO and created by Marcello Serpa.
Cheers from Brazil.
Oh man! Is this a Marcello Serpa Campaign? Great! I've always had this curiosity to know more about him. Does anybody have a link as to where I could find more info on Marcello Serpa? What's the final count of his Cannes, One Shows, D& AD's and Clio's? I'm curious!
Cipher, do you wanna more infos about Serpa?
Visit canneslions.com. hehehe
He won more than 50 lions in his career, including a GP in press and poster category.
Other sites:
www.almapbbdo.com.br (site of his agency)
www.luerzersarchive.net/workinarchive.asp?person=15832 (archive of his published ads in this famous ad magazine)
www.ciadvertising.org/student_account/spring_02/adv382j/ortega/Serpa/intro.htm (great infos about him)
More infos about him:
www.findarticles.com/p/articles/mi_qa3992/is_200209/ai_n9112403 (This article was write in 2002)
Post a Comment