Thursday, May 11, 2006

Fear the Black!

Fear the Black! Lowe's latest for Bajaj. Copywriters reading this, does something about this print ad jarr you? Do you find something disturbing? I'd love to know...Cheers! via: agencyfaqs

6 comments:

Instinctive Traveller said...

this should have been a visual campaign. not a wordy one-off. if you notice the enfield website has such copy, has had such copy for long.

Ravages said...

A, the copy seems to be a little jerky - no real flow.

two - they say 180 cc of power and all that, you can't outrun it...and right below is the mandatory "Please don't drive fast-be responsible" in almost similar weightage.
Perhaps they could have tucked in the statutory line somewhere else.

BTW - thanks for the link up dude. Much appreciated.

Ravages said...

A, the copy seems to be a little jerky - no real flow.

two - they say 180 cc of power and all that, you can't outrun it...and right below is the mandatory "Please don't drive fast-be responsible" in almost similar weightage.
Perhaps they could have tucked in the statutory line somewhere else.

BTW - thanks for the link up dude. Much appreciated.

Paul said...

I truly think the copy is weak... at best. The ad is visually appealing, but with so many bikes out there boasting 650, 750 & 1100 CC engines - am I supposed to believe this? Would any motorcycle enthusiast believe this?
Only time wil tell.

arcane said...

ahem...dat sounds like a kiddy horror tale...n extremely cliched lines for fear...'run. run like hell. and pray for mercy etc' how many times hav ya heard dat b4 on movie trailers

Anonymous said...

Quite GOOD-after all a Pulsar 180 DTSi does get noticed...in spite of there being sooo many other bikes on the road! Even the television ad is really cool-wayy to go...i feel really looking forward to the 250cc Bajaj is supposedly planning to introduce sometime this year-Happy Biking :-)Bubbly