Fear the Black! Lowe's latest for Bajaj. Copywriters reading this, does something about this print ad jarr you? Do you find something disturbing? I'd love to know...Cheers! via: agencyfaqs
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- sandeep makam is currently 32, lives in chennai, india and is the managing partner at be positive 24, a full service communications agency.
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6 comments:
this should have been a visual campaign. not a wordy one-off. if you notice the enfield website has such copy, has had such copy for long.
A, the copy seems to be a little jerky - no real flow.
two - they say 180 cc of power and all that, you can't outrun it...and right below is the mandatory "Please don't drive fast-be responsible" in almost similar weightage.
Perhaps they could have tucked in the statutory line somewhere else.
BTW - thanks for the link up dude. Much appreciated.
A, the copy seems to be a little jerky - no real flow.
two - they say 180 cc of power and all that, you can't outrun it...and right below is the mandatory "Please don't drive fast-be responsible" in almost similar weightage.
Perhaps they could have tucked in the statutory line somewhere else.
BTW - thanks for the link up dude. Much appreciated.
I truly think the copy is weak... at best. The ad is visually appealing, but with so many bikes out there boasting 650, 750 & 1100 CC engines - am I supposed to believe this? Would any motorcycle enthusiast believe this?
Only time wil tell.
ahem...dat sounds like a kiddy horror tale...n extremely cliched lines for fear...'run. run like hell. and pray for mercy etc' how many times hav ya heard dat b4 on movie trailers
Quite GOOD-after all a Pulsar 180 DTSi does get noticed...in spite of there being sooo many other bikes on the road! Even the television ad is really cool-wayy to go...i feel really looking forward to the 250cc Bajaj is supposedly planning to introduce sometime this year-Happy Biking :-)Bubbly
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