Saturday, May 06, 2006

Umbro Goal Posts

One more Cannes Lion Winner for Umbro in 2005. I mostly dislike campaigns like these where all three ads look the same. I'm still thinking how I would have done this print campaign any differently! Or is the trick in stopping at just one ad that is brilliant?


Naresh said...

Have been followin ur posts evryday! Good Work... Am heavily interested in these, but hvnt got enough inputs 2 blog regularly!

Anyway, I dnt get da concept behind this, esp y it deservd Cannes Lion? Any help???

cipher said...

Well, thanks for the support, naresh! I really dont think these ads deserved a Cannes Lion. To really understand them, read the copy!