One more Cannes Lion Winner for Umbro in 2005. I mostly dislike campaigns like these where all three ads look the same. I'm still thinking how I would have done this print campaign any differently! Or is the trick in stopping at just one ad that is brilliant? 
2 comments:
Have been followin ur posts evryday! Good Work... Am heavily interested in these, but hvnt got enough inputs 2 blog regularly!
Anyway, I dnt get da concept behind this, esp y it deservd Cannes Lion? Any help???
Well, thanks for the support, naresh! I really dont think these ads deserved a Cannes Lion. To really understand them, read the copy!
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