Friday, June 16, 2006

Nityam Churan Bucket Campaign

This campaign for Nityam Churan was sent to me last week. I really like the idea behind it but the 2 aspects I'd liked to have seen are better photoshop work and improved levels of art-direction. I also think the campaign can look so much better if the frames are further dramatised (more ridiculous situations, may be)!
A passing idea was what if one used famous people instead of regular ones (filmstars, politicians, sportsmen, etc...). Would that make it funnier or would they take away from the concept? Well, maybe someone else has a better opinion to make this campaign a great one...

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