Fitness One Corporate Campaign

Today, my agency 'be positive 24' completed 6 months. Looking back it's been a great ride. On this happy day, I felt like posting our first campaign we shot in late December 2005 even before we had an office of our own!

This campaign was targetted at encouraging the corporate community to work out. The models in this campaign were sourced from various avenues: ballet dancers, circus artists, aerobics instructors, salsa trainers and several other cool people...twas a whole lotta fun!