Wednesday, August 09, 2006

WOAH!

A very cool guerilla attempt by Durex! In the beating doors of the entrance to the subway stations near universities, photographs of feminine buttocks were installed with the following copy: “You’re safe with Durex”. To open these beating doors men had to push them thereby simulating a physical contact!

My only doubt was why have the buttocks of women? Isn't having the frontal region more apt, especially when it's a condom and you're talking about safe sex? via

7 comments:

Anonymous said...

If I remember right, DUrex also had ads for a lubricant in the epica awards last year. I believe this may be for the same and not for Condoms.

Anonymous said...

i think, the rear represents safe sex without a condom (pregency wise mayb),
its to promote to buy condoms and get in front.:)

Anonymous said...

Well, some of us guys also like to, uh, explore ladies' butts.;)

Xarape said...

Whatever they're selling, butts are always inviting. And, being professoral, you may reach both entrances when approaching from the back.

AaA said...

This is cool as eye catching and more working, without giving a chance for legal issues!!!

More over front side can't give this much impact as desired.

Very good artdirection

Anonymous said...

easy acces form the rear , and you both can watch tv

Anonymous said...

Ouch...
Isn't having the frontal region more apt, especially when it's a condom and you're talking about safe sex?

Condoms are #1 against AIDS, and you can get AIDS without condoms, no matter what 'entry' you prefer...