A very cool guerilla attempt by Durex! In the beating doors of the entrance to the subway stations near universities, photographs of feminine buttocks were installed with the following copy: “You’re safe with Durex”. To open these beating doors men had to push them thereby simulating a physical contact!My only doubt was why have the buttocks of women? Isn't having the frontal region more apt, especially when it's a condom and you're talking about safe sex? via
7 comments:
If I remember right, DUrex also had ads for a lubricant in the epica awards last year. I believe this may be for the same and not for Condoms.
i think, the rear represents safe sex without a condom (pregency wise mayb),
its to promote to buy condoms and get in front.:)
Well, some of us guys also like to, uh, explore ladies' butts.;)
Whatever they're selling, butts are always inviting. And, being professoral, you may reach both entrances when approaching from the back.
This is cool as eye catching and more working, without giving a chance for legal issues!!!
More over front side can't give this much impact as desired.
Very good artdirection
easy acces form the rear , and you both can watch tv
Ouch...
Isn't having the frontal region more apt, especially when it's a condom and you're talking about safe sex?
Condoms are #1 against AIDS, and you can get AIDS without condoms, no matter what 'entry' you prefer...
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