Thursday, October 26, 2006

Duracell Guerilla - Ogilvy, Delhi




Over-sized models of Duracell batteries were fitted in the boot space available behind passengers vehicles (bus, van, autorickshaw etc.). As they commuted daily through the city, it gave the impression that the vehicles were powered by Duracell.

Product: Duracell >> Agency: Ogilvy & Mather, New Delhi >> Country: India >> Creatives: Emmanuel Upputuru (Creative Director) >> Abhinav Pratiman (Copywriter) >> Rishi Chanana (Art Director)

7 comments:

Anonymous said...

it was a shortlist in cannes in 2000 for RAY-O-VAC batteries!!! what a shame...
you can see it on www.joelapompe.net (miscelaneous page)

Kapil said...

Were they fabricated or just prints stuck on the vehicles.

Zeid Naser said...

Blogged and Linked to at AdBlogArabia

gyaan said...

Nice

gyaan said...

Nice

Anonymous said...

reminds me of the lego ambient somehow. the one that won grand prix.

Anonymous said...

very neat work..congrats