Over-sized models of Duracell batteries were fitted in the boot space available behind passengers vehicles (bus, van, autorickshaw etc.). As they commuted daily through the city, it gave the impression that the vehicles were powered by Duracell.
Product: Duracell >> Agency: Ogilvy & Mather, New Delhi >> Country: India >> Creatives: Emmanuel Upputuru (Creative Director) >> Abhinav Pratiman (Copywriter) >> Rishi Chanana (Art Director)
5 comments:
it was a shortlist in cannes in 2000 for RAY-O-VAC batteries!!! what a shame...
you can see it on www.joelapompe.net (miscelaneous page)
Were they fabricated or just prints stuck on the vehicles.
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reminds me of the lego ambient somehow. the one that won grand prix.
very neat work..congrats
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