Saturday, October 07, 2006

Match-Making!

NZDating is a New Zealand internet dating site, which used busbacks to illustrate the fleeting nature of finding ‘your perfect match’. The bus routes were on a loop, so the message became clear whenever the buses were in close proximity to each other. From the minds of Art Director Tony Clewett, Copywriter Rob Banks and Creative Director Chris Hunter.

2 comments:

Manjusha said...

Without the other, it does not make any sense on its own. Unless the text is wrapped around the side.

Anonymous said...

i agree. unless these 2 buses drive side by side all the time.