NZDating is a New Zealand internet dating site, which used busbacks to illustrate the fleeting nature of finding ‘your perfect match’. The bus routes were on a loop, so the message became clear whenever the buses were in close proximity to each other. From the minds of Art Director Tony Clewett, Copywriter Rob Banks and Creative Director Chris Hunter.Saturday, October 07, 2006
Match-Making!
NZDating is a New Zealand internet dating site, which used busbacks to illustrate the fleeting nature of finding ‘your perfect match’. The bus routes were on a loop, so the message became clear whenever the buses were in close proximity to each other. From the minds of Art Director Tony Clewett, Copywriter Rob Banks and Creative Director Chris Hunter.
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2 comments:
Without the other, it does not make any sense on its own. Unless the text is wrapped around the side.
i agree. unless these 2 buses drive side by side all the time.
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