Monday, October 16, 2006

Mondadori Books @ 30% off!

A really cool campaign for Mondadori Books by Saatchi&Saatchi, Italy. The campaign won a gold prize at the ADCI Awards in newspaper advertising category. Great idea!

Agency: Saatchi & Saatchi, Milan, Italy >> Art Director: Alessandro Stenco >> Copywriter: Giuseppe Mazza >> Creative Directors: Guido Cornara / Agostino Toscana >> Photographer: Enzo Monzino >> via


drdentz said...

there are some campaigns that you wish you did. this qualifies. simple and nice.

bad timing said...

damn, my ex-cd had done this campaign 4 years ago but we couldnt get it released thru the client. if only.

Anonymous said...