A really cool campaign for Mondadori Books by Saatchi&Saatchi, Italy. The campaign won a gold prize at the ADCI Awards in newspaper advertising category. Great idea!Agency: Saatchi & Saatchi, Milan, Italy >> Art Director: Alessandro Stenco >> Copywriter: Giuseppe Mazza >> Creative Directors: Guido Cornara / Agostino Toscana >> Photographer: Enzo Monzino >> via
3 comments:
there are some campaigns that you wish you did. this qualifies. simple and nice.
damn, my ex-cd had done this campaign 4 years ago but we couldnt get it released thru the client. if only.
brilliant!
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