Tuesday, February 28, 2006

Advertising is Art!






Breathtaking Art in this campaign for Club Med done by Publicis Conseil. I can't even try and imagine the kind of hard work and the hours and hours of system work that must have gone into a campaign like this. Brilliant Art. Stunning Visuals. And a Great idea.

Lubricant by Durex




McCann Erickson, Italy comes up with this weird campaign for Durex. I don't know if there's something specific that I'm missing or I have a weak SQ (Sex Quotient) but I don't entirely get this campaign. Can somebody tell me if its just me or what?


Ogilvy Delhi and the team led by Daniel Upputuru came up with this campaign to keep Delhi clean. This campaign was featured in Luerzers Archive and interestingly the photographer and the art director are both Daniel himself! The copywriter is Suchitra Gahlot. Nice work...



GMP Ashley from Bucharest, Romania created this very interesting campaign for the Romanian Post Office facility of Money Transfer. The idea was to use characters from different Romanian Currency Notes and put them into scenarios that depict speed or the idea of Fast Money. Nice art that lends itself to an equally nice idea. My only crib beng the fact that currency notes have become too cliched in the realm of money transfers. Maybe it is time for someone to think of a campaign that is actually far away from money and currency notes!

Russian Opera Festival

This Print Ad done by Scholz & Friends, Berlin had me in splits. Lovely idea to promote the Russian Opera at the Grand Tchaikovsky Festival. It's one of those ads that becomes a point of discussion when you meet new people too. Really nice idea. And for the record, this ad also won an Adprint Award this year! Amazing work guys.

Monday, February 27, 2006

Noble Objects from Duval Guillaume




Category: Antiques & Retail Stores
Agency: Duval Guillaume
Client: Noble Objects
Headline: The longer you wait, the more expensive it gets
Country: Unknown

Veggie Bodies!




Lowe Sweden surely has some great art going in this campaign for Coop Konsum. What I really don't get is how the 20% discount connects with the visual. Body Parts and Vegetables are OK, but isn't the discount of 20% the main message and shouldn't that be what the ad tell me? I'm confused here!

Logo Lingo!






Do you still expect me to say anything more??

Smoking Reduces Weight


Touchstone Advertising, Mumbai is the agency behind this ad for the Cancer Patients Smoking Association or CPAA. The team behind the ad include Aditya Uphadayay, Kailash Chaudhari, Shoeb Shaikh, Raju Gawde. I like this ad though the layout is extremely similar to the "Cancer Curs Smoking" Ad that was dobe by Ogilvy Mumbai a few years ago. (Or maybe, I'm just thinking that it is!). This ad does grab me and then delivers the message as effectively. Nice!

Big Names in the Indian Communication Business

I have always felt that people who visit this site need to know a little more about the creative brains that create great stuff that often gets showcased here. Which is the reason behind posting a few profiles of Indian Creative Gurus in this post.

I shall try and do a round 2 very soon. Maybe some of you can tell me if there is someone who should be a part of that series. A hat-tip to each of you brilliant creative minds. You guys are the creative inspiration for many young creatives across the planet. "Thank You" for showing us the way! For now, read on:

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A metallurgist by formal education, Abhijit Avasthi got into advertising after a mixed bag of experiences that included working in a steel plant, manufacturing textile dyes, exporting playing cards and match-boxes from India, and trading in saris.
Currently a Senior Creative Director at Ogilvy & Mather, Mumbai, he started out as a copywriter with Enterprise Nexus in 1997 and joined Ogilvy in 1999. Abhijit has won over 150 International & National awards at shows including Cannes, One Show, D&AD, Clio Awards, Asia-Pacific Adfest, Abbys etc.

He has worked on some landmark campaigns in India, campaigns that have been popular with the man on the streets of India as well as with juries across the world. These include Fevicol, Center Shock, Cadbury, Asian Paints, Bajaj Pulsar & Bajaj Discover, Alpenliebe Lollypop and Sprite amongst many others.
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Vikram Gaikwad has over 15 years of experience in advertising. He started his career at Lintas (now Lowe) in 1990 after a BFA from the Sir J J Institute of Applied Art. He has since had stints at Enterprise Nexus, SSC&B Lintas and Leo Burnett.
He joined Grey Worldwide in 2004. He has worked on many major brands such as Cadbury’s, Skoda, Thums Up, Smirnoff, Complan and MTV, amongst others.
His work has won three Gold and Silver each at the Ad Club Bombay Awards, two One Show Merit Certificates, one Asia Pacific Silver, one Montreux Gold and has also been finalist at a prestige shows like New York, Clio and Cannes.
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Before getting into advertising, Sajan Raj Kurup has been a newspaper boy, an animal caretaker, a spoken English tutor, pizza maker, a sales guy, stage actor, masseur and a bartender.
He holds an Honours degree in Mathematical Economics and is proud to be a ‘management studies dropout. His previous experience in advertising includes stints at Lowe, Leo Burnett and Mudra. He has also worked on deputation at Leo Burnett Sydney, and Burnett Sri Lanka.

Raj’s most recent work includes the Frooti ‘bindaas’ campaign and Melody chocolates. He has also worked on Top Ramen, Toyota, Coca-Cola, McDonalds, LG, Shaw Wallace, ICICI Insurance, Bajaj Auto, Bharti Cellular, Proline, Acer Computers, Parle, and Kinetic, amongst others.

Apart from numerous Advertising Awards at Abby and other Ad Club awards, A&M awards Asia Pacific Adfest, Creativity Annual Ohio, London Advertising awards and New York festival short lists, Raj also won the Indira Gandhi Super Achiever award 2004. He was also a speaker at the Profile Intermedia Hocshule Fur Kuntz in Bremen, Germany and is on the panel of judges for the Bombay Ad Club Awards.
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Manish started his career as a site engineer at a Gujarat State Fertilizer Corporation plant after a Diploma in Civil Engineering. But he soon got bored with, in his own words, machines, boilers & chimneys and decided to enter the world of advertising. After completing a Bachelor’s degree in Fine Arts, he joined Contract - New Delhi in 1995.

Today, ten years later, he is ranked No.3 in the ‘Hottest Creative People from India’ list, compiled by Campaign Brief Asia Magazine, Australia. Till date, he has won over 30 international Awards / Finalists at acclaimed shows like D&AD, One Show, Cannes, Clio, Asia Pacific Awards etc., apart from over 25 national awards.

His TVCs for Planet M “peeing” and Tata Press yellow Pages were selected by BBC ONE for a prime-time programme on the world’s funniest TVCs.

At McCann, Manish has worked on leading brands like Hanes Undergarments, Vaseline, Johnson & Johnson, L’Oreal, Marico, UTI and NDTV etc in McCann Erickson.
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Bhupal Ramnathkar has over 23 years of experience in advertising and is one of the most celebrated Creative Directors in the country. He brings to clients a vast experience gained in both Indian and international markets and at some of the most high profile brands in the country, Brands like Complan, Bajaj, General Motors, VST, Lakme, etc.

In the process, his work has not only helped build some of the biggest brands but has also gained recognition internationally with awards at Cannes, Clio and One Show.

He also brings to the table expertise in not only developing outstanding campaigns but also the ability to produce it extremely cost efficiently, thereby adding immense value to the clients businesses.

Ramu does not believe craft is about doing something perfectly – he usually invents a whole new way to do it. Like discovering a photographer fresh out of art school to shoot the Agency’s biggest print campaign of the year and winning the Best Photography Award for it at CAG, the Indian equivalent of D&AD
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Josy was born during an earthquake. He therefore has a permanent tremor. A physics graduate, he gave up Heisenberg's principles for the uncertainties of advertising. He spent his early years with Ogilvy Benson & Mather and then served time at Lowe-Lintas.

In June 2000, he threw it all up and resigned from adulthood. He founded rmg david along with other like-minded kids (with parental guidance from the WPP Group and Ogilvy). They called themselves rmg david, the smallest worldwide agency.

The new agency, founded on the spirit of 'play', soon made its mark internationally. Josy and his playschool won India's first ever One Show pencil in 2002. The agency went on to win prized accounts like LG gsm phones, Royal Enfield Bulletmotorcycles, Singapore Tourism Board, Singapore Airlines (alongside Batey.)

Last year the agency won almost every international award including itsmaiden YounGuns. This led God Father Niel French to describe them as "...the tiny,manically-keen and creatively successful outfit in India". This year they already have three One Show Award nominations and nominations at Clio and D&AD awards - more results are awaited. Josy believes in the 'david' thing: "Think like the navy, deliver like the pirates".
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Ryan began his career with Ogilvy & Mather, as a Visualizer. He has had extensive experience working in all the major advertising agencies like Saatchi & Saatchi, SSC&B Lintas, Lowe, Euro RSCG, Grey Worldwide, and Ambience D’Arcy within India. He has also helped start-up two agencies Euro RSCG India & SSC&B Lintas India. He has revamped the creative departments of Lowe Nairobi, Euro RSCG India and SSC&B India by identifying, hiring, and training the best local talent available.

Ryan has helped build major brands like Coca-Cola Africa, Hyundai Sonata, Cox & Kings, Kenya Airways, Philips Sound Systems, Zenith Computers and Esselworld Amusement Park. Some on the accounts that he worked on also include Hyundai Motors, Rasna, Smirnoff Vodka, P & G, IFB Washing Machines, BPL Televisions, Pepe Jeans, Kenya Airways, Air India, Cox & Kings, Bayer, Vimal Suitings, Bombay Dyeing Mills and Flying Machine Jeans, among others.

Ryan has won several International Awards such as Cannes Gold Lion, D&AD Automotive Showcase 2004, Clio Bronze, New York Festivals Grand (Prix) Global Award, New York Festivals Gold, New York Festivals Silver World Medal, New York Festivals Bronze World Medal, New York AME (Advtg. & Mktg. Effectiveness) Bronze, New York AME (Advtg. & Mktg. Effectiveness) Finalist, Loerie (S.Africa) Silver, Mobius 1st Place, Golden Award of Montreux Finalist, The Work 2004, Archive. He has won 37 APA (Nairobi) awards in 2 years including 2 Grand Prix (Best of Show) and Art Director of the Year: 1998-1999 and 1999-2000 in Nairobi. He was also the first to win the Cannes Gold Lion in India.

He has also been a Judge for events such as the Smirnoff International Fashion Awards, Nairobi, the Ad Club of Mumbai (Abby) 2004 Awards, The New York Festivals Awards 2004 and The AAAI Awards 2004. Ryan represented Saatchi & Saatchi India at the Procter & Gamble Regional Creative Showcase in Vietnam.

He lives with his wife Yohani and has a son, Vaugn, and a daughter, Aiyana. He loves to travel and watch movies.
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Anil got into the business of advertising when he was 17. Needless to mention, the results were disastrous. Not only did he almost flunk his board exams, he also managed to secure a job as a Copywriter with an agency he is too embarrassed to mention here.
After that, he moved on to work with Leo Burnett, Enterprise Nexus and Ambience Publicis. Along the way, he's created campaigns for The Times Of India, Pierre Cardin, Charms, Thums Up, The Economic Times, Brand Equity, Lakme, Vicks, Ravissant, Parx, Park Avenue and a few other clients who refused to buy his work.

Anil has been a finalist at many award shows and he has won over 35 awards, some from The Asia Pacific Adfest, London International Advertising Awards, The New York Festivals, The Abby Awards, CAG and Montreux.

Anil is also a member of the jury at the Abby Awards conducted by The Advertising Club of Bombay. Currently ensconced in SSC&B Lintas, he spends most of his spare time doodling on briefs and wondering what on earth his agency initials stand for.
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Haier Wide-Screen




The team of Sajan Raj Kurup and Vikram Gaikwad are the creative brains behind this campaign for Haier Wide Screen Televisions. I think the agency is Grey Worldwide, Mumbai. Can anybody confirm that??

Saturday, February 25, 2006

WWF Panda




Great use of the logo and mascot as a talking point in this campaign for the WWF by Ogilvy & Mather, Frankfurt. The headline reads 'Every Donation Makes Us Stronger'. Via

Finding blood is not this easy!





This is a campaign for an NGO in Phillipines. The campaign is from the National Kidney and Transplant Institute. The headline reads, 'finding blood isn't this easy.' The agency behind the campaign is Harrison Communications. These are stark visuals that evoke a strong response from the viewer! Great work.

Fiat Shopping!


Thanks to Vinicius Benevides from FCB, Sau Paulo for sending this Guerilla Idea that was done at supermarkets to show the load capacity in a Fiat Ducato. Absolutely simple and straight to the point!

Friday, February 24, 2006

WWF Fashion Victims!


Ogilvy and Mather, Mumbai and the team under Piyush Pandey and Sagar Mahabaleshwar are the brains behind this ad for the World Wildlife Fund. Abhijit Karandikar is the Art Director and Luala Rebello is the Copywriter. Any views on what you think about it?

Type-O-Graphy!






Great use of Typography and the finer points of Type Design itself in this print campaign for Penguin Books developed by Young & Rubicam, Malaysia.

Thursday, February 23, 2006

Verbal Warfare




This is a print campaign for an Indian Calligraphy Website, www.achyutpalavcalligraphy.com. The campaign was done by the team at Grey Worldwide India Ltd. The headline reads " Even bad copy deserves to look good." Do you think a campaign like this really works?

Bubblicious Bubble Gum


Thanks to Iain Banks for sending in this campaign for Bubblicious Bubble Gum. I like these ads, they are funny! Anybody has a clue as to where and which agency did these ads??

Monday, February 20, 2006

Sex Machine!





This is a campaign for a store that helps you choose the perfect sex toys. I don't know what to say coz one of these never existed in the land with the highest population in the planet. Maybe a few lucky ones who do have some in your country might be able to judge this one better! ;)

Packed to Perfection!




All the four above won Epica Medals 2005 for outstanding packaging this year. I particularly like the stunning colours and cool designs on the kids shampoos. Is there anything specific that strikes your mind from these?

Saddam with a Humo!

lol!

Everybody wants to be a DOG??




Leo Burnett, Romania is the advertising agency behind this print campign for Eukanuba Dog Food. This campaign won an Epica this year. The underlying idea being that the dog food is so good, every animal would want to be a dog. Interesting!

Split W I D E Open!

It does not always have to be an ad, a huge billboard, an online banner or a television commercial. It could be just about anything as long as you know how to use it to deliver the right kind of message. Like this piece of corporate stationary for a divorce lawyer. I kept smiling for such a long time after I looked at this piece. Great work.

Sooper Simple Money Transfer!

Amazingly Simple. I really really love this ad for Western Union by Saatchi & Saatchi, Beirut. It says so much without any problem at all. Lovely!

Love-All

Lowe, Delhi is the advertising agency behind this effort that makes an attempt to put some sense inot the heads of most love-struck couples in India.

Feat for Feet!


What an amazing idea to communicate the work of Jaipur foot. This NGO from India helps people with problems at their limbs. Jaipur foot is the world's largest prosthesis provider, with more than 16,000 prosthetic fittings per year. Can somebody throw more light on which agency came up with this piece of guerilla brilliance? (Via)

Protect The Humans!




This is a new campaign from Amnesty International UK, Protect the Human, made in teleshop style. The message is that the arms trade is out of control. There are 639 million small arms and light weapons in the world today. That's one for every ten people. Without strict control, weapons will continue to fuel conflict, state repression, crime and domestic abuse. The campaign was created by Mother, London.

Fight, Fight, Fight, Fight, Fight!


David from India urges you to fight Smoking! A great concept here made with this innovative Boxing Sack that was placed at Clubs and Gymnasiums.

Save the Rain Forests!





Ogilvy & Mather, Frankfurt is the agency behind this very different campaign for Oroverde, A German Organisation that is trying to help save the rainforests. The message here is that "If we continue destroying the rainforest a new war will start. That's the only way animals can survive." (Via)

Wednesday, February 15, 2006

Society for Child Development

FCB Ulka is the agency behind this idea for the Society for Child Development. Every coin dropped on the balance raised the plate thereby helping the person realise their effort in raising child literacy.

SPVS from Brazil





Headline: Prevent forest fires and help preserve the natural habitat of countless species of wildlife.
Agency: Lowe Sul, Curitiba
Client: SPVS Animal Protection Society.
Category: Public Services
Medium: Press
Country: Brazil

makepovertyhistory.org



Found this campaign in the Epica 2005 Archives. It's one of those campaigns that shocks you with its facts. Made me think a lot about all the food and water wastage around us each day. Powerful I must say!

Tuesday, February 14, 2006

Help a Child, Save an Adult!





This powerful campaign against sexual abuse on children won an Epica last year. I really think the lines are extremely powerful and go a long way in describing how an abused child could continue to grow into an abused adult. Amazing lines, very very efficient.

The FedEx Tee!


Great idea where fedex packages where printed on t-shirts to look like the person wearing the t-shirt was carrying a FedEx Package :) Clever work!

Nova Schin Beer






More stunning work from Macacolandia for Nova Schin Beer. The art here rocks equally thought its a technique I think I have seen before. Nonetheless, it is still brilliantly done.

Awesome Art From Macacolandia!




This campaign for Fischer America by Macacolandia was one I really liked for its great execution. Log onto the site to see more stunning work done by Macacolandia, a Brazilian agency that's into illustrations and story boards. I'm extremely curious to know what this campaign really means. Can anybody help and do the needful?

Fountains by Schweppes!


Thanks to Dubbios Matthias from duvalguillaume for sending in this new ambient campaign for Schweppes. A whole lot of fountains in several different European countries like Germany, Switzerland, Sweden, Norway, etc. will be dressed as a bottle of Schweppes, thus illustrating in real life the sparklingness of a Schweppes. Great Idea!

Monday, February 13, 2006

Senso - Italian Food Festival

This one-off ad for an Italian Food Festival at the Senso Restaurant picked up truck loads of awards across the planet a few years ago. It still is one of the classic ads done by an Indian Agency I fondly recollect. Amazing Idea and some equally brilliant photography and art direction to match. Sooperb Ad!

Come C L O S E R!

This piece of communication for a Funeral Services Home left me chuckling but I don't know what to make of it entirely. Anybody got a point to make? :)

NDTV Windows

This Ambient Media Idea by McCann Erickson, Mumbai featured Television Sets cut and placed around windows in local trains depicting the fact that NDTV brought naked reality to life. The team behind the idea included Prasoon Joshi, Kapil Tammal, Manish Bhatt, P.K. Anil Kumar and Raghu Bhatt. Nice way to combine a message and adapt it brilliantly to the medium.

The Thristy Crow

This absolutely brilliant piece of Guerilla Communication was done by McCann Erickson in SL and was inspired by the thirsty crow story. Every coin dropped into this box increased the amount of water dispensed by it. Great thought for the Tsunami Fund sponsored by Western Union Money Transfer, Sri Lanka.

Sunday, February 12, 2006

Nike Soccer World Cup TVC Series

Lucas from São Paulo, Brazil in South America has just delivered news about the new TVC campaign for Nike. A series of 8 films to promote the Footbal (Soccer) World Cup 2006 and Nike's sponsored athletes.
To promote the 2006 Football (soccer) World Cup, Nike has launched a campaign called Play Beautiful (Joga Bonito, in portuguese) which consists of eight serialized videos, the first showing a ficticious cause group, headed by real-life, legendary footballer Eric Cantona, taking over a television station to deliver the group's message of encouragement. Nike's challenge is to fight against violence, racism and bad football games.
Future videos will also feature Cantona along with other currentfootballers. The video was produced by Wieden & Kennedy and F/Nazca Saatchi& Saatchi, who handle work for Nike in Brazil, created the site with strategy support by Live Ad.
The films are going to be released in first hand on the web before they go to the mass media. The first film of the series was launched yesterday and it's going to be on TV by the 13th or 14th of February.
The project is called NK6.com.br, and is responsible to spread the play beautiful idea on the web and get soccer fans together to promote thebeautiful way of playing the game. You can check out the first video here: http://www.nk6.com.br/jogabonito

Tuesday, February 07, 2006

Organ Donation!




Organ Donation: Now look at this campaign as opposed to the one done by Vizoo a few posts earlier. I think this one tells me the same message in a much more convincing and appreciative manner. Unlike the blood and gore from Vizoo. But then, there are ideas and there are ways to deliver them. Maybe those ads work better to a ceratin kind of T.A. and these do to some others.

Adoption by Ogilvy, Mumbai





This amazingly cute campaign was done about 3 years ago by Ogilvy, Mumbai for 'The Indian Association for promotion of Adoption and Child Welfare'. It still stirs my mind everytime I see it. It conveys the point of adoption in a manner that is quite heart rendering and genuine. Superb!

Absolute Crap from JWT, Sao Paulo


Found this ad here yesterday and it made me want to puke the minute I saw it. I believe this is rubbish in the name of advertising. Why would an ad like this even make me want to buy a strip of chiclets. Simply Mindless and meaningless! I think the team at JWT, Sao Paulo needs a break. Anybody disagree?

Monday, February 06, 2006

aaaaaaaargh!




This is a campaign for Organ Donation but it kind of scared me rather than convincing me. Did it do the same to any of you guys? I have an opinion that showing a lot of gore in ads often make them repulsive and even hard to watch. Making you lose a prospective viewer rather than the curiosity or convincing factor. This campaign did just that too me. Does anybody feel the same too??

Kenstar @ the One Show Showcase 06!




This campaign from Quadrant Mumbai is a part of the One Show Creative Showcase 2006. Amit Achrekar, the copywriter behind the ads says that the real challenge was the fact that there is a market full of air conditioner brands that propagate ‘cooling’ as their proposition. “So, since Kenstar is also about the cooling factor, we had to make sure that the visual idea was different enough to cut ice with the consumers.” I like this campaign, pretty easy and well executed. :)

Friday, February 03, 2006

HIV+ Mousefear! Web Banner

I've tried to load the HIV+ Mousefear Web Banner out here. I hope you guys can watch it and enjoy it. Hope this works! :)

Bad Ad or Good Lubricant?


This is an ad for Gel Manix, a lubricant. From my little understanding of global languages I think this was done somewhere in France. But there's something about this ad that makes me not like it a lot. Can't really figure out what it is! What do you think, is it just about delivering the message or is the manner in which you do it a important as well? Judge for yourself!

HIV+ Mousefear!





Found this amazing web banner against HIV Discrimination. I really loved it. I wanted to post it here but never knew how to do it. Can anybody help me with that? I'm just posting it in an image format for all of you.
It's got a damn cool idea that is supported by some even cooler execution and tells you the message loud and clear. Does anybody know the agency that did this web banner? Stunning Stuff!

Thursday, February 02, 2006

Bag-vertising?




More and more shopping bags are getting innovative and interesting with each passing day. I love the fact that clients and agencies are waking up to the fact that advertising is not just restricted to a print ad, a TVC, a radio spot or a billboard but every single aspect of a client is a part of his/her advertising. A philosophy that will lead us to seeing more stunning work in the most unexpected categories that may not be even defined in the current scheme of things. All these 3 pieces deserve a standing applause for what they are. Great work.

Oil of Olay by Saatchi & Saatchi

Saatchi & Saatchi is the agency behind this ad for Oil of Olay Dark Circle Remover. An old ad that picked up a Cannes, a One Show, a D&AD and numerous other awards but still as effective as ever!

All Incoming Free!



This is an old campaign from Hutch done by Ogilvy, Mumbai and each time I see it, I remember the oohs and tha aahs that came during the time it was done (free incoming calls were a big thing then). Extremely simple idea with execution that is as simple and staright forward. Nice stuff.

Light Effects.



Copy: Stop scaring your guests.
Ad Campaign for a Lighting Solutions Company.
Via: Luerzers Archive

aaaaaaaaaaaaaaarghhh!!



I remember the first time I saw the first Campaign Brief Campaign in a One Show Awards Annual and I was like, hey that's a fresh idea. It had never been done or tried before...
And then they did the same idea again (just executed it a little differently) and now they are back for the third time with the same idea executed a little more differently! I mean, move on. The idea ha become a stale one and no matter how differently you try and execute it, it is not going to matter!
Get an idea that pushes the same thought process forward or move along and get a whole new one. And by the way, this campaign is kinda ugh! and I still don't know if everybody gets the message at the end of the day.

Times Matrimonials







A campaign for the Sunday Times Matrimonials from Vyas Gianetti Creative, Mumbai. I like each of the headlines. Remember, the T.A. here would probably be the young urban Indian and the ads do the right thing by talking in a tone and manner that bring out the most important aspects that he might consider while finding a dream partner.

I recently saw another matrimonial TVC where the husband virtually acts like a dog following his wife's instructions and the ad ends on a note the one must choose a partner with care or something like that. I somehow like this aaproach better.

Pandey Ji & the Scam Saga!

Looks like some controversies never die and the debate shall go on. Found this Interview with Mr. Piyush Pandey via agencyfaqs. I thought it would be great to know your opinion too. Read on and speak your mind:
‘Scam ads’ is all about bad losers spoiling the party
Ogilvy & Mather India's chairman & national creative director, Piyush Pandey, has been in the eye of a storm lately with virtually half the Indian advertising industry speaking in hushed voices against his domination of the Abbys and even accusing him of indulging in 'scam ads' to win awards.
Pandey, who has maintained a low-profile during all this time, comes out in the open for the first time to takes on these accusations and his detractors in the industry head-on. And in-between, he also speaks on how advertising is selling itself cheap and creative trends to watch out for this year.
Excerpts:
You have been accused of running Abbys as O&M extension?
People shouldn't blame O&M for their failures. Please stop behaving like bad losers or you'll spoil the game for young people who're the future of this industry. Some people have short memories in this industry and they should refresh it a little bit. They may like to do a little homework too. And this isn't about Abbys. They must check from the inception of the Advertising Agencies Association of India (AAAI) till when O&M stopped participating - who's work dominated the AAAI awards? Till the A&M awards closed down, who dominated these awards?
Till such time O&M stopped participating in the big-bang awards in Bangalore and Chennai, who dominated it? Basically, if young people at O&M did good work and you did not, why blame us? So therefore, if you have a personal agenda of either living up to your secretarial responsibilities this year, please don't blame O&M for it. Life is too short, let's try and admire the good work and get on with it.
Some people also point out that some of your award winning work is basically 'scam ads'?
I think people should look into their own work, their own one-offs. Look at their own victories before they start pointing fingers at others. And those who have issues against awards and one-offs should look at their own awards and their acceptance of being on the jury of international awards, despite claiming not to believe in them.
What are the 'creative trends' in advertising for this year?
Manifestations of reaching out to people will change with availability of new mediums in mobile, internet and radio. What will not change is the value of an idea. Human emotions will not change. But, there will be experiments on new ways of presenting it to consumers. Communication will have to keep in line with the evolution of a society. For even while we have the new-age bold cinema in India, the Advertising Standards Council of India bans a VIP Frenchie ad, which does not show any people, least nude or semi-nude models!
The society will find its own balance, and if need be, will go back to its roots to find answers. Look at the new film, Rang De Basanti. I think it's good, for it tries to address today's problems by using the past. The message is clear, you can't write away your past.Do you see advertising discipline maturing in India?In India, the ad industry is little less aggressive than it should be. It usually sells itself cheaply. It is sad that this industry doesn't behave like MF Hussein, who doesn't work on a turnover target but a dream, an idea.
If you plan your life around (financial) targets, clients will use those targets against you. But an idea doesn't come cheap. The ad business should, once again, start living the ideas, start valuing ideas, take more pride doing what we're doing and charging clients for it. We should get into a scenario of a stronger sales-driven compensation.
How does the ad market look this year?
The market is looking good. Clients are doing well, and they'll be experimental this year. They will invest in new media in a small way. I hope you won't call it a 'scam ad' next year.
Via: The Economic Times

Wednesday, February 01, 2006

save the marriage

Amazing! Delivers the message pretty loud and clear I guess. Any idea which agency did this ad?

Ogilvy WWF

One more creative from Ogilvy, but this one is not from Mumbai. This ad for WWF was done by Ogilvy Chennai by Art Director, Binu Verghese! Pretty simple, straight forward and sweet.

Z II E II B II R II A II crossing

Another creative from Ogilvy Mumbai for the Mumbai Traffic Department but it just seems way to dated for my liking. If this Ad was done say 3 years ago, I would have said nice but I just don't get the feeling that it is something that hasn't been tried before. This whole image manipualtion thing does not have the impact of a creative that hits you unexpectedly or in that manner.

Sargam by Ogilvy, Mumbai




Both these ads for Sargam were created at Ogilvy Mumbai. I'm still a little too dazed to judge them. Something doesn't seem perfect in either of them. Maybe I am being a little too closed in my approach to them but can anybody tell me what they think of these 2 ads?

Neil French Apology!


Advertising is the most fun you can have with your clothes on...but keep them on coz you never know what could happen once you take them off! Ad Guru Neil French and his controversy at Toronto is a thing of the past but then it looks like the man is back with an apology...if you can call it that. Read on to know what he has to say about the whole incident...makes a good read.

Cafe RED by Lowe, Delhi



The team of Priti Nair, Udayashankar rao, Brijesh jacob, and Suraj Kumar are the brains behind this campaign for Cafe Red in Delhi. I somehow believe that december often is the best month for creative ideas from across the world. May be it has to do with Santa Claus. :)
Jokes apart, I like the way this campaign tells me that there is a quicker alternative available. May be the art could have been better, but then again it is december and ther's so much more to do!

Adopt, a saner approach to creativity!



I generally like most of the work from 1pointsize and am of the general opinion that chennai gets most of its best creative campaigns from there. This campaign for the Blue Cross of India left me a little dissapointed. I get the fact that being creative and delivering a certain message in an interesting manner makes a big difference in the way the message is recieved, But what if the message is completely lost in acheiving the creative aspect of the ad?
I showed this campaign to almost 15 people and barely 2 of them got what the typography was trying to tell them. Maybe it's the execution or the idea itself but I just don't seem to think that this is a great campaign. Especially because it is not a niche product where it is OK if only a few people get the idea. It's adoption and that is an extremely generic sector of people you are talking to. Anybody thinks otherwise, shout it loud! :)