Lowe Sweden surely has some great art going in this campaign for Coop Konsum. What I really don't get is how the 20% discount connects with the visual. Body Parts and Vegetables are OK, but isn't the discount of 20% the main message and shouldn't that be what the ad tell me? I'm confused here!
2 comments:
Great Art work.
And they've spelled Vegetables wrong. Mehehehe.
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