
Thursday, April 27, 2006
Population Control

A really nice press ad to address the issue of growing population. Unfortunately, the agency bhind the ad is unknown. Anybody knows where and who did this really cool ad. VIA: ads of the world
Leo Burnett at the Andy's
Adidas Gigaride!



This print campaign for Adidas was intended to compliment a series of television commercials for the Gigaride technology that promises "Unstoppable Cushioning." This campaign was developed by Nonbox. The team included with Creative Director, Steve Flood, Illustrator, Marc Gabbana and Designer, Matt Davis.
The agency had to work from an existing creative concept showcased in a series of 30-second television commericials. The commercials had the benefit of time to tell their story whereas the nonbox design team was limited to expressing the same message in one frame--be it a poster, window banner or POS insert.
Snip Snip!

2 Press Ads for Salon Premium, a hip, independent hair salon. The ads were meant to reflect the Salon's irreverant culture and bring in new customers looking for a dramatic change. The Art Director is Gordon Chislett and Copywriter is Matt McNelis. The ads were featured on the Once Club Showcase recently.Don't Let Others Speak For You
Wednesday, April 26, 2006
Lungs in Ash!
Amazing Idea for a Guerilla Bus Shelter done for the Cancer Society of Finland by an agency called Bob in Helsinki. The idea also won metal at the Eurobest Awards. VIADowry - a DIRTY word!



Ouch! These really know how to grab you by your collar! A series of posters for a public service client called "The Sisterhood Collective" done by an agency called Brand Curry in Delhi, India. I really think these grab attention but its like attention without any effect. A nude woman on any piece of communcation would do the same! Does anybody have any other opinions on this one? VIA: ads of the world
The French Viking
Tuesday, April 25, 2006
Quitplan Ciggarette Stub
Made by Cowboys!



One more campaign for denim. This one is for Wrangler and was done by Creative Juice G1 in Bangkok. VIA
SIC News Channel


A campaign for a news channel called sic by MSTF Partners. I don't understand the idea here except that little mosquito that seems to be going around. Can anybody help explaining what this means?? Or is there more to it? VIAMonday, April 24, 2006
Italian Coffee from Turkey!
Creative for Cafe Molinari - An Italian Coffee House. The agency in Rafineri in Turkey. I somehow feel I've seen this one before...deja vu?? Does anybody know if this has been done? VIASunday, April 23, 2006
Indigestion??

Thanks to Daniel Del Toro from the Pratt Institute in New York for sending in this spec campaign for Pepto's Bismol from his portfolio. I somehow believe that there is an idea in these ads but they need to be pushed futher to be great ads. Keep going pal! ;) Saturday, April 22, 2006
The End!


This one is so funny it had me rotfl. So simple and yet so cool. I love the art-direction and the idea itself. Really rocking work from DDB Canada in Vancouver. Superb show guys!Credits: Creative Director: Alan Russell >> Art Director: Lara Palmer >> Copywriter: Paul Little >> Producer: Ninette Aves, Wendy Moriarty >> Account Planner: Stefan Hawes, Marina Govic
Toronto Super-Hero!

Here's an interesting campaign to keep the streets of Toronto clean.
Copy: You may not be able to leaptall buildings, but in 20 minutes you can help rid our streets of litter. Join Mayor David Miller april 21 at 2 p.m. to clean up our community. Pick up your litter bag and glove at participating pizza pizza or Tim Hortons locations. VIA
Is this what we call advertising??


Should advertising be interesting or should it be a puzzle that almost ninety percent of people do not understand or are not even intrested in understanding?? In a day and age where advertising is considered an obstrusive medium, shouldn't ads be so intresting instead of so confusing?Look at this campaign from Ogilvy for Genteel, a liquid washing detergent for housewives. The idea here is so twisted that I don't really know how many people will get it. If you are from another country, I suggest you don't even try!
All those from here (India), do you get it? Is it that I am assuming that the consumer is too dumb. I showed it to my mum, who had no clue what it was. Even if you guys get it, do you think the average Indian Housewife will? Isn't this ad meant for her!! I only wish copywriters and agencies put themselves in the shoes of the consumer for a minute longer, it would probably help.
Night Talk from Hutch
Friday, April 21, 2006
Anti-Smoking Fashion Adverts!


Another campaign for the Health Council of Singapore done by FCB. I really like the fact that somebody has gone ahead and tried something new with the whole public service scenario. Does it work, is it going to stop me from smoking or even think twice about it, I dont really know. Does it work for any of you?? Smokers of Singapore!
Foot Cone and Belding , Singapore did this really neat execution on the streets for the Health Promotion Board of Singapore. Passers-by were given strips of tobacco stench in the form of a new perfume with a message behind that read "This is how you smell when you smoke. 4000 toxic chemicals leave a stench no perfume can mask. Just ask the people around you. Please stop smoking. You'll smell better instantly. Call 1800 438 2000"
Now that is something that is going to make even the most keen smoker think twice! This is really nice work.
Opening Today...
An agency named Bydesign designed this press ad for the opening of Arena, a jewellery store in Ghatkopar, Mumbai. VIA
Folgers Man Holes!

Folgers, a chain of coffee shops in New York used steaming man hole covers to promote their shop. Holes that were cut out of the vinyl let steam rise through them. The headline around the coffee cup reads “Hey, City That Never Sleeps. Wake up.” Cool stuff that would definetely catch attention! VIA
India at the D&AD Festival 2006!
Directors & Art-Directors Annual - A showcase of work considered by most creative people as the biggest recognition in the advertising industry will see 8 Indian entries this year. However, only one of them - an entry from Rediffusion DY&R for Midland Bookshop, has made it to the final list of nominees this year for the D&AD awards.
The 8 pieces that have made it include 3 from JWT, Bangalore all for Levi Strauss, India! All the 3 entries are a part of the much famed ‘Slim Figure Poster Campaign'.
O&M has 2 entries in the Art Direction / Poster Advertising and Typography / Graphic Design categories.
1 pointsize has 1 entry in the form of photography by Sharad Haksar in the Wildlife / Paparazzi / Fashion category and Mudra DDB has 1 entry for the Cancer Patients Aid Association titled ‘Cigarette Lighter’ in the Ambient / Guerrilla category.
Rediffusion DY&R, however, has much to celebrate. Its work for Midland Bookshop titled ‘Lord of the Rings / The Communist Manifesto / 20,000 Leagues Under the Sea’ has got 2 accolades – it’s been selected for the D&AD Annual in the Writing For Design / Graphic Design category, and also nominated for the D&AD Awards in the Graphic Design / Direct Mail category. This is the sole nomination from India this year for the D&AD Awards.
The British D&AD is one of the most prestigious creative awards in the advertising and design industry. D&AD Global Awards received over 24,000 pieces of work this year from 61 countries and had 309 judges from around the world, including Prasoon Joshi of McCann-Erickson India, Agnello Dias of JWT Mumbai and Elsie Nanji of Ambience Publicis Advertising.
VIA: agencyfaqs!
SEAT Altea from Contrapunto BBDO



Thanks to Aleix Bou i López, a copywriter from Contrapunto BBDO for sending in these posters done for the SEAT Altea. These were done when Aleix was at Atletico International, an agency in Barcelona. Hope you like these!
Team: David Garcia - Art director >> Aleix Bou - Copywriter >> CDS: Fernando Codina and Javier Valero
Thursday, April 20, 2006
Work From Legas Delaney, Hamburg
Long Copy on the Streets
Public Service Via the Mailbox!

Advertising can often make the most boring products intresting in the way we sell them. For instance, Magnetic Paper that was so intrestingly sold by Chicago Agency Hadrian’s Wall for a client named Magnecote Paper. The guerilla campaign chose to use public service as a medium to showcase its products!
The World Bicycle Relief, enlisted seven other agencies to create PSAs for World Bicycle Relief. Magnecote agreed to produce the campaign, WBT agreed to run it, the campaign had to use Magnecote paper and each campaign would be voted upon by the public. VIA: Adverbox
Tuesday, April 18, 2006
Jeep Wrangler 2007




Here's a brand new campaign for the Wrangler. The latest new offering from the Jeep. The Agency behind the campaign was BBDO Detroit and the team included Copywriter: Ty Hutchinson, Art Director: John O’Hea, Paul Szary and Photographer: Madison Ford.
Though this is not the first campaign of its kind, but it is still intresting. I remember something like this picking up a truckload of awards about 6 or 7 years ago. Look up those old One Shows and you shall find em!
Horror Festival!
Monday, April 17, 2006
Lake View Anyone??
Saturday, April 15, 2006
Chicken You Can Trust!



A weird campaign that won an Epica in the year 2004. It's a campaign for a brand of chicken named "Le Barran". I don't know much about the Subservient Chicken Campaign but I wonder if this one is any similar to it. This one comes with the headline "The chicken you can trust!". It somehow would never work in a country like mine because its way to bizzare. I would love to know if you think this works elsewhere?? And any idea which agency did this work?
Advertising Headache!

Panadol is a tablet for headaches. This is a bag that has been used as an advertising (or communication) medium. Interesting and definetely eye-catching! You can scroll down to see an ad done for Panadol by Neil French!
Do you think advertising on mediums like Guerilla and Unconventional places is far effective than regular traditional mediums like print, outdoor, radio and televison?? Or are these just gimmicks to win awards? Speak!
Friday, April 14, 2006
The Hulk - Now on PS 2
Thursday, April 13, 2006
Advertising Pain!
The communication industry is such a cool sphere of work to be associated with. When I get to see something like this, it almost tells me that the number of avenues to talk to my T.A. is so amazingly vast.The idea was conceived by an agency called Idiots!! True. Well, it may put-off a few people, agreed. But it sure does work like magic in the way it associates itself with the medium. Great work! VIA
Cut little!
More interesting Guerilla Work, this time from a land called Brazil and it's for the WWF. The agency behind the idea is Full Jazz Communications. The headline on the tissue paper reads "Paper is made of trees. Cut little" VIAPirated Authors!



Thanks to Srinivas Murthy, a copywriter from Mudra, Mumbai for sending in this campaign for a book store named "The Oxford Bookstore" in Mumbai, India. The campaign was aimed at minimising piracy. The Art Director on the campaign was Sandip Gaikwad. Intresting work for a category that is often ignored.
Student Summer Blockbuster
Osram Light Candle

Interesting DM for Osram Bulbs done by Scholz & Friends, Budapest. The idea also won a Gold Award at the 2006 Hipnуzis Kreatнv Avertising Competition in the Consumer DM Category. VIA
Flat by Grundig!
AIDS in Style!
Hook, Line & Sinker!



Thanks to Brandon from BlattnerBrunner for sending in these posters done for a Lazer Sharp, a company that manufactures Fishing Hooks. According to Brandon, the main advantage of these fishing hooks is that they are so sharp, that they significantly reduce snagging and increase the odds of setting a hook when a fish bites.
The three individual posters were actually die cut before placement in a pattern that mimics its travel through the water. The poster is replaced once a week for a month with the idea that fisherman typically come into a specific store often enough to see the effect.
Run Mumbai Run!




Thanks to Trilokjit Sengupta, a Copywriter from TBWA, Mumbai for sending in this campaign done for the Standard Chartered BPL Mumbai Marathon in December 2005. The ads were meant to motivate more people to participate in the marathon. The Art Director on the ads was a bald Mallu called "Geo" as described by Trilokjit himself! Hope you like these...
Tuesday, April 11, 2006
Monday, April 10, 2006
Father India!

Here's an extremely intresting ad against Female Foeticide done by Index Advertising. Nice Idea!
Headline: As per the census, there are 958 women for 1000 men. Because, more than 1 million female foetuses are aborted every year. Wake up before it's too late. Ban Sex Determination.
Agency: Index Advertising
Copywriter: Shoeb Shaikh
Art Director: Shoeb Shaikh & Khalil Shaikh
Extreme Coincidence!

I was running through some old ads and I spotted this press campaign done for a health club named Extreme some where in South East Asia. It reminded me of the Ogilvy, Mumbai campaign posted a few days back. Do any of you see the same??By the way, for those interested in more...this campaign also won something at the Asia Pacific Ad Festival in 2005.
Sunday, April 09, 2006
Baby in the Bin!


How many movies have we seen where new borns are dumped into bins and left to find a way for themselves. Well, looks like its reality time!
To combat the problem that was rapidly increasing in Bankok, Ogilvy One installed these false garbage cans in regions next to the university of Bangkok, equipped with a device with a movement sensor. Each time a person passed by the cans, they emitted the sound of a child crying.
When opening the cover, the viewer found a message inviting them to know more about a contraceptive pill in the site of the Schering. The campaign caused controversy, spontaneous media coverage and lots of attention. VIA
Sania Clear Hain!!








Well, here she is! Sania Mirza - India's Pin-Up Girl at her photographic best for Sprite. I know that this isn't a really creative campaign and stuff but i'm sure the desi-boys in India will love these for sure! The campaign was done by Ogilvy & Mather, Delhi and the TVC for the same campaign was produced by Sabal Sheikhawat and his production company Big Picture Company.
Saturday, April 08, 2006
German Blush Teaser!




Blush, a German lingerie store, has this amazing outdoor teaser campaign that leads visitors to its store. Amazing idea in the way it makes the viewers curious to know more. Agency: BBDO, Berlin. via.
37 One Shows!!!!

PETE BRYZICKI. I've never heard his name, but when I heard that here's a guy who's picked up the pencil 37 times, it just blew my mind!
Every year, the One Show Festival, gets thousands of entires from across the planet and often less than 1% of the total entries, win a Gold pencil. Every creative person worth his salt knows that the accolade is not only an instant career stepping stone but also a symbol that their work has helped elevate creative advertising standards worldwide.
Winning one pencil is an achievement. But 37? How does anybody explain that!! See what makes Pete Bryzicki tick and discover the many secrets behind his unflinching work ethic and what keeps him going time and again at http://www.enteroneshow.org/pete.php
Future Lions @ Cannes 2006

AKQA in association with the Cannes Advertising Festival has just announced a competition called "The Future Lions" for all college students from across the globe. The event is a chance to help students showcase their work to employers much before they pass out of college or ad schools. The competition also helps showcase work done by the future superstars of advertising.
The Future Lions site at www.futurelions.com includes loads of information like a creative brief, FAQ's, winning tips from AKQA's Executive Creative Directors, downloadable posters and an online submission form.
The winners of the “Future Lions” will be announced on Tuesday, June 20th at the Cannes International Advertising Festival in a seminar titled “Hire Them Before they Steal your Job: Meet the World's Most Forward-Thinking Students”. The seminar will feature the top five entries of the competition giving attendees a first crack at a fiercely talented crop of ad students about to enter the workforce.
The deadline for submissions is May 21, 11:59 p.m. PST. There is NO ENTRANCE FEE and few creative restrictions. The competition is an exceptional way for students to attract the attention of the world's most influential agencies. For further information about the competition or how to participate log on to www.futurelions.com or send an email to futurelions@akqa.com
VIA: ad-rag.com
Lyomer in the Loo!
I simply wonder if agencies do anything more than Guerilla Work anymore. There's so much of it all aover the world. This one is from Portugal and the agency is Bates, Red Cell. It is for a Nasal Spray called Lyomer. Great idea and very effective in the way it works. VIA Hair Care from BBDO S'pore!
<< America Online is now AOL >>

Looks like it is the season for re-branding and new logo's. I recently spotted 4 companies: TLC (The Learning Channel), Spike TV, Quark Express and Vodafone change their logo's. And last night, I discovered that there are more in the fray...
America Online has just decided to go in for a new logo too! According to reports from the company, America Online will now be known as AOL and has just revamped its logo too. I don't know if there are any more companies that have new logo's. Does anybody know more of these that can be shared here?
Friday, April 07, 2006
Socks for your Breasts!! ;)
I guess photography plays such an important role in the power of many ideas. Look at this ad for a brand of stockings called COMO2. These are stockings with silicon that helps them from sagging. I love the way the ad works on the human mind and the way trick photography misleads your brain! Stunning stuff. No wonder it won a London International Advertising Award in 2003. Does anybody know the agency that did this ad?
Thursday, April 06, 2006
ZoooooooooooooooooooooooM
A new ad by JWT, Thailand for the Digital Zoom Feature in the Nikon Coolpix Camera. Do you like the idea? I personally think its kinda OK! It also reminds me of an ad for Toyo Plastic Buckets posted below on this blog...I can't seem to accept war & violence in advertising. May be it's just a mindset for me...Wednesday, April 05, 2006
Puke Anyone??
Smart or What!
Tuesday, April 04, 2006
Slovenia in Trouble!

Slovenia must be an extremely difficult place for women. Atleast that's the message from this public service poster developed by "THE SIGN". The headline reads: "Every fifth beaten, every seventh raped." Simple yet intresting...
Stuff It Small!




Some really simple work with an amazing idea attached to it from Saatchi & Saatchi, New York for Stuff It. A software that compresses files into smaller sizes and lets you expand them later. Really nice work, I wonder how many small objects that have gone into making these ads...a magnifying glass would sure be of help!
Monday, April 03, 2006
BIG by Wonderbra!



This Wonderbra campaign that was created specially for France, was created exclusively for Valentine’s Day. A day when most Frenchmen are known to buy lingerie for their women. They ads appeared only in a fashion special in FHM and in a trendy magazine called Double. These exclusive ads were aimed at people who had a better level of creative knowledge and were capable of understanding sophisticated advertising language. VIA
Sponsor of the Solar Eclipse!

Thanks to Olcayto CENGİZ, an art director from WMC CREATIVE (Wizards of Marketing Communications) for sending in this ad for "The Solar Eclipse"!
I never quite understood this but may be some of you do! Please let me know!
The body copy is: We never gave up to be enchanted.....and to enchant.
The "un-official" sponsor of 29 March 2006 solar eclipse
It's the paper, dumbo!



Thanks to Jason Haynes from O’Keefe Murphy Gaff for sending in this campaign for Reflex Pure White Office Paper. It is the leading office paper brand in Australia. I like the spin on paper jams and it's a great insight too! Most of us end up balming the poor printer so often, well this one works to shatter that myth!
The credits for this campaign are:
Client: Reflex
Agency: O’Keefe Murphy Gaff
Creative Director: Peter Murphy
Art Director: Jason Hynes
Photographer: Garth Oriander
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