Johnson & Johnson

Well, it's kinda similar to what I posted for a restaurant named Yin Yang a few days ago. Though I really like the way the idea is more relevant here. Thanks for the ad, Jayanarayanan!

A Bavarian Attitude!

Agency : KesselsKramer, Netherlands >> Creatives: Dave Bell , Christian Borstlap, Job van Dijk

DHL in Any Size!

The headline reads 'No size limits'. Agency: Jung von Matt, Berlin via: www.agencyfaqs.com

Adidas does a Nike??!!

Well, the egg or the chicken? It's that question that we're asking again. Click here and you will see exactly the same campaign above for NIKE! A campaign that just won a Cannes Lion.

TBWA, India did the above campaign for Adidas and the agency claims that both campaigns were done at the same time! Now is this a copy or is it just simulataneous thought...you'll never know! But all said and done it's a bizzare thought to see 2 global giants and largest rivals have exactly the same advertising...Jeez!

Agency: TBWA, India >> Creative Director: Jhose >> Art Director: Balakumar >>Copywriter: Ambar

Curtains From New Zealand

Thanks to Chris Hunter for sending in the latest ambient campaign from Draft New Zealand. It’s an installation that’s gone up in shopping malls for Curtain Bank, a charity that is sponsored by one of our main clients, the power utility company Genesis Energy. The image of the child’s bedroom was behind a real window frame, revealing the uncomfortable reality of some homes in poorer parts of New Zealand.

The copy on the plaque reads: Nobody deserves this kind of exposure.

Curtains don’t just keep out prying eyes, they keep out the cold. Far too many Waikato families freeze because their homes are without curtains. So please, donate your old curtains and give warmth to a needy family.

Credits: Brand: Curtain Bank >> Agency: Draft, Auckland, New Zealand >> Creative Director: Chris Hunter >> Art director: Darryl Roycroft >> Copywriter: Graham Wiremu >> Photographer: Greg Semu >> Installation: Rocket Signtists

Pedigree Underdog

Thanks to Sakib Afridi from TBWA\RAAD in Dubai for sending in this ad for Pedigree Dog Food. As most of us know, it was just announced that the planet Pluto has lost it's status as a planet. TBWA quickly took the opportunity to do an ad for Pedigree dog food. Also, the global tagline for Pedigree is: "We're for dogs". TBWA added a little twist there as well and made it "we're for underdogs too".

Credits: Art Director: Sakib Afridi >> Creative Director >> Copywriter: Shehzad Yunus.

Are You Clever Enough?

Well, yet another smart alec ad that gives me no reason why I should spend an evening or my hard earned money at Yin Yang Restaurant. In fact, I think this one is so clever that you could have a guess the idea contest to go along with the ad...dyam!! I wonder if you understand this one...

AGENCY: etoile b >> ART DIRECTOR: simon michael >> COPYWRITER: urtep t

The Dubai Sports City

Really nice ads for the Dubai Sports City. I love the idea and the equally good execution that supports it. The campaign was done by an agency named Tonic in Dubai. via

Liqstar Walita Mixer Jar

Really cool ad for Liqstar Walita Mixer Jar. This ad by Daniel Jacob from the Miami Ad School won the Luerzers Archive Student Contest recently. For more info, go here

DJ Blackjack @ Purple Haze!

Thanks to Jayanarayanan from Watermelon for sending in this ad for Purple Haze, a pub in Bangalore, India. The ad that appeared in the Mid-Day was aimed at informing people that DJ Blackjack was performin at Zapp & Purple Haze. You can see 2 earlier Purple Haze Ads here.

Credits: Agency: Watermelon, Bangalore >> Creative Director: Sampat Kumar >> Art Director: Jayanarayanan >> Copywriter: Netra N Kumar

CLOROX - Baby Vision!

Agency: Dieste Harmel - San Francisco. VIA: www.agencyfaqs.com

Guide Dogs Association of South Africa

Agency: Herdbuoys McCann-Erickson >> Creative director: John Smeddle >> Art director: Christopher Charoux, Jonothan Wolberg >> Copy writer: Christopher Charoux, Jonothan Wolberg

Workout World

Agency: Born & Butter >> Creative Directors: Rodd Chant, Cameron Hearne >> Art Directors: Cameron Hearne, Rodd Chant >> Copywriters: Rodd Chant, Cameron Hearne

Baggage Bags

I dunno when or where this Guerilla was done but it looks really cool. Anybody with more info on it, do leave a comment...cheers!

Sanctuary Guerilla Poster

A poster like this on a construction site in the middle of nowhere...copywriters can seem to find any place good enough to manufacture scam for awards...isn't it?? By the way, who are these posters for?? The construction workers I guess!

Freddy & the Pillow!

A really nice ad that uses Freddy from the Nightmare on Elm Street to showcase a Thai Brand of Pillows. It's executed well and looks interesting too. My only crib with it is the fact that 'if a viewer hasn't seen the movie, the idea is kinda weakened'. The tagline on the ad reads 'Kill the Nightmare'
via

Swift - Wanna Play??

Thanks to Yaqui Núñez from Pagés BBDO for sending in this campaign for the Suzuki Swift. According to Núñez, it's a really fun project that's coming out to the media as we speak in magazines, posters, etc. It all revolves around the global positioning of the car "Wanna play?" and the cool thing is the amount of time you spent looking for all the hidden things in each one of them.

Campaign Credits: Agency: Pagés BBDO >> Country: Dominican Republic >> GCD: Rofolfo Borrell >> Copywriter: Yaqui Núñez >> Art Director: Miguel Peña >> Illustrator: Efrain Raymundo >> Client: Suzuki >> Product: Swift

Surrealy Hyundai!

This is probably the most surrealistic pieces of advertising I've seen in a while now...I feel like watching one of Dali's paintings come alive for some reason. This ad by Duval Guillaume, Brussels has a lot of fantasy and dreaminess embedded in itself. Maybe that's what makes it so interesting! via

The Art of Slacking Off!!

How to Do Nothing at Work, and Get Away With It!

Just found this on the Weiden + Kennedy Blog and I thought you'd like to read it too...

1. Look Busy: Having papers spead all over your desk helps, as do pencils which are widdled down to the eraser. If you have to walk somewhere, keep your head down, and walk quickly (this also works if youre trying to avoid being called over to do work. NEVER MAKE EYE CONTACT!). Carrying clipboard with you while moving around also helps.

2. Look Stressed: If you look completely stressed out, co-workers and your boss will be more likely to leave you alone, since you must have other pressing matters on your mind. To look stressed leave your eyes unfocused, move from place to place quickly while quietly talking to yourself, and if someone asks you a question, stare off into the distance for a moment, give a big sigh, and answer them with an irritated tone.

3. Speak Quickly: If they cant figure out what you said, they'll assume you dont have the time to explain it.

4. Hide: Find a good hiding place. A couple good examples are under a desk, in the air vents, or a janitors closet.

5. Break a Limb: Obviously this method only works when you work at a job that requires physical labour or typing. How you break the limb is up to you, though I recommend something spectacular (ie. snowboarding on the Alps).

6. Make Excuses: Theres nothing like having a good list of excuses on hand (Memorized, that is. A list on paper is suspicious). Ones like I would stay late, but I have to babysit my mothers aunts friends sisters goldfish, may work. Of course, ymmv.

7. Never Leave Your Office/Room: If you dont leave your office, you are less likely to be bothered. Remember: out of sight, out of mind. Of course, you will need to ensure that you have an ample supply of rations so that you can survive until its time to head home. Bathroom breaks, I'm still working on.

8. What they cant see Re-arrange your office so that your computer monitor faces away from any windows or doors that your boss may be able to see through. This will ensure that you have ample time to hit the Boss Key in any game youre playing, or open a Word document to hide the porn youre surfing, should your boss happen to wander into your dungeon..er..office.

9. Fool their eyes: If you cant rearrange your office, perhaps employ a service like Work FRIENDLY which acts as a proxy to mask any website that you visit. You can mask the sites to look like a Word Document and at a quick glance, they look like any other document. If the boss gets too close, click the Boss Key and WordFriendly will hide the website with pseudo-word document.

10. Choose a profession people dont understand: Im a web developer. Most people dont REALLY understand what you need to do to be a web developer, so I might be doing a blog post, but theyre thinking Im working. Golden!

The Design Yatra 2006!!

Kyoorius Design Magazine is organising a design conference and exhibition at InterContinental - The Grand Resort, Goa between 7th and 9th September. Some of the world's finest minds in graphic design like Andy Altman from Why Not Associates, Nick Bell from Nick Bell Studios, London, Neville Brody from Research Studios, U.K., Elsie Nanji from Ambience Publicis, Sujata Keshavan from Ray + Keshavan, Sudhir Sharma from Elephant Design will be there to look and talk about the future of Design in India.

All details of participants, contact numbers in various cities across India, Sponsors, etc are available in the poster above. I think this must be one of the greatest events for a designer to be at. Check it out, promises to be one great event...I wanna GO toooooo!

Arush Energy Drink

AGENCY: BBDO Toronto >> CREATIVE DIRECTOR: Ian Mackellar >> ACD / ART DIRECTOR: Mark Mason >> ACD/COPYWRITER: Patrick Scissons >> PHOTOGRAPHER: Mark Zibert

The DHL Box!

Tropical Cheddar Cheese!

The Unofficial Sponsor of Halloween!

There are a few aspects of our lives that all advertising people seem to be in love with. Like superheroes, movies/filmstars, musicians/bands...it would be fair enough to add zombies/evil characters and villains to that list. This Halloween Campaign for Heineken is a treat for those who love the dark guys - Count Dracula, Frankenstein, Grim Reaper, An Egyptian Mummy and Wolfenstein...all classic features of this really cool campaign. Happy Halloween!

More Powerful Than Pain

An interesting Guerilla Attempt to depict the impact of Advil-IBUPROFEN, a drug that helps you deal with a headache.

Bausch & Lomb - No Defects

Bausch & Lomb >> Print: Title - Warranty against manufacturing defects >> Industry: Contact lenses >> Agency: FCB-ULKA >> Account Executive: Akshat Singh >> Art Director: Rajanish Kr. Jain >> Creative Director: Shiveshwar Raj Singh >> Photographer: Rajanish Kr. Jain >> Writer: Kingshuk Dey

Meiji Milk

Client: Meiji Milk >> Print: Title - Alley, Pillar, Balcony & Staircase >> Industry: FMCG >> Agency: BBDO Singapore >> Executive Creative Director: Francis Wee >> Copywriter: Andrew McKechnie >> Art Director: Goh Wee Kim >> Typographer: Eng Lee Sin >> Photographer: Jonathan Tay >> Account Handler: Jason Tan

BILT in 3 colors

Client: BILT Papers >> Print: Title - Meadow, Water & Moon >> Industry: Stationery >> Agency: Lowe, Delhi >> Copy: Radhakrishnan >> Art: Aneesh Jaisinghani

The Vegetarian Genius!

I think this campaign for La Opala Tableware is simply fantastic. For those of you who might look at the idea and say well, it's nice but what's so great about it...look deeper. The real magic lies in that small little line that reads 'Vegetarians love their meal more on La Opala. 100% bone ash free.' Now, in India that's a big statement to make.

In a country where a huge chunk of the population is essentially vegetarian and swear by it, a promise like that can mean amazing returns...we all know what happened to the fortunes of a toothpaste brand named 'Anchor White' when they called themselves 100% vegetarian...they clearly beat the living daylights out of every big player in essentially vegetarian states like Gujarat. It's a kind of promise that genuinely works in your favor as a manufacturer. Lovely stuff this...truly can be termed 'Advertising that Works'!

More Young Guns 2006

Entry for YoungGuns 2006 has kicked off with another controversial Call For Entry Campaign - “Worth the Pain”. Conceived by Saatchi & Saatchi Auckland with the insight that if there's one thing young creatives know about producing great work, it's that they often have to go through hell to get there.

Long hours, low pay, poor diet and high stress all combine, threatening to waste them away to mere wrecks. That's where this year's Young Guns call for entries comes in. It comes in the form of a healthy reassurance to the world's under thirty creative community that all this self-inflicted mental and physical trauma they're putting themselves through to enter Young Guns is really “worth the pain.”

The end result being a truly integrated campaign that is already working its way into creative directors' offices and their departments across the globe. To kick things off they created the Dr. Junge Pistole Wellness Clinic (loosely translating into 'Young Guns' in German) in Cannes where nurses administered saline drips and vodka retoxes to weary and damaged young creatives.

A series of creams and ointments to ease the patients' symptoms were also placed in dispensers in bathrooms across the city. A variety of self-treatment posters were created highlighting the potentially lethal threat of ulcers, psoriasis and hemorrhoids (all inevitably brought on by the day to day stresses of the agency environment). These were then sent out to departments around the world. The agency also created a series of print ads that enabled young creatives to test their blood, phlegm, urine and stools.

There is also an online medical facility that reviews creatives' health and diagnoses them. On the site, a virtual nurse appears, prescribing creatives with a downloadable self-treatment film (directed by Saatchi NZ's Matty Burton and Dave Bowman). If your stomach's up to it, have your physical and mental state assessed too at www.worththepain.com

Toby Talbot, CD of Saatchi & Saatchi Auckland had this to say:“Creative Award shows have become increasingly competitive, and although Young Guns is unique with its focus on young and emerging talent, our job in creating their call for entries campaign was to position Young Guns as the edgiest creative awards show in the world.

Why? Simply, the freshest, most innovative thinking comes from young creatives around the world, and this is clearly reflected by the young team who created the 'Worth the Pain' campaign”.

Young Guns is known globally for their controversial call for entry campaigns, having had award-winning campaigns in previous years created and developed by Crispin Porter + Bogusky Miami, Leo Burnett, Chicago and Mother, London. Saatchi & Saatchi Auckland has clearly continued this tradition. via

Ewwwwwww!

Well, these days even your shit can tell you your state of mind! This is a page from the Young Guns Entry Kit. So you like this shit, huh?

The Crime Stoppers!

Copy: “Each day, ordinary citizens are fighting crime by calling Crime Stoppers. Last year alone their actions resulted in close to 800 arrests. While their identities shall remain unknown, the effect these unsung heroes are having on our community is plain for all to see. So if you know anything about a crime, please pick up the phone and call. Whoever you are.”

Client: Crime Stoppers West Australia >> Agency: Marketforce, Australia >> via

Amnesty Vision Chart

Copy reads: See more clearly >> Agency: DDB Hungary

Blood Buster Movies!

Dog Eats Your Fingers!!

Every day I see more and more ads that seem 2 spread out so much gore. Burnt bodies, tortured limbs, broken bones, severed arms and rotting skeletons...I really don't know if consumers across the world really enjoy sights like this. I'm sure stuff like this would hardly sell in a country like India but does it really work effectivel in other parts of the worls or is it just another attempt at making juries at ad fests go 'Aaaaah! What a great idea'

Here's one more with a dog that's eaten off its owners fingers, if you enjoy this then maybe it works!

Agency: Grey Worldwide, South Africa >> Creative Director: Mike Barnwell >> Art Director: Chest Rockwell & Little Bastard >> Copywriter: Drunk Dave

PS: The Art Director & Copywriter have rather appropriate names too!

Watch the Animals Do It!

Is it the mating season across the animal kingdom? Last week it was this and now we have another campaign by Grey Worldwide, South Africa for the Johannesburg Zoo where you can blisfully invade into the private space of your friendly chimpanzee or deer! Voyeurism in a whole new paradigm friends, you interested??

the one second ads!

A cool new campaign by Duval Guillaume in Antwerp. I think the pop-art style combined wih the one second platform is a great combination for a campaign that can take multiple variations as you can see. via

Copy: “One second can determine your life. That’s why One Second launches the fastest mouth freshener ever. Within a second, the gel melts and disolves and it leaves your mouth with a long lasting freshness. You can find One Second at the store in the candy department, next to the mints and the chewing gums. - More information: www.onesecond.be - For fresh breath, think One Second.”

Client: One Second >> Agency: Duval Guillaume Antwerp >> Account Team: Katia Strauwen, Francesco Caccamese >> Creative Directors: Dirk Domen, Geoffrey Hantson >> Copywriter: Geoffrey Hantson >> Art Director: Dirk Domen >> Illustration: Seb De Roover >> Media: Dailies, magazines

Amnesty International - Soldier

Agency: Allard Johnson Comm. >> Creative Director: Luc Perreault >> Art Director: Karine Martel >> Copywriter: Karine Martel, Caroline Barrette

Violence Anywhere!

Mexico Unido is a voluntary public service organisation that helps people affected by crimes like kidnapping, mugging, theft, etc. To show citizens how vunerable they were to such attacks, they stuck life size stickers of criminals on walls in parking lots, malls, buildings, etc.

Jeevansathi :: Online Matrimony ::

Agency: FCB Ulka >> Art Director: Manish Karnatak >> Creative Director: Sanjay Sharma >> Illustrator: Manish Karnatak >> Copywriter: Manish Karnatak

Leggy Hands!

JobStreet - Print: Industry: JobStreet >> Agency: Ad-master Designs >> Art Director: Paul Leong >> Creative Director: Paul Leong >> Production Company: Tribeca >> Photographer: Trevor Lee

Sleep Kicking!

I like the concept of kicking sleep (i hate sleeping and eating anyways!) to have fun through the day but I kinda have my doubts whether it's such a cool idea for a brand of clothing. This would work well for maybe a Gatorade, a Red Bull or any energy or re-vitalising drink I guess.

Agency: JWT, Paris, France >> Copywriter: Luissandro Del Gobbo >> Art Director: Giovanni Settesoldi >> Photographer: Riccardo BagnoliRetoucher: Claudio Luparelli

Apsara Dark Pencils

Agency: Interface Communications, Chennai >> Art Director: Jayaram >> Copywriter: Chandrachoodan >> Visualiser: Pratheeb >> via

Awake & Asleep!

To promote ROX, an energy drink, people were given eye-masks to put while asleep while open eyes were printed on the outside giving an appearance that the person is wide-awake! These masks were distributed among fast long distance trains, buses and at airports across Berlin. via

XXXX!

Kurkure Firestarter - JWT, Chennai Cannes Winner

This Guerilla Stunt by JWT, Chennai won them a Cannes Lion recently. Kurkure is a fried snack and they had recently launched a new masala version...to promote the snack, JWT employed pyrotechnicians who caught fire as soon as they grabbed a bite of the snack and their clothes caught fire thereby demonstrating how spicy the snack really was. Great work by Joono Simon and his team. Joono had also won a Cannes Lion last year too!

Dunkin Donuts!

A book on Pilates!

Yeti gets a Shave!

It took me like 7 seconds to understand this but once I did, I thought it was brilliant. A really cool ad from Lowe Bull in South Africa. via

Spring by Vespa!

Agency: Dentsu, Toronto, Canada >> Creative Catalyst: Glen Hunt >> Copywriter: Glen Hunt >> Art Director: Deborah Prenger >> Artist: Boris Matas >> via

Berlitz Language School

An ad for Berlitz by Scholz & Friends. Berlitz is a Language Training School in Berlin . What's the idea here? Is the ad depicting a historic visual or event of some kind? Is that 1esus carrying the cross?? If you know the idea, leave a comment. via

Dig This!

Flair (Flare) is a very famous Flemish Magazine. Available in French, Dutch and Belgian, the magazine is positioned as one that understands what's going on in a woman's mind! I love that thought by Duval Guillaume, Brussels.

It's similar to a magazine like Cosmopolitan that so many men read to understand a woman's mind! This ad shows a couple in various sexual positions with the calories burnt below them...well, interesting thought! Well, do women actually think or burning calories during sex?? via

Trippy Trippy!

Funny campaign this. The product is called WinDose!! And it's supposed to be a natural body booster from Belgium. The pack looks like shampoo! The green one I use @ home ... Garnier Fructis :) The ads are meant to show you the energy release from a product like this...pretty trippy...yes! The first ad is titled 'forest' and the second 'mountain'. All said and done, I kinda like them, quite eye catching! via

Client: WinDose (Api-Ar) >> Agency: Ogilvy Belgium >> Account: Claire Van der Linden >> Creative Director: Phil Van Duynen >> Copywriter: Serge Audino >> Art Director: Philip Schiebold >> Photographer: Alison Anselot, Alex Telfer >> Media: Magazines, Posters & POS

Book Lover's Kamasutra!

It's A Telephone!

I really love this ad by Ogilvy, Chennai for Eden, a restaurant in Chennai, India. Some really nice execution and a pretty nice idea too. Credits: Creative Director: Santanu Roy >> Art Director:Binu Varghese >> Copywriter: Rajesh

Hendrix Calling!

Thanks to Jayanarayanan, an Art Director from Watermelon Advertising in Bangalore for sending in these 2 ads for a rock pub called Purple Haze. I think the art here suits the pub perfectly and is a refreshing sight from the regular art direction we're used to seeing in day to day ads.

Mouse Pad Advertising

Paul Chan from Grey Worldwide, Hong Kong sent me this really cool mouse-pad they created for www.breastcancer.hk.org that educated women about the dangers of breast cancer and promoted the importance of early detection through self detection.

These mouse pads remind me of something similar I did about 2 years ago for a day-spa client called Oryza in Chennai, India. These mouse pads were distributed across corporate offices in the city inviting employees to relieve stress in the middle of a busy day with a massage at Oryza. Co-incidence is surely an important word in advertising today!

Alien Food!

Pizza Pie-er does have some really bizzare advertising for an eatery. Strange pyschotic combination of veggies and meat made to look like those aliens from MIB (Men in Black). The type of things that I'd never want to look at, let alone taste. I don't know if some you find these appetising but I just find them ugh!!

BBDO Guerrero Ortega >> Moving >>

BBDO Guerrero Ortega is moving office and to make the big announcement they made this cool press ad. They also have a new office that you can check out at www.bignewoffice.com but you will have to wait till the 18th of August when the builders leave...something tells me it should be worth the wait!

No More Mosquitoes!

Baygon Print >> Title: No more mosquitoes >> Developed By: FCB Ulka >> Art Director: Rajesh Gola >> Content Strategist: Rajesh Gola >> Creative Director: S R Singh >> Illustrator: Avinash Chugh >> Writer: Rajesh Gola

Walk With The Man

SONY Walkman >> Print >> Title: Walk With The Man >> Industry: Electronic Goods & Entertainment >> Developed By: M&C Saatchi, New Delhi >> Account Executive: Abhishek Upadhyay >> Art Director: Swami Anand Tirth >> Creative Director: Vaybhav Singh, Swami Anand Tirth >> Illustrator: Swami Anand Tirth >> Writer: Vaybhav Singh

Can You Explain This?

This campaign by Saatchi & Saatchi, U.S.A. for 42 Below Vodka won 6 Gold Lions at the Cannes 2006. I somehow fail to understand the idea behind it. Can you explain what's the idea here??

Bull Fight in a Restaurant

Agency: JWT, Italy >> Client: An Authentic Spanish Restaurant

Sundek Beach Wear

What's with doing exactly the same things that have been done again and again and also about finding the most senseless campaigns and re-creating them, I guess the entire creative team on Sundek Beach Wear needs to visit the admirror on Coloribus more often!

Dress To Kill - Now & Then

A few days ago, Fabian Tritsch sent me the Wallis Campaign above asking me who had done it. The campaign was done by an agency named Bartle Bogle Hegarthy many years ago and the campaign was a huge success story because it broke the mould of regular fashion adverts where all you got to see was great looking images of a model wearing the merchandise and a prominent logo next to it.

I also found an interesting semiotic analysis of this campaign by Sarah Richards that you may want to read here

And many years later the wheel has evolved and come almost full circle, my partner Abhishek D Shah came up with this campaign for a store named hi-style in Chennai almost 2 years ago when he worked at an agency named Winds of Change (WOC). The campaign had to be pulled down after several protests from the public. I'd love to know whatyou think about it!

WOAH!

A very cool guerilla attempt by Durex! In the beating doors of the entrance to the subway stations near universities, photographs of feminine buttocks were installed with the following copy: “You’re safe with Durex”. To open these beating doors men had to push them thereby simulating a physical contact!

My only doubt was why have the buttocks of women? Isn't having the frontal region more apt, especially when it's a condom and you're talking about safe sex? via

TATA Indica 37 Litre Tank

Do you think this campaign for the TATA indica is a convoluted saga of sorts or are these ads rather simple enough to be understood by the average reader? Agency: Black River Football Club, South Africa >> Copywriters: Khaya Dlanga, Mahle Kwababa >> Art Director: Tefo Modisi >> CD: Ahmed Tilly.

Yaaaaaaaaaawn!

Agency: Ogilvy & Mather, Mumbai, India >> Creative Director: Piyush Pandey, Anup C, Rensil D >> Art Director: Antra P, Ashish P >> Copy: Jyotsna Bhat >> via

Yamaha Sea Power!

Client: Yamaha Marine Motors >> Agency: 1861 United >> Product: Yamaha Sea Doo >> via

Massage Message

A very lame and horrific attempt at a guerilla stunt via floor stickers for this Thai Massage Centre called Devi Joga Center in Slovenia (assumed). I find the thought of people trampling on a body quite repulsive...this one could do with some more thought into it! via

Make it Simple!

A sweet and simple campaign for Faber Castell Stationary. Unfortunately, the headline is in an alien language and I can't understand the ad without it, can anybody translate the same?

Making OUT!

Pandas, Deers and Giraffes...all trying to be protected by this campaign for VIDA SILVESTRE in Argentina, a foundation that helps endangered animals. This campaign made me laugh but I dubt the fact that it will work in a way that is desired. I think shock, shame/guilt or compassion are better routes while making a campaign like this...but it does work in definetely stopping me in my tracks & wondering what this was all about!

100,000 hit on 24!

Hi everybody! twenty-four is now 1 hundred thousand hits old...the guy's taken quite a beating but he ain't complainin! At this happy moment I'd like to thank all of you who come back each day, all of you who write in, all of you who've linked me and all the others who give me the encouragement to keep going on each day!

A few statistics on this happy occassion:

A) twenty-four's visitors come from the following continents:

>> Europe - 57%

>> Asia - 20%

>> North America - 12%

>> South America - 8%

>> Australia - 1%

>> Africa - 1%

>> Unknown - 1%

B) About 863 visitors hit on twenty-four each day.

C) twenty-four has about 1738 links as of today from 255 blogs and is ranked 8315 on technorati

D) twenty-four is ranked at No.15 on BMA's (Beyond Madison Avenue) top 25 advertising blogs!

E) twenty-four currently has 875 posts and has been running since November 16th, 2005.

Thanks again to everybody, keep visiting and I hope you continue to enjoy the site as always...

Elephant Multiplication!

ROTFL! This ad for The National Geographic Channel had me in splits. The headline reads 'It was at this moment, our photographer thought of his wife whom he hadn't seen for months'. Quite a funny way to bring out what kind of sacrifices actually go into getting us those great photographs.

Nedbank Gay & Lesbian Film Festival - Closet

There are very few people who aren’t familiar with the phrase “coming out of the closet.” This worked perfectly with achained up closet and the sign that read, “Gay and Lesbian Film Festival. Opening Soon.” Another dimension was added to the idea by looping a recording of random knocking and screaming and playing it from within the closet.

This created the illusion that actual people were trapped within, and were dying to come out. It also generated lots of smiles. The closet was in the foyer of the cinema complex for two weeks prior to the opening of the festival, thereby reaching cinema lovers directly. Agency: The Jupiter Drawing Room

Eatalica Wet Floor!

A guerilla stunt for Eatalica, an American-Italian Food Joint in Chennai, India. These Wet Floor sign boards done by by 1pointsize were placed near Eatalica Burger Signboards with the message 'Ogling at the burger may involuntarily cause drooling which may in turn lead to a wet floor. Issued in your safety by the management of Eatalica Restaurant. via

No Cavities!

Client: Promise Toothpaste >> Agency: JWT, India >> Award Winner @ The NY Ad Fest 2002.

The Polio Ladder!

A guerilla attempt by Mudra DDB Communications to help prevent polio...can anybody figure out what really is the relevance of using a ladder here? Is it just to show the difficulty, me confused!

Steak Delivery!

A really funny ad for a steak delivery service in a restaurant in Ecuador. This ad that won at the New York Ad Fest a few years ago was done by McCann Erickson. It's an ad that makes you laugh once you get it though most of us might not get the idea unless you read the line. Great work here...

Not Quite Superman!

Well, almost the entire advertising blogosphere (that does include myself) was raving about this guerilla poster to promote the launch of the hollywood blockbuster 'Superman Returns, it just looks like Publicis, Frankfurt did em ages ago...2003 to be precise for a gym called the Fitness Company. Amen!

Create Blenders by Phillips!

Client: Phillips Blenders >> Agency: Leo Burnett, Argentina >> Winner at the New York Ad Fest 2004.

God & The Animal

Bizzare? This campaign by Publicis, Zurich for an animal rights organisation called ZODIAC takes a religious spin on saving lives, a spin we've seen a few times before...I've seen a 'Save the Tiger' ad with Goddess Durga sitting on nothing, I've seen someething else with Lord Ganesh too...can get sensitive but do ads like these offend you?

GOT A FLAT IDEA?

Here's a flat screen television ad by BETC Euro RSCG for Packard Bell that I don't understand at all. What's the idea here??

Hyundai Terracan

Don't these layouts for the Hyundai Terracan seem super similar to the art treatment given to the Tata Safari ads by Ogilvy & Mather? Well, they do to me!

Buzz.........zzzzzzzzzzzz!

Client: Knight Queen Mosquito Repellant Coils >> Agency: Bates India Pvt. Ltd. >> Winner at the New York Ad Fest 2004

Bathroom Singer's Kit!

As an entertaining promotional package to be sold in Musica stores in the run up to Christmas, The Jupiter Drawing Room in (South Africa) designed a Musica Karaoke Shower Curtain gift pack. It contained curtain rings, a curtain printed with lyrics of songs like “It’s Raining Men” and a microphone-shaped soap-on-a-rope!

Honest Food!

Who says you can't be honest in your Advertising. Look at how this campaign by Leo Burnett, Indonesia tells you the truth yet makes the restaurant look so great! I like this kind of approach.

Love Brands, Love Advertising!

A really nice campaign from Ogilvy & Mather, Taiwan. This was done a few years ago and I can't seem to get the exact translation of the headline. The idea is the fact that advertising makes you fall in love with the brands you buy. Very different approach here. If you can help translate the line it would be great.

W Spring Summer Collection

These 3 ads done by Rediffusion DY&R were a part of the spring summer campaign for a womens clothing brand called W. The ads also won at the New York Ad Fest a few years ago.

Sharp Knives!

Thanks to Sakib from TBWA\RAAD for sending in this ad that was done for for Global Knives in Dubai. I think the visual kinda says it all but I think I've seen something similar for Olympus but I'm not entirely sure about it! The headline reads: 'Really sharp'. A nice idea that delivers the message instantly.

Sporza Passion

Client: Sporza >> Headline: Share the Passion >> Agency: Duval Guillaume Antwerp >> Account: Alex Stergialis >> Creative Directors: Geoffrey Hantson, Dirk Domen >> Copy: Manuel Ostyn, Pieter Staes >> Art Directors: Pieter Staes, Manuel Ostyn >> Illustration: Ward Nijs. via

No.1 & No.2

Ha Ha Ha! I'm sure this will bring an instant smile to almost everybody who reads it. It's the kind of headline that's easily likeable I guess, isn't it? Agency: Jupiter Drawing Room, South Africa

Bags, Bags & More Bags!

Oh Oh! The bags in the ad world look like they would go on and on... Here's another set of them! As the through-the-line agency for clothing retailer Foschini, The Jupiter Drawing Room was asked to develop a campaign to highlight a new range of women's handbags. The solution was to create transparent shopping bags that featured the shapes of the new range of handbags.

Zoom by Leica Ultravid

A refreshing style of execution in this campaign for Leica Ultravid. I like the interesting use of the folds in the middle of the layout to show the zoom factor of the binocular. It definetely adds to the interest valuse of these ads and also demonstrates the benefit so beautifully. Lovely work!

No Smoke & Drink!

A really clever execution to promote the launch of the first non-smoking pub in the U.A.E. My only worry remains that if this was promoting a non smoking pub then why the cigarette!??

Rich Horses!

Agency: Leo Burnett, Canada >> Creative Directors: Judy John, Arthur Shah, Israel Diaz >> Art Director: Gail Pak >> Copywriter: Morgan Kurchak

Bamba Footwear

I like the technique used in this campaign for Bamba Shoes. I've seen a similar execution where fingerprints where used to create faces. I think Bamba is from South America but I couldn't be sure...If you know the agency or the country where these were made, do leave a comment!

Marmite Squeezy Spread

A campaign from DDB London for Marmite Squeezy Spread. It won a Cannes Silver recently. I don't entirely understand the idea here. Can you explain why any manufacturer would assume that his consumer might hate his product!

Peugeot Cannes Bronze Winner

Agency: BETC Euro RSCG >> Client: Peugeot >> Country: France >>

The Queens Bathroom!

I didn't quite understand these ads for Pears the minute I saw them but once I read the line below...I figured out what they meant. I somehow think these ads are not meant for the average consumer...you'd have to be a lil extra intelligent to get their meaning. Agency: The Jupiter Drawing Room, Cape Town, South Africa

Double D Ad-ventures!

Well, It's one of those extremely simple ideas that catches your attention brilliantly...just like all DD's do!

Vex as Sex!

Some of you might see this campaign and say "some copywriter tried to use vex instead of sex and thinks it's advertising" and some others might say "hey that's a clever use of the product name in a way that makes it memorable!". I personally don't think this is bad advertising...it might not be great but there's an effort of sorts. It could have been better! Unfortunately, I don't know the agency.

Telephones that Kill!!

Agency: GJP Advertising. Client: COVAD/Voip

Bates, Vietnam for Heineken

Veronica TV!

A carefree attitude in the middle of some of the most serious jobs on the planet. I like this ad for Veronica...a television channel! If you know the agency, leave a comment.

Hookers on the Beach!

Is this ad campaign for Sundek Beachwear specifically created to satisfy Masochists across the planet? It beats me! Who would even want to try something like this with visualry so painful? The agency here is Agency: JWT, Paris >> Art Director: Giovanni Settesoldi >> Copywriter: Luissandro Del Gobbo >> Photographer: Riccardo Bagnoli. via

DHL by the Tonga Workroom, China

Le Chef Chez Vous??

I love the kind of approach these ads have to sell a brand of chocolates named 'Le Chef Chez Vous'. My French isn't all that great so I won't attempt a translation there! Help, Anyone?

In-store In China

WOW! Is that even real? Well, yes it is! These are pictures of the interiors of a toy & book store in China. Just the images seem to be so inviting, I can imagine the place. Oh! With a place like this, what joy it would be to be a kid all over again...

31 years of Playboy

Agency: Neogama, Brazil >> Client: Playboy >> VIA

The Joy of Books!

A campaign for a book publishing company named 'License To Learn' by Sharpe Blackmore Euro RSCG. I don't really know if this is an old campaign but it definetely is an idea we've seen several times before.

Sargam in the Mouth!

Client: Sargam Mouth Fresheners >> Agency: Ogilvy & Mather, Mumbai.