Playstation II

Axe Shower Gel

Smirnoff Triple Distilled

An absolutely brilliant way to show a consumer the USP of your product in a really refreshing and interesting way. The agency here is JWT, London.

Rodasol Insect Repellant: Stop Violence!

Relpipe Returns...

Relpipe is a division of the Reliance Industries that manufacturers pipes that are used across sectors like irrigation, housing, infrastructure development, water supply, etc. I like these ads by Saatchi and Saatchi because of the benefits that are so clearly depicted that even the layman can understand them.

The previous campaign for Relpipe was something that was very different and you could have a look at it here. It was done by Mudra DDB and was also nominated for the Communication Arts Annual.

Junior Scrabble

Headline: You can always spot a player - Junior Scrabble

The Forbes Magazine!

Heinz Mean Beanz!

Toppers!

Agency : Shine Advertising, Madison Wisconsin >> Creative Director : Mike Kriefski >> Art Director : John Krull >> Copywriter : James Breen

Gimme a Heineken!

I dont know the agency that did this but it indeed is one of the coolest innovations around. It's kinda subtle but it works like magic when it does hit you. May be a few of you could also consider it a wee bit freaky too!

Europe One 104.7 FM!

Headline: Is the war of the sexes really over?


Headline: Should we fear the Chinese?

Headline: How far will we let things go before money takes over sport?

Headline: Is religion the only thing we can't joke about?

Headline: Is France allergic to reforms?

Europe 1 is the type of radio station that isn't scared to discuss such topics - no matter how taboo.

Agency: Publicis Conseil, Paris >> Country: France >>Creatives: Olivier Altmann (Executive Creative Director), Benoît Blumberger (Art Director), Eric Helias (Copywriter), Jorge Carreno (Art Director) >> Other Credits: Photographer: Oliver Rheindorf >> Account Handler: Sophie Larrieu

Mercedes Benz Toupee!

3 Wise Men?

It's so amazing how a campaign like this can get appreciated in another country. If an Indian Brand did this, you know what they could expect from the markets! 3 Wise Men is a New Zealand Company that manufactures of shirts for men. Their print ads and metrolites featured mannequins doing real things like chundering on their way home after a big night, etc. The campaign was meant to announce 3WM's new store in High St Auckland. The agency here is Ogilvy, NZ.

Credits: Creatives: Josh Lancaster (Creative Director) and Jamie Hitchcock (Creative Director) >> Other Photography: Spid >> Retouching: The Craft Shop

NAVY: Republic of Singapore

Trimax Slimming Bus!

Product: OTO Trimax >> Title: Slim Bus >> Agency: DDB Worldwide Pte. Ltd. >> Country: Singapore >> Creatives: Neil Johnson (Executive Creative Director) Terrence Tan (Creative Director) KHOO MENG HAU (Art Director) SHAUN QUEK (Copywriter) >> Other Credits: Account Director: Tatt Ng >> Digital Imaging: Miracle Factory >> Production: Moove Media

furniture v/s seat-belts?

Advertiser: Environment Waikato >> Advertising Agency: Colenso BBDO, Auckland

Telefonica Campaign

via

The Surf Museum!

I saw these ads and the first thing I loved was their sense of Art Direction. They reminded me of the Virginia Holocaust Museum Ads and a I then found out that the AD on these ads was Christopher Gyorgy, the same dude from the martin agency who did the Virginia Holocaust Museum Ads. I definetely think both the campaigns look extremely similar and I love those so much. All said and done these ads are great too.

Agency: Young & Rubicam, Irvine. ViA: Goodness

A Picture in Words!

Thanks to Woei Hern from Dentsu, Malaysia for sending in this ad for Canon Pixma Photo printers. Though the style is a wee bit familiar, it has been executed well. The headline reads: Paint more than a thousand words with PIXMA Photo Printers.

Levi's Girls

Do these ads for Levi's have an idea hidden in them?? Marissa, Mary Lynne & Patty Anne...any of you see something I don't?

Heinz Hot Ketchup!

Oil of Olay Anti-ageing Cream!

Red Rash!

A really cool way to promote a skin cream/medication called Desitin that prevents skin rashes especially near the buttocks. The idea here was to promote the cream by using the centrespine of magazines thereby making it more relevant to the consumer. Lovely idea. If you know the agency, leave a comment.

Dogs Are Not Toys!

If you own a pet or are an animal lover, you should really feel something when you see these ads. Are these ads doing the same??

Adidas - Forever Sport!

Shoe Mart from Dubai!

The Classic Partnership in Dubai seems to be doing a lot of great work. This is the third post in 2 weeks and this is a campaign for 'The Shoe Mart' that has broken out across the Middle East. But I may have a small worry...are they getting too alike??

Sometimes too many similar looking stuff from the same agency may not be a great thing. Look at the campaign below. Are they similar or am I just over-reacting??

Splash in Dubai!

Thanks to John Mani from The Classic Partnership Advertising, in Dubai for sending in the latest Splash Campaign that has broken out in the UAE in mainline magazines and on billboards. Like Mani tells me, the ads do have a nice sense of art direction to them. I think they are quite surreal in a way. And that is an aspect that makes them pretty interesting.

Splash is a Dubai based fashion company that was started in 1993. Over the years, Splash has given birth to several fashion brands like Zync, Nexus, Scarlet, Retro and Ms. Splash currently has 55 stores across the globe and also stocks several international brands like Kappa, Lee Cooper and Bossini amongst others.

It's a Roller Coaster Ride!

This is a great post to start a week with. It's a little late by a week or so but it's still such a cool idea that had to be shared. Hopi Hari is an amusement park in Sao Paulo, Brazil. Hopi Hari hired the QG Propaganda agency to create a promotion for their rollercoasters. The park is owned by Grand Prix Enterprises and it is one of the biggest theme parks of Brazil. Coolzor also gives us a bird eye’s view in Google Maps. Amazing stuff!

The Printed Stori by 1 pointsize!

Valentine's Day Guerilla!

A Guerilla Idea at the Unicenter Shopping Mall in Buenos Aires, Argentina during Valentine's Day. via

The Head & Shoulders Duster!

A guerilla campaign for Head & Shoulders Shampoo in Educational Institutions a few years ago. via

Visine - Red Eye!

A really cool ad from JWT, Chile for Visine. A medication that heals red eyes. This page of the daily newspaper was printed in RED! It's an idea you'll instantly appreciate and I doubt you'll forget the product either. Lovely work here!

Ripley's On Red Sky

SABC 3 - The Hoax!

Orchard - The Way We Do It!

I was recently skimming through the websites of Indian Agencies. When I reached Orchard (the name given to Leo Burnett in South India), I did not find a website but instead I found this. I could call it the Human Aspect of Advertising. Thanks, Orchard!

The Home Centre Leather Camp

Thanks to John Mani from The Classic Partnership, Dubai for sending in this ad for the Home Centre (An equivalent of the Homestore in India). I like the idea here. It's different and eye-catching and considering the fact that these ads do talk to an evolved audience, I think they should work fine!

WWF - National Tree Day

Thanks to Tatiana from Full Jazz, Brazil for sending in his campaign for WWF. September 21st is the National Tree Day in Brazil and these ads were made to promote the same.

Agency: Full Jazz, São Paulo, Brazil >> Website: www.fulljazz.com.br >> Creative Director: Luiz Lobo, Paula Junqueira >> Art director: Tatiana Tatsch >> Copywriter: Daguito Rodrigues >> Photographer: Luciano Munhoz >> Illustrator: Félix Reiners >> Brand/Product: WWF

Spontex Super Absorbant!

KYB Shock Absorbers!

Thanks to Hamdi Matussin for sending in this ad for KYB Shock Absorbers. If you know the credits, leave a comment!

The Tree Safari!

A very interesting spec idea done for the WWF by Sanjeev Saikia from New Delhi. I wish somebody at WWF can actually get this produced! Sanjeev began his career as a junior copywriter at JWT in 1996 and is now associate creative director at Interact Vision, a Mudra Group venture.

Suzuki Swift - II

Brand/Product: Suzuki Swift >> Advert title(s): Go & Playground >> Agency: Pagés BBDO, Santo Domingo, Dominican Republic >> Website: www.pagesbbdo.com >> General Creative Director: Rodolfo Borrell >> Copywriter: Yaqui Núñez >> Art Director: Miguel Peña >> Illustrator: Radhamés Germán

For Stronger Bones!

Missing Link Norwegian Skiwear!

I don't get the idea here! I see the bikini form the shape of a fish of sorts but what's the larger picture??

Nivea Hair Care!

Last month, I saw a similar idea for Milk that makes your bones stronger. Now it's Nivea Hair Care. Anybody seen more of these??

The Fitness Company Bag!

Another bag for a health club called the Fitness Company. Interesting one this! Agency: Publicis FFM

Netflorist...

Here's an ad for an online flower delivery portal called Netflorist (SA's largest flower and gifting service). The ad is quite simple and sweet. It just shows hundreds of pictures where women are related to flowers like floral bedspreds, floral umbrellas, floral lampshades, floral lingerie, floral watches, etc. thereby telling us that flowers work!

Lavera Natural Cosmetics!

Agency: Oodles, Singapore >> Art director: Joseph Koh, Charlie Huang >> Copywriter: Charlie Huang, Joseph Koh >> Photographer: Sam Tan (Boomerang Visual Production) >> Digital Imaging: Alice (Hybrid Studio)

The Axe Effect!!

Fallen Angel takes the idea that a woman will do anything for a man wearing Axe to the extreme. In the shot we see an Angel who has just landed on Earth after making the ultimate sacrifice, giving up her wings after getting a whiff of a man wearing Axe.

Product: Axe >> Title: Fallen Angel >> Agency: Lowe Bull, South Africa >> Country: South Africa >> Creatives: Gareth Lessing (Executive Creative Director) >> Tatjana Buisson/ Gareth Lessing (Art Director) >> PJ Eales (Copywriter) >> Other Credits: Photographer: Jason R >> Retoucher: Gareth Lessing

Typefaces That Save Trees!

For all you lovers of the written word, here's another only copy ad...this one is all about how a typeface can save a tree!!

Sony Slim!

Ouch! Did I just see this somewhere or am I just hallucinating?? Maybe I did see it here after all!

Joins Anything!

This print ad demonstrates the superglue’s power in mending cracks. The product tagline says ‘Bonds in Seconds’. – Alteco 110 Super Glue – Agency: Ad Planet Group, Singapore.

This ad reminded me of an ad that was done when I was at Contract Advertising a few years ago. It was a chocolate bar from Cadburys...can't recall the name for sure...the ad was released on Independence Day and showed India and Pakistan joint as a single country! The ad led to wide protests and was highly politicised too...it is amazing how the same idea can draw different reactions in different parts of the globe! It pays to know your territory!

Radio One!

Straight From The Heart!

Just this morning I had a post from Titus Upputuru on the Brief Blog about how copy ads were dying a painful death! It was absolute delight to see these posters done at Watermelon, Bangalore in my Inbox this evening.

I think these posters do a brilliant job of communicating the true message of the event by a Group of Musicians...they say you can feel the magic of words when they are written from the heart, these posters have that feeling. Superb stuff guys. Thanks for keeping the written word alive!

Credits: Agency: Watermelon Advertising, Bangalore >> Creative Director: Sampat Kumar >> Art Director: Jayanarayanan >> Copy Writer: Sampat Kumar

Green Gate Garden Centres

Agency: Rethink in Vancouver, Canada

But Who's Paying??

Are these 2 ads for a brand of Thesaurus?? Or are they for some other client? And who made these ads? Too many questions out here!

Heinz Spaghetti by DDB Melbourne

Save the WORD!

An open letter to advertising copyrwiters throughout the region, from Titus Upputuru, from WordSociety, New Delhi, India:

This letter is from one Copywriter to another. I was going through the results of the award shows this year and was saddened to notice a death. The Word has almost disappeared.

In most ads, there are just one or two. (There are a few exceptions though, and the outdoor Grand Prix at Cannes gives me hope.)

In many, there are none at all.

I was wondering what happened to the Copywriter. When did we stop writing Copy? And when I say Copy I do not mean the long copy masterpiece that we all set out to make at least once in our lifetime.

When was the last time we wrote a good, full-bodied headline, even? Was it because the Client had rejected the picture-only ad so many times that we had no option left but to do a headline ad?

This email is an initiative to 'Save The Word'.

If you would like to join this movement, contribute by doing the following:

1) Do your next five ads or campaigns with headlines, irrespective of brand guidelines.

2) Pick an old One Show/D&AD Annual and photocopy copy-led ads and paste them up all over the agency.

3) Dnt wrt lke ths.

4) If you are a Creative Director, ask your writers to show a headline, with every visual-led ad that they show.

5) Hire writers who have at least ten headlines in their portfolio.

6) Spread the word. Send this email to all the copywriters you know.

You can add more to the list.

The only way, we are going to Save The Word is by getting together and ensuring that we see more Copy in the media. For that to happen, this email needs to find legs and travel far and wide. So, please forward this to as many Copywriters in the world as you can.

Posted on Sunday, September 03, 2006 at: The Campaign Brief Blog

STIHL by DDB Paris!

For Women Only!

Would be it correct to say that men are more weird than women? I mean weird in a way that means adventurous or stupidity in certain ways...look at the ads above for a company that insures cars that are owned by women only! I laughed at the ads and I like the premise here...just a wigglin query if men were what they are portrayed to be above??

Product: Car Insurance >> Title: Ramp/ Bulls >> Agency: Black River Football Club >> Country: South Africa >> Creatives: Ahmed Tilly (Executive Creative Director) Penny Waterkeyn (Art Director) Spike Kunene (Copywriter) Nicole Cohen (Art Director)

World Cup Ad 1 - Rewind!

Agency: Unknown (do leave a comment, if you know the agency that did this)

Agency: Legas Delaney

It's been a while since the Italians created history but I've just found a few ads that were created during the World Cup. They may be a little late but then 'better late, than never'.

Audi Camel by BBH London

Cheeesy Pizza!

Headline: The Deluxe Cheese Pizza, Packed with extra cheese.

Product: Deluxe Cheese Pizza >> Title: Car Park, Clothesline, Lift >> Agency: BBDO Singapore >> Country: Singapore >> Creatives: Farrokh Madon (Executive Creative Director) Francis Wee (Executive Creative Director) Goh Wee Kim (Art Director) Andrew McKechnie (Copywriter) >> Other Credits: Photographer: Jean Leprini >> Retouching: Lay Leng (Procolor) >> Typographer: Tang Kee Hong >> Food Stylist: Fanny >> Client Service: Lim Lee Huang

Livita Alone!

Agency: DDB International, Kuala Lumpur, Malaysia >> Creative Director: Elmo Lee >> Art Director/Copywriter: Wong Kai Ming >> via

Sabi Lingerie!

Agency: DDB, Sydney, Australia >> Creative Director: Matt Eastwood >> Art director & Copywriter: Ant & Alex >> Photographer: Jason Loucas

Bedford

Superb layouts or rather graphic design that's showcased in this campaign for Le Creuset - A brand of fine enamelled cast iron cookware, kitchen accessories and cooking products from France.

Connex updates!

This print campaign for Connex Trains in Australia, was created with elaborate model train sets, and features a number of fictional scenarios in which trains are delayed due to ridiculous circumstances. The ads promote a new service that tells commuters when there’s a delay, disruption or cancellation to their train.

Product: Connex SMS timetable updates >> Title: Beaver/ Chicken/ Venus Flytrap/ Guinea Pig. >> Agency: Leo Burnett, Melbourne >> Country: Australia >> Creatives: Jason Williams (Creative Director) Andrew Woodhead (Copywriter) Richard Walker (Art Director) >> Other Credits: Photographer: Andreas Smetana

lynx 24 hours!

The Supernatural Collection!

A press and outdoor campaign for a brand of men's clothing called Areeba (Meaning 'cheers' in Mexican) that's currently on in Chennai, India.

Pfizer - Erectile Dysfunction!

Thanks to Hamdi Matussin for sending in this ad for Pfizer. Unfortunately, the agency is a mystery, if you know the same...leave a comment!

Get Personal!

Well, I am not entirely sure if this did run or is spec-work but thanks to Chia Esthete for sending it in. Yupp, it's quite cute and definetely stands out. I'd go out with someone like this just for the great sense of humor! Copywriter: Wade Sturdivant >> Art Director: Wade Sturdivant, Chad Crowley...

DM - New York Ad Fest Finalist 06

Thanks to TEQUILA\ISTANBUL for sending in this DM for a Jingle Producer named Jingle Mingle that was a finalist at the New York Ad Fest Finalist in 2006.

Agency: TEQUILA\ISTANBUL >> Copywriter: Guldeniz Sesen >> Art Director: Ceylan Hirsova

Gracie Jiu Jitsu!

Gracie Jiu Jitsu Academy is an extremely famous Martial Arts School in Brazil. Jiu Jitsu is originally a Japanese Martial Art Technique.

There are two commonly practised forms of ju jitsu – the traditional japanese form (often spelt ju jitsu) and the increasingly popular Brazilian Jiu Jitsu, made famous by the success of the Gracie family and others in Mixed Martial Arts competition around the world. This second form is the basis of our ground training.

Piracy Kills!

Agency: FCB, Cape Town, South Africa >> Creative Director: Francois de Villiers >> Art Director: Schalk van der Merwe >> Copywriter: Schalk van der Merwe / Dylan Kidson >> Photographer: Guy Nevelling >> via

Guerilla Ads for Ballet Classes!

This one is pretty similar to the Piano Classes Guerilla Idea posted a few days ago. I can think of another 5. Let's see what else comes up here! via

Recycle Your Coke!

WOW! This print ad from JWT, Milan for Glassex Window Cleaner is really really cool. I like it for 2 reasons other than the idea itself...it gives me a break from all those ads that show me birds and insects and dragons and demons and people either falling or hurting themselves after walking into transparent glass...seen a billion of those! And secondly the whole deal of just an image and the product...so bloody simple that anybody and everybody loves the idea. Terrific! VIA

Quebec- AIDS is around!

Pregnant on Non-Alcoholic Beer!

I can't even think of a campaign like this getting released in a country like mine! The deal here is that alcoholic beverages generally use slim, sexy and svelte figures for their ads so Nova Schin decided to use pregnant ones for their Non-Alcoholic Beer! Anybody knows the agency, comment!

Safeguard Yourself!

The Chinese Cartwheel!

Freddy Birdy & Naved Akhtar created this campaign when they were at Mudra several years ago. The duo now have their own advertising agency called 'The Shop' in New Delhi. This campaign won a lot of awards at several fests and is also featured in the Indian Copy Book.

Would you really believe that a campaign like thise would work today? If you really do, then why do we see such less advertising with long copy or even ads dominated by copy these days...a visual and a line seems to be the norm almost everywhere! via

Wall's Winner - Epica 2004

A 6 ad campaign that won at Epica 2004. I love the treatment of using CD Covers to showcase something like an Ice Cream, it makes me interested in knowing more!

The world of Tea - Epica 2004

A campaign that won at Epica 2004 a few years ago. It's an idea that has been repeated several times ever since. I saw something similar this morning too. If you know the agency that did this, leave a comment.

Guerilla Poster for BEKA Hair Salon!

Guerilla Ads for Piano Classes!

Blood Bags!

Yet another shopping bag idea!! These were created to encourage people to donate blood. The headline on the bag reads 'Saving a life is as easy as going shopping.' The words “give blood” in Mandarin are slang for “going shopping” via

Cannes 2004 Flashback - Snickers

Agency: Abbott Mead Vickers >> Creative Director: Peter Souter, Paul Belford, Nigel Roberts >> Copywriter: Ben Kay >> Account Supervisor: St.John Walshe >> Campaign Photographer: Brock Elbank >> Illustrator: Jimbo Phillips >> Typographer: Cam Blackley >> Advertiser's Supervisor: David Teasdale, Mark Reid

Cannes 2004 Flashback - Dual Harley!

I was running through the Cannes Archives and found both these ads amongst the Winners in the Press and Outdoor Category. The first ad for Harley Davidson Test Drives was done by Loducca Publicidade Ltd in São Paulo. While the second ad that has almost exactly the same idea was done by Ogilvy and Mather South Africa in Johannesburg. Kinda weird, isn't it?

Cannes 2004 Flashback - Hutch by Ogilvy

A rewind to the Cannes Lions in 2004 where Ogilvy & Mather was one of the four Bronze Lion Winners from India in the Press & Outdoor Category for this Public Service campaign done for Hutch. The Public Service Ads were aimed at discouraging people from using their cell phones while driving.

Saatchi Interactive

Agency : Saatchi & Saatchi >> Location: London >> Executive Creative Director : Kate Stanners >> Copywriter : Matt Skolar >> Art Director : Philippe Fass

Scholl - Foot Odour Remedy

Voce Amica

Voce Amica or Voice Friend is an Italian Helpline.

Agency: Bates, Milan, Italy >> Creative Director: Roberto Vella >> Art Director: Daniele Freuli >> Copywriter: Rubens Coppi >> Photographer: Giovanni Altana.

Big News, Small Size!!

I really think these ads for Welt Kompakt, a newspaper from Germany really rock! A brilliant idea that is well executed, to perfection one could say. It's going to be a long time before I could get them out of my senses! Unfortunately I don't know the agency that did these...if you do, please leave a comment.

Everybody Can Fly!

This one reminded me of Air Deccan, an Indian Airline because they have more or less the same positioning. But I don't know if GOL is really the common man's airline with a tagline that's similar!

Faber Castell Again!

Another campaign for Faber Castell that was sent in by Michael Rudnicki. I like this one better. It has a stronger idea and is more effective in conveying how good these pencils actually are.

The Home of Lamborghini

Megane Impact

Mitsubishi Oriental

Agency : BBDO New York/BBDO West >> Chief Creative Officer : David Lubars, Bill Bruce >> Executive Creative Director : Jim Lesser >>Creative Director/Copywriter : Kara Goodrich >> Creative Director/Art Director : James Clunie

Domestos Disinfectant

Agency: Lowe, London >> Client: Domestos Disinfectant >> VIA

Clio Grim Reaper!

Sushi Delivery!

First we see a mother sparrow delivering food to her young ones as a creative for Home Delivery at a Burger Joint, Then I see a oriental man wearin a helmet and riding a cow for Home Delivery at a Beef/Steak Joint. And now its a Pelican that is used for delivering Sushi. Anybody seeing too many variations of the same thing??

The First Scene Campaign

I really love these ads for First Scene Costumes & Hire. I do not know which agency did them but I am sure these are going to pick up quite a few metals this year. Lovely work...had me LOL the minute I saw them. If you know the agency that did them, leave a comment. via

Penny Wise!

What can you do with a penny, apparently you could do lots! Mother, NY has used the penny effectively to come up with this campaign for Virgin Mobile.

Agency : Mother New York >> Creative Director : Linus Karlsson & Paul Malmstrom >> Art Director : Dylan Bernd >> Copywriter : Susan Corbo

CHE Magazine!

Thanks to Tim Wellems from Duval Guillaume, Antwerp for sending in this guerilla campaign for Che. A magazine that deals with all things that most men like! Fast Cars, Bikini Clad Women, Fashion Trends, Gizmo's, etc. To know more, go here: http://www.che.be/ Additional Images: via

Target DIY

Initially I thought this was a campaign for a hardware store or something! It took me a few seconds to imagine that the client was Target. For those of you who are still curious, Target is a chain very much like Shoppers Stop, Lifestyle and Westside. But do they have stores are do they selll out of catalogues? I shall do my research!

Fresh Work from Levi's

After their Cannes winning attempt, JWT is back with a fresh new campaign for Levi's. I was pleasantly surprised because I initially thought this was an international campaign. I'm on the fence on what I think about the idea though. What are your thoughts on the same??

Agency : JWT India >> Creative Director : Ashwini Gowariker >> Art Director : Rajesh N >> Copywriter : Ashwini Gowariker

Faber Castell Pencils

Client: Faber Castell (pencils) >> Agency: Scholz & Friends, Hamburg >> Copywriter: Michael Rudnicki >> Art Director: Nils Hipp

Absolute Sense!

Thanks to Trilokjit Sengupta from Saints & Warriors, Mumbai (dig that name!) for the Sale at the Piramyd Megastore. I really like these ads for the fresh thought they bring along. I don't know if they would drag me to the sale but they definetely ensure that I know one is going on which is the objective of course. It's amazig how good stuff gets done when you work with really tight deadlines, like he was explaining. I saw these ads and was like 'wtf does that mean??!!' and they then made sense. Lovely stuff guys, congratz!

Brand: Piramyd >> Copywriter: Trilokjit Sengupta >> Art: Raja Haldankar >> Agency: Saints and Warriors, Bombay

All Men Are Slobs??

Ouch! Now I know what male bashing really feels like. Is the bottom line that all men do is eat, drink and sleep....woah, should I be offended or what? Health conscious men must be a dying league where this campaign came from! Agency: Publicis, Singapore.