Relpipe is a division of the Reliance Industries that manufacturers pipes that are used across sectors like irrigation, housing, infrastructure development, water supply, etc. I like these ads by Saatchi and Saatchi because of the benefits that are so clearly depicted that even the layman can understand them.The previous campaign for Relpipe was something that was very different and you could have a look at it here. It was done by Mudra DDB and was also nominated for the Communication Arts Annual.
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