Wednesday, February 14, 2007

Ariel Street Lights!

I don't really know the who, where and what of this guerilla idea for Ariel but I think the idea itself is pretty cool. If you have more credits, do leave a comment. Cheers!

6 comments:

Hisaux AKA Xia said...

Not sure this guerilla was a real one. Maybe an idea not realized.
It's also from Saatchi and Saatchi :)

Anonymous said...

it's an idea done by saatchi bangalore guys abt 4 yrs ago. tg - juries.

Anonymous said...

It's Vilodlal Hiralal Eshwar's idea. He was in saatchi & saatchi, bangalore back then. He also did the six-footer poster for terry fox run which won a one show silver. Although, he is rumoured to be the "real" brain behind the cannes gold and one show silver winner "Marlboro Cowboy" anti-smoking ad, his name doesn't ferture among the contributors.

dido said...

Hi,

As what I know, Ariel is a brand name for wash detergen. Apparently they make clothes shines brighter :) like what the lamp is showing; a brighter light powered by Ariel .

Anonymous said...

this ambient is a real one. it has won a few awards, a couple of years or so ago.

Anonymous said...

It's from my city...These guys are my friends...both keep a low profile...simple people...
Here is how it goes...
Idea:VinodLal+DineshTharippa
Copywriter:VinodLal
ArtDirector:DineshTharippa
Agency:Saatch&Saatchi Bangalore
Year 2003...0r 2004 i'm not sure
they are the guys who picked up oneshows and cannes lions for the terry fox campaign...
It won a few international awrds including clio...