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Not sure this guerilla was a real one. Maybe an idea not realized.It's also from Saatchi and Saatchi :)
it's an idea done by saatchi bangalore guys abt 4 yrs ago. tg - juries.
It's Vilodlal Hiralal Eshwar's idea. He was in saatchi & saatchi, bangalore back then. He also did the six-footer poster for terry fox run which won a one show silver. Although, he is rumoured to be the "real" brain behind the cannes gold and one show silver winner "Marlboro Cowboy" anti-smoking ad, his name doesn't ferture among the contributors.
Hi,As what I know, Ariel is a brand name for wash detergen. Apparently they make clothes shines brighter :) like what the lamp is showing; a brighter light powered by Ariel .
this ambient is a real one. it has won a few awards, a couple of years or so ago.
It's from my city...These guys are my friends...both keep a low profile...simple people...Here is how it goes...Idea:VinodLal+DineshTharippaCopywriter:VinodLalArtDirector:DineshTharippaAgency:Saatch&Saatchi BangaloreYear 2003...0r 2004 i'm not surethey are the guys who picked up oneshows and cannes lions for the terry fox campaign...It won a few international awrds including clio...
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