I don't really know the who, where and what of this guerilla idea for Ariel but I think the idea itself is pretty cool. If you have more credits, do leave a comment. Cheers!
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- CHENNAI, TAMILNADU, India
- sandeep makam is currently 32, lives in chennai, india and is the managing partner at be positive 24, a full service communications agency.
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6 comments:
Not sure this guerilla was a real one. Maybe an idea not realized.
It's also from Saatchi and Saatchi :)
it's an idea done by saatchi bangalore guys abt 4 yrs ago. tg - juries.
It's Vilodlal Hiralal Eshwar's idea. He was in saatchi & saatchi, bangalore back then. He also did the six-footer poster for terry fox run which won a one show silver. Although, he is rumoured to be the "real" brain behind the cannes gold and one show silver winner "Marlboro Cowboy" anti-smoking ad, his name doesn't ferture among the contributors.
Hi,
As what I know, Ariel is a brand name for wash detergen. Apparently they make clothes shines brighter :) like what the lamp is showing; a brighter light powered by Ariel .
this ambient is a real one. it has won a few awards, a couple of years or so ago.
It's from my city...These guys are my friends...both keep a low profile...simple people...
Here is how it goes...
Idea:VinodLal+DineshTharippa
Copywriter:VinodLal
ArtDirector:DineshTharippa
Agency:Saatch&Saatchi Bangalore
Year 2003...0r 2004 i'm not sure
they are the guys who picked up oneshows and cannes lions for the terry fox campaign...
It won a few international awrds including clio...
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